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Past Article Calendar

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Alpha 900 and photokina: Part 1

OUR final production Alpha 900 body arrived on Saturday September 20th, and went along to photokina 2008 on Monday 22nd where it was used in a routine way – without flash – to take whatever pictures were needed for magazine reports. Sometimes it can be better just to use a camera on whatever difficult or . . . → Read More: Alpha 900 and photokina: Part 1

Alpha 700 Firmware v4 + IDC update official

SONY has, one week after the leak of a final version of Firmare v4 for the Alpha 700, placed authorised download links on their support websites along with an updated Image Data Suite 3 which can handle Alpha 900 raw files. Quick download links are given here with key features.

. . . → Read More: Alpha 700 Firmware v4 + IDC update official

Alpha 900 launch: Press Conference Part 3

Part 3 of the conference presentations, transcribed from a recording by Shirley Kilpatrick. This section deals with the revolutionary new adjustable focusing screen and viewfinder which enables error-free 100 per cent viewing, and the reasons Sony chose to make a 24.6 megapixel full frame sensor. To start reading with the first Part, go to Part . . . → Read More: Alpha 900 launch: Press Conference Part 3

Alpha 900 HDR bracketing

The Alpha 900 – and indeed the Alpha 700 with new firmware v4 – offer a three-bracket sequence at a 2 stop interval to enable HDR blending, usually from static tripod-mounted views. At the Edinburgh Alpha 900 launch, I braced myself firmly against an open window, leaning out over the street, and tried an example . . . → Read More: Alpha 900 HDR bracketing

Alpha 900 launch: Press Conference Part 2

Transcribed by Shirley Kilpatrick from audio record of the conference. For the opening speeches, see our Part 1 of this report.

Nick Sharples: Thank you Fujio-san. I hope that leaves you in no doubt about our commitment at Sony to excellence in digital imaging, and how importantly we consider the launch of our flagship Alpha . . . → Read More: Alpha 900 launch: Press Conference Part 2

Alpha 900 launch: gala dinner Edinburgh

Here, for some light relief, is an Alpha 700 + 24-105mm Minolta D documentary on the press dinner thrown for journalists from all the countries of the European region when they gathered in Edinburgh for the Alpha 900 launch!

. . . → Read More: Alpha 900 launch: gala dinner Edinburgh

Alpha 900 launch: Press Conference Part 1

By Shirley Kilpatrick – transcribed from recording made during the conference in Edinburgh. (This is a close transcript of speeches delivered by Sony execs, with photos).

. . . → Read More: Alpha 900 launch: Press Conference Part 1

A900 and Raw Photo Processor

This post has been removed at Sony’s request, due to the use of pictures taken with a prototype 16-35mm not authorised for release.

– DK

The Alpha 900 arrives

TODAY Sony’s Alpha 900 was unveiled to European journalists at a press conference held in the Caledonian Hilton Hotel, in the very heart of historic Edinburgh shadowed by the Castle and looking out over the west end of Princes Street gardens. The price for the body only will be £2,100 inc VAT from Sony Style . . . → Read More: The Alpha 900 arrives

Firmware v4 for Alpha 700 – high ISO NR ‘OFF’

Sony has released – without announcement – a new firmware version for the Alpha 700 which includes an OFF function for high ISO. This is presumed to be in advance of tomorrow’s press conference, where the Alpha 900 will be revealed. Journalists could be expected to ask questions about the NR, and the lack of . . . → Read More: Firmware v4 for Alpha 700 – high ISO NR ‘OFF’