Alpha on Amazon

Subscribe to Cameracraft

Cameracraft is one of the highest quality photo enthusiast magazines you'll find - worldwide. Our subscription deal deal saves you substantially over the retail cover price. The cost will be held for three years and you can cancel at any time. Visit our web pages to learn more, or subscribe below..

Postal Region

Photoclubalpha Forum

Join our free Forum for a wealth of info, great company and some fantastic photo sharing threads! Registration on the Forum is separate from Registration on the website, but you are allowed to register using the same name and password.
  • Lens Lore • To upgrade or not? That is the question June 24, 2017
    Has any member here upgraded from a Sony 70-300mm G MkI to the MkII? I am thinking of changing but am wondering whether there will be a noticeable improvement in performance to justify the change.The lens will be used with the A77MkI.I would appreciate any feedback.OssieStatistics: Posted by Ossie — Sat Jun 24, 2017 12:14 […]
    Ossie
  • Dealer Alerts • Re: Sony A9 camera giveaway June 22, 2017
    Did someone get it?Statistics: Posted by bakubo — Fri Jun 23, 2017 12:50 am
    bakubo
  • Give it Your Best Shot • Re: A99-2 June 20, 2017
    So far I'm very happy with a99m2. Camera works great. Some shot:cute by Valery Dyck, on FlickrStatistics: Posted by ValeryD — Tue Jun 20, 2017 6:20 am
    ValeryD
  • Give it Your Best Shot • Re: Just a Shot June 19, 2017
    Good going, JT!I have only been to Virginia once when we made a 4 week road trip out that way in 2012. Really liked VA and want to visit again.Statistics: Posted by bakubo — Mon Jun 19, 2017 7:03 am
    bakubo
  • Digital non-SLR • Re: Is The Digital Tele-Converter Feature Worthwhile? June 19, 2017
    bakubo wrote:With my Olympus cameras using the DTC and RAW+JPEG then the jpeg file has the DTC applied, but, of course, the raw does not. If you shoot RAW and use DTC then the EVF shows the zoomed in view, but the raw is as always. You can see more clearly in the EVF what […]
    bakubo

Past Article Calendar

August 2008
M T W T F S S
« Jul   Sep »
 123
45678910
11121314151617
18192021222324
25262728293031

Sony announcement August 14th

SONY UK has notified us of a press conference to announce an ‘exciting digital camera’ on August 14th.

They have also said that full details will be provided soon. It is possible this will be embargoed – we may attend a meeting on the 14th, but have to agree not to publish until a date later on, perhaps in September.

Update: it seems there is an international Sony Alpha press trip on Sept 9/10th to Edinburgh. Members of the Euro technical press have been invited, as a two-dayer with a stack of nightlife (the Festival and Fringe have just kicked into action today) it is an ideal location for putting the Alpha 900 and new 16-35mm and 70-400mm into the hands of journos. But it’s one week after the Sept 2nd close of the Festival itself, with the fireworks display. The Fringe is still running.

It seems very unlikely that the Aug 14th conference would be the long-awaited Alpha 900 launch since it is only a single day, or part of a day, and would not take place so long before an apparent pre-photokina pan-European press event. Judging by previous launches – Alpha 100, 2-day event in Morocco June 5-7th 2006; Alpha 700 2-day event on Lake Como Italy end of 1st week in September 2007; my guess is that the Edinburgh event is the big hands-on opportunity for the flagship full frame DSLR almost one year to the day after the launch of the 700. A very busy year, too, during which Sony has launched three other DSLR bodies and several important lenses.

Well, Edinburgh’s 45 minutes from my door and even if I am surplus to the tightly controlled A-list of such events I may be able to drop in and join them for a drink, as there’s one or two folk going I would like to say hello to. But then, Edinburgh is an airport! Just because the press gets to land there does not mean the city is where they are headed. I’ve been to big press events at Gleneagles (Kodak) and even in the middle of the Berwickshire countryside (Canon) in the past. It could be anywhere in Scotland – and some places in Scotland are not on our doorstep!

It costs me over one working day and around £200 to get to a London event (I’d rather by invited to almost anywhere in Europe than London in summer…) but whatever goes, the September date is an essential launch I am sure, and not just another Cybershot across the bows of the enemy!

– DK


1 comment to Sony announcement August 14th