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Sony workshops with A900 & dye-sub – UK

AWARD winning event photographer Keith Trainor – winner of the first ever UK Event Photographer of the Year title in the annual British Professional Photography Awards – hits the road with Sony shortly in the UK to bring a profitable, high energy new line of business to established photo studios and new business entrants.

Sponsored by Sony UK, who offer a complete system from DSLR camera and lenses right through to the final rapid on-the-spot printing system, the workshops are organised by The Master Photographers Association. As Britain’s premier organisation for professional ‘people photographers’, MPA has fostered the growth of the events market which includes banquets, parties, graduations, school proms, sports meeting, equestrian, rallies and fairs.

Photographers contracted to these events must be able to deliver hundreds or even thousands of finished prints on the spot, followed up with the rapid creation of web viewing and ordering pages. The best event contracts demand a team of photographers, sales viewing staff and printing/presentation operator but can yield thousands in turnover and profit in just a few hours.

Keith Trainor is one of the most successful businessmen in the field and an expert in setting up and managing efficient on-site workflow and sales.

This workshop is aimed at beginners and photographers interested in getting into the events market but not sure where to start. It provides you with a strong understanding and insight into selling yourself as an events photographer, the market opportunities and the key business aspects to being successful in this market.

Keith makes sure the workshop is very hands-on by:
• Demonstrating ExpressDigital software which automates the process
• Using Sony Dye-Sublimation printers such as the UP-DR200 to show how fast and easy it is to print in high quality
• Teaching practical photographic techniques, creating a perception of higher quality and value for each image
• Giving guidance on how to handle customers and poses for couples and groups
• Demonstrating how to use ‘green-screen’ and ExpressDigital software to place studio subjects in to realistic background scenes
• Explaining techniques for high-key shots with pure drop-out white backgrounds

Who will be there?


Sony United Kingdom Limited will be displaying their newest professional Digital Printer range along with the latest Alpha DSLR cameras – including the Alpha 900 full frame DSLR – providing you with the opportunity to be the one of the first to test out how by using Sony technology you can capture and produce beautiful high quality images.

AGX Holdings Limited is committed to providing complete solutions with the best support possible. As one of Sony’s service agents in the UK they are uniquely positioned to deliver exceptional service levels on equipment critical to event photography in today’s market.

ExpressDigital is a leader in the digital event photography rapid-workflow market. Their ExpressDigital ‘Darkroom’ software helps event and studio photographers by providing a very profitable workflow to produce hundreds of photographic prints on-site and to prepare, present and take photo orders whether in the studio or on location.

The Master Photographers Association is organising the workshop series and will be present.

The full-day workshops will run from 10am till 4pm on the following dates at these locations:

Wednesday October 22nd
Arden Hotel, Coventry Road, Bickenhill, Solihull B92 0EH
Monday November 3rd
Ramada Plaza Bristol, Redcliffe Way, Bristol BS1 6NJ

This workshop – perfectly timed to get you set up for Christmas and New Year corporate and social party coverage – costs only £50 inclusive of VAT, with morning and afternoon coffee/tea, and a buffet lunch provided. Numbers attending are limited to ensure effective tuition. If you are interested in attending please call the MPA Headquarters on 01325 356555.


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