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Canon transforms 7D – why can’t Sony do the same?

Version 2 firmware for the Canon EOS 7D released today so much transforms and upgrades that camera that it makes the lack a replacement – at least until after photokina – no concern for owners. Indeed, owners will be thanking Canon for giving them what amounts to a new camera free of charge.

Whether or not Canon’s approach to firmware coding is very different, and gives them much better access to tapping new functions, we do not know. But this is not some small tweak. It adds the one vital thing which could make the Alpha 77, 65, 55 (etc) and NEX-7 attractive to video makes – manual control of audio/mic input gain.

That single improvement answers many Canon owners’ demands, as lesser models within the Canon range, introduced after the 7D, have had a full two-channel level adjustment display.

The upgrade goes further and adds in-camera RAW editing, which surely must have required a processor capable of this from the start, and JPEG resizing plus image rating (these two functions when combined allow preparation and selection of images for transmission to client, newsdesk or printer hosts).

Here is the full info:

Canon today announces that the EOS 7D firmware v2 is now available, adding a range of new benefits and functionality for enthusiasts looking to explore the creative boundaries of their photography. Following direct user feedback from photographers around the world, the new firmware further extends to the camera’s advanced image quality, high speed shooting and creative functionality.

Firmware v2 now offers greater control of image settings and functionality, including a higher maximum RAW burst rate, now up to 25 RAW files or 130 JPEGs. Giving photographers greater control over images directly after capture, a new range of in-camera editing functions includes processing of RAW files, as well as the ability to easily adjust white balance, sharpness and Picture Style.  Enhanced control over Auto ISO levels during both still and movie shooting now allows users to limit ISO speeds to within the native ISO 400-6,400 range, perfect for manipulating exposure in different situations.

During movie shooting, amateur videographers will also benefit from new manual control of audio levels, with the ability to choose from 64 different sound levels. New compatibility with Canon’s high-performance GPS unit, the GP-E2, enables photographers to track the locations of their images using longitude, latitude and altitude geo-tagging.

Firmware v2 is available to download now from: //software.canon-europe.com/

Canon EOS 7D firmware v2 – new features:

·         Improved maximum burst for RAW images (up to 25)

·         In-camera RAW image editing

·         In-camera Image Rating

·         In-camera JPEG resizing

·         Maximum Auto ISO setting (ISO 400-6400)

·         Manual audio level adjustment in movie recording

·         GPS compatibility

·         File name customisation

·         Time zone settings

·         Faster scrolling of magnified images

·         Quick control screen during playback

(end of Canon copy)

Now Sony – can you step up to the mark, show that you have spent just a few dollars of the money acquired from the sale of Alpha and NEX system on human resources aka software and firmware programmers, and reward the loyalty of your owners with an audio fix on all camera, max/min auto ISO where missing, in-camera RAW processing…

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