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New apps for NEX 5R and 6

Light Shaft and Motion Shot are two new apps for the NEX-5R and NEX-6 – one of which looks almost unacceptable (sure way to get your images disqualified from competitions, however much fun) and the other really innovative, bringing a motion clip function to the NEX range which it was lacking before.

There is also a new version of PlayMemories Online mobile app with Photo Book feature now available

Available to buy from www.sony.net/pmca, both apps let you instantly create a huge range of in-camera picture effects, with no special PC software or image editing skills needed.

Light Shaft adds a ‘dramatic ray of light, like sunshine bursting through cloudy skies’. Position your light source and choose from Ray, Star, Flare or Beam effects then tweak the angle, intensity, length and number of rays. The original photo is automatically saved as a copy alongside the amended version. Now you can say you have been shafted by Sony 🙂

Motion Shot ‘identifies your moving subject in a high-speed burst of frames, capturing each moment of the subject’s motion into a single image. Press the shutter button and track the split-second action of that wild snowboarding trick or pole-vault. Freeze the beauty of wild birds landing on a lake or just have fun capturing friends, family and pets on the move. Fine-tune each shot by choosing your sequence length, start/end frames and fade-in or out.’ Alongside the composite image (?), your original frames will be recorded in continuous shooting mode and remain untouched.

New PlayMemories Camera Apps™ for the NEX-5R and NEX-6 are available now in the UK.

PlayMemories Online: New Android app and Photo Book feature

A new Android app* adds fresh features to PlayMemories Online, the photo and video cloud service from Sony. There’s also a new Photo Book feature that lets you have fun creating beautiful online photo books in a few simple steps.

The new app automatically selects memorable shots from all your uploaded photos, organising them by date. Each day you launch the app on your mobile device, you’ll see different photos from the past to rekindle those priceless memories.

Photo Book lets you organise and enjoy all the photos you’ve uploaded to PlayMemories. Just pick the photos that you want to be included into your photo book, select from a choice of eight themes and personalise your photo book with text and decorations. Once your book is ready you can view it at any time on your smartphone, tablet or PC; better still, share all those memories with friends and family by Facebook or e-mail.

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