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  • Give it Your Best Shot • Re: Senior Pictures. Oh the pressure. May 25, 2015
    Jeff, I think the image needs an overall pop. May be you can punch up the contrast a tad and deepen blacks a bit might do the wonders.Was it you or Ken who has Portrait Pro? You can try LR presets or even Photo Effects 9 is available for FREE (or at least it was) […]
    sury
  • Give it Your Best Shot • Re: Senior Pictures. Oh the pressure. May 25, 2015
    sury wrote:One thing I noticed is that her eyes are becoming "smaller" withher smile and if you can get the smile while eyes are wider openit will enhance the images, IMHO. I have a same situation with mywife too, hence the observation.SuryHer Dad does the same. I tried to get her to keep her eyes […]
    the_hefay
  • Give it Your Best Shot • Re: Senior Pictures. Oh the pressure. May 25, 2015
    Looks like the first one has more contrast (due to vignetting?).Though it is a nice capture with a very relaxed subject, there is nothing in the images that draws me to them.May be you are feeling the same too. On the other hand, if I am a family member,it has everything for me to like […]
    sury
  • Give it Your Best Shot • Re: Senior Pictures. Oh the pressure. May 25, 2015
    Thanks for the insights. They are much appreciated. Here's a black an white with and w/out vignette. I did lighten the eyes some. The mother really likes this one with the vignette. So I guess that counts for something. I however, am not that impressed with it, but can't put my finger on why.Statistics: Posted […]
    the_hefay
  • Give it Your Best Shot • Re: Birds 2015 May 25, 2015
    Thank you Pitter and Ossie. Pitter, since I had a 70-400 that gull was upset with myvoyeuristic behavior. Ossie, I knew it was not a bird I came across before, but now I know it is called Coot,thanks to you. SuryStatistics: Posted by sury — Mon May 25, 2015 5:41 pm
    sury

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Swedish NEX from Hasselblad

Perhaps the strangest news from photokina, which I have not rushed to post here because I reckon every single website in the world will have treated it as urgent breaking unparalleled wonder – is that Sony and Hasselblad have signed a deal under which Hasselblad will make an APS-C (or perhaps full-frame NEX mount) mirrorless camera in Sweden.

Without any images other than a Hasselblad H logo to accompany the revelation, the world is left wondering what exactly Fujifilm has done wrong. A drawing of what might be an A-mount mopdel was shown at photokina but looks as if it could have been done by a teenager on the back of a school jotter; a prototype or mock-up NEX revision called the Lunar was little better. Clearly, Sony already announced its intention to allow approved partners to use the E-mount, and we can assume that the Hasselnex will come thus equipped. Carl Zeiss has announced a roadmap for E-mount lenses, and of course that would fit Hasselblad down to the ground. No need for a new lens range, their bodies (NEX-7/6 type?) would be sold with blueprinted Zeiss glass. Surely? Not just with relabelled Sony zooms?

And the bodies would be made in Sweden. That means less than you might assume, since all the internal component parts would presumably be sourced from Sony as a CKD kit. CKD is motor industry speak for ‘Completely Knocked Down’ – a car shipped as parts to a factory, to be assembled there. Hasselblad Sweden used once to be very good at assembling cameras, they recently moved all Danish production back to Gothenburg and re-established Swedish manufacture.

The BJP has been told the body would be aluminium. The NEX-7 is magnesium alloy. And the 7/6 body already looks really classy. The Lunar simply does not.

Image from the BJP

From the BJP report on this €5-6,000 version of the NEX-7 – click image to see their interview.

So, what of the H-series blads – made in Japan by Fuji, Hasselblad’s long-term partner in the H-range project?

And, when Hasselblad was quite willing to work with Rittreck/Norita/Fuji on rangefinder type cameras (the XPan was not their idea, it was a Rittreck/Norita concept) what has changed?

After all, Fuji’s XPro-1 and XF are staggeringly good cameras with a ridiculously ambitious and excellent range of lenses, not just superfast primes abut extending into popular zooms. They are built and styled to fit Hasselblad ambitions. Fuji optics have proved good enough for Hasselblad H.

Something has shifted. Maybe Hasselblad is no longer tied to Fujifilm and the announcement of manufacture returning to Gothenburg, made earlier this year, relates to a shift not from Denmark only but also from Japan. Perhaps Sony has demonstrated that superior medium-format size CMOS can be fabbed, saving costs for future generations of yet unimagined H-series bodies/backs where six 24 megapixel APS-C sensors will be stitched to create a 144 megapixel sensor measuring 47mm square!

Or perhaps Hasselblad realises that mirrorless need not mean hand-waved. They used to build waist-level cameras. How about a mirrorless waist-level, styled like a mini ‘blad and with the screen on top with a flip-up hood and magnifier?

Too much kölsch and imagination, I fear. But this certainly is strange news. A scoop for Sony – but exactly what for Hasselblad remains to be seen.

– DK

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