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  • Give it Your Best Shot • Re: Our Recent Motorcycle Tour of Kinnaur-Lahaul-Spiti August 28, 2016
    From Nako we took the dusty road and climbed higher and higher. After sometime we crossed the Mallinga Nullah. And then the so called road started descending. Spiti was gurgling along. It had slate color. The turns were blind. Passage so narrow that two vehicles cannot cross each other. We were to reach Tabo around […]
    Shelika Gaur
  • Give it Your Best Shot • Emerald Wave August 28, 2016
    A windy day at the beach on the Isle of Harris. I liked the way the tops of the waves were being blown into spindrift, and the amazing emerald colour of the wave itself.2015 Ske & Harris - Wind and Surf by Birm, on FlickrTaken with my much missed Nex 6 and SEL 50/1.8.Statistics: Posted […]
    Birma
  • Give it Your Best Shot • Re: There be dragons August 28, 2016
    Thanks Valery, it needed some patience and persistence, but I was pleased by the result.Statistics: Posted by Birma — Sun Aug 28, 2016 9:32 am
    Birma
  • Give it Your Best Shot • Re: Exhibit your B&W shots August 28, 2016
    That's a fabulous album cover, Henry! I like the Stones but I don't know that album - I'll have to check it out.Statistics: Posted by Birma — Sun Aug 28, 2016 9:30 am
    Birma
  • Give it Your Best Shot • Re: There be dragons August 27, 2016
    It's great shot! Difficult one, but you did very good, especially with timing.Statistics: Posted by ValeryD — Sat Aug 27, 2016 10:19 pm
    ValeryD

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Nikon to sell direct to consumer in Europe

Following the lead of Sony Style – the direct selling mechanism which allows Sony to retail direct to on-line customers – Nikon is to roll out a brand new on-line dealing platform, with a channel for retailers ordering Nikon gear but also a direct shop for consumers.

The company has signed a deal with hybris, a supplier of multichannel vendor software, to install hybris Multichannel Commerce Suite for Nikon Europe (www.europe-nikon.com).

Nikon made the following statements through a press release issued by hybris (www.hybris.com)

Laurent Christen, Head of Direct Sales at Nikon Europe, explained, “This is our first official pan-European-driven direct sales initiative. It’s a strategic tenet of Nikon’s commercial strategy that enables our loyal dealers to purchase Nikon gear online, provides our assortment of imaging products directly to consumers across the Continent, and supports better our nationally based distributors. This is a truly multichannel scheme – not only does it underpin our online B2C and B2B businesses, it also includes sales over the phone and our internal Nikon store which provides merchandising and PoS materials to our multiple European geographies.  For a multichannel program on this scale, hybris was the ideal technology partner for us to help facilitate this.”

‘Nikon DealerNet’ provides dealers across Europe with their own personal B2B purchasing solution fully equipped with critical product and personal pricing information in real-time. In addition to the eCommerce solution, ‘Nikon DealerNet’ also offers dealers a new streamlined ordering process and enables them to see and manage orders, track shipments and invoices. The ‘Nikon Store’ is a series of online stores for consumers enabling them to purchase Nikon’s high quality imaging and sport optics equipment directly from the Company.  Working in fair alignment with Nikon’s commitment to its business partners, these stores offer a response to consumers seeking direct interaction with the Nikon brand.  It provides an additional choice for consumers to order their favorite gear, accessories, software or merchandise products.

Nikon has also confirmed, today, that the company will be at Focus on Imaging and will for the first time concentrate entirely on professional equipment, showcasing the D4 and D800 and new lenses. Focus has previously been seen as a 50/50 consumer and pro show.

 

 

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