Alpha on Amazon

Subscribe to Cameracraft

Cameracraft is one of the highest quality photo enthusiast magazines you'll find - worldwide. Our Photoclubalpha subscription deal is £4.80 less (UK) than the current discounted offer - it's the lowest cost you can get. The cost will be held for three years and you can cancel at any time. Visit our web pages to see the regular deals, or subscribe below.

Postal Region

Photoclubalpha Forum

Join our free Forum for a wealth of info, great company and some fantastic photo sharing threads! Registration on the Forum is separate from Registration on the website, but you are allowed to register using the same name and password.
  • Off Topic • Re: Blurb B&W photo books November 21, 2017
    I noticed few weeks ago that Blurb photo book prices have dropped. Also their shipping price to Japan has dropped. In 2015 this B&W book I made in Lightroom was $70, but now the identical book is $50. The shipping to Japan was $23, but now it is $11.About 3 weeks ago I decided that […]
    bakubo
  • Give it Your Best Shot • Re: Powerboat Races November 21, 2017
    .Just beautifully captured Powerboat shots ! Well done, JBTaylor; Watched the video and I'm speechless. How instantaneous and unexpected is losing control of these boats! Glad the two pilots came out unscathed. Thanks for sharing,YildizStatistics: Posted by aster — Tue Nov 21, 2017 9:30 am
    aster
  • Give it Your Best Shot • Re: After the Storm November 21, 2017
    .Hi JBTaylor;Hurricane Irma was a very devastating one, although Florida is an ever-exposed region/coastal zone to all sorts of ocean-originating harsh weather conditions, Irma really caused a stir around the World too. A true testament to Climate Change/Global Warming only akin to gigantic cracks in Antarctica's ice mass that we witnessed around the same time. […]
    aster
  • Digital non-SLR • Re: How Much Exposure Error Can Be Made With The Fuji X-T2 And The Olympus E-M1 Mark II And Still Have A Usable Image? November 21, 2017
    classiccameras wrote:I gave up worrying about sensor size, and I put away any prejudiced I had for small sensors and got me a Lumix XZ330, Yes, small sensor but sharp pictures with good DR and very little noise. I have to agree about the Olympus, I have used a EM-10 for a couple of years […]
    bakubo
  • Give it Your Best Shot • After the Storm November 20, 2017
    One cannot visit the Florida Keys without feeling the impact of Hurricane Irma. Debris is placed in front of houses,formed in piles on the side of the road, and staged for processing in centrally located areas. Just minutes from the home where I stayed is a refrigerator graveyard. It processes units that have been transported […]
    jbtaylor

Past Article Calendar

September 2012
M T W T F S S
« Aug   Oct »
 12
3456789
10111213141516
17181920212223
24252627282930

Swedish NEX from Hasselblad

Perhaps the strangest news from photokina, which I have not rushed to post here because I reckon every single website in the world will have treated it as urgent breaking unparalleled wonder – is that Sony and Hasselblad have signed a deal under which Hasselblad will make an APS-C (or perhaps full-frame NEX mount) mirrorless camera in Sweden.

Without any images other than a Hasselblad H logo to accompany the revelation, the world is left wondering what exactly Fujifilm has done wrong. A drawing of what might be an A-mount mopdel was shown at photokina but looks as if it could have been done by a teenager on the back of a school jotter; a prototype or mock-up NEX revision called the Lunar was little better. Clearly, Sony already announced its intention to allow approved partners to use the E-mount, and we can assume that the Hasselnex will come thus equipped. Carl Zeiss has announced a roadmap for E-mount lenses, and of course that would fit Hasselblad down to the ground. No need for a new lens range, their bodies (NEX-7/6 type?) would be sold with blueprinted Zeiss glass. Surely? Not just with relabelled Sony zooms?

And the bodies would be made in Sweden. That means less than you might assume, since all the internal component parts would presumably be sourced from Sony as a CKD kit. CKD is motor industry speak for ‘Completely Knocked Down’ – a car shipped as parts to a factory, to be assembled there. Hasselblad Sweden used once to be very good at assembling cameras, they recently moved all Danish production back to Gothenburg and re-established Swedish manufacture.

The BJP has been told the body would be aluminium. The NEX-7 is magnesium alloy. And the 7/6 body already looks really classy. The Lunar simply does not.

Image from the BJP

From the BJP report on this €5-6,000 version of the NEX-7 – click image to see their interview.

So, what of the H-series blads – made in Japan by Fuji, Hasselblad’s long-term partner in the H-range project?

And, when Hasselblad was quite willing to work with Rittreck/Norita/Fuji on rangefinder type cameras (the XPan was not their idea, it was a Rittreck/Norita concept) what has changed?

After all, Fuji’s XPro-1 and XF are staggeringly good cameras with a ridiculously ambitious and excellent range of lenses, not just superfast primes abut extending into popular zooms. They are built and styled to fit Hasselblad ambitions. Fuji optics have proved good enough for Hasselblad H.

Something has shifted. Maybe Hasselblad is no longer tied to Fujifilm and the announcement of manufacture returning to Gothenburg, made earlier this year, relates to a shift not from Denmark only but also from Japan. Perhaps Sony has demonstrated that superior medium-format size CMOS can be fabbed, saving costs for future generations of yet unimagined H-series bodies/backs where six 24 megapixel APS-C sensors will be stitched to create a 144 megapixel sensor measuring 47mm square!

Or perhaps Hasselblad realises that mirrorless need not mean hand-waved. They used to build waist-level cameras. How about a mirrorless waist-level, styled like a mini ‘blad and with the screen on top with a flip-up hood and magnifier?

Too much kölsch and imagination, I fear. But this certainly is strange news. A scoop for Sony – but exactly what for Hasselblad remains to be seen.

– DK

Comments are closed.