Photoclub Alpha

ON OCTOBER 10th I left the UK London press launch complete with an Alpha 700 review camera. I’ll be covering the many aspects of the Alpha 700 performance in later reviews, but this camera is so good I wanted to get just something out to you right the next day.

SONY, following their entry into the serious DSLR arena with the Alpha system inherited from Minolta, is to become the sponsor of a high-profile World Photography Awards salon and event with a 2008 presentation ceremony in Cannes and support from some of the biggest names in independent fine photography.

SONY UK is finally to reveal the Alpha 700 to the UK press on October 10th, over a month after the European launch and three weeks after the first Alpha 700 cameras began shipping in other parts of the world.

THE ALPHA 700 cameras tried in Italy by press representatives, including Paul Olsen of Dinside Data in Norway who sent us the raw and JPEG files for the image used here, may or may not have been pre-production samples. Some cameras which were felt to be poor had over 1,000 exposures recorded before the event. Olsen’s camera appears to have been new, recording frame counts in the 40s during his shoot, and may be a final production sample rather than one of the much-used demo bodies.

TEMPORARY website pages on the afternoon (GMT) of September 5th managed to leak the entire specification sheet and several new PR images of the advanced amateur Alpha model, along with its name - the Alpha 700. You wouldn’t pick a wife or husband on the basis of their on-paper specification, so remember, the only way to partner up with a DSLR and be happy is to try it in your hands first.

FUJIO NISHIDA, President of Sony Europe, speaking at the Berlin IFA consumer electronics and technology show on August 30th, mentioned the Alpha system alongside Cyber-shot digital still cameras and Handycam digital video as part of Sony’s plan to introduce HD (High Definition Television) formats throughout. He held up the new ‘smile shoot’ Cyber-shot T200 with its ability to output playback of images in 16:9 format directly to Sony Bravia LCD TVs.

With only three days to go before the launch of the new Alpha, rumours of a ’sneak preview’ press release have appeared on dPreview’s internet forums. Leon van Bommel, writing from Holland, says he has seen a magazine which has a photograph showing the camera with a kit lens marked 16-105mm f/3.5-5.6. Certainly, a more expensive body than the A100 would look out of place wearing the $99 18-70mm f/3.5-5.6 kit lens which is the only cheap option now.

SELECTED ALPHA system lens prices - including the 70-200mm f/2.8 SSM - have been cut on the direct sales SonyStyle website for the USA. B&H and other retailers are following suit.

BRANCHES of Currys, the large UK electronic box-shifter, have been displaying notices saying ‘Discontinued’ under their remaining Alpha 100 kits. This needed some explanation, so we contacted Sony UK to ask whether the camera was genuinely discontinued.

INSIDE sources - mainly people who have been invited to press launch events - confirm that Sony is to show its new Advanced Amateur camera, thought to be called the Alpha 300, on Thursday September 6th. A press conference is being held in Italy on the 5th/6th, and journalists from European mainland countries have been invited to attend. Nigel Atherton, editor of What Digital Camera magazine, wrote on the Amateur Photographer public website forums that the product/s would be unveiled on the 5th. (I have now seen a programme for the event, and the main launch conference is on the 6th).

This article has been edited on January 28th 2008 - the Alpha 700 was known shortly after it appeared, but I left the original title with ‘A300′. Since there is to be an Alpha 300 (probably the cause of the confusion originally as this model number was identified in Sony website databases) I am changing the title and references to the body to avoid search engines finding the wrong information.

THE PRESS and trade announcement made below on August 20th 2007 does little to confirm on deny rumours about the forthcoming AA and Flagship DSLRs. Why? You need to study the image, and study the dimension data, and fully understand what they are talking about, before the implications are clear.

DUE to be launched on Monday August 20th to the press, and to reach the shops a month later, the new Canon EOS 40D anticipates some of the rumoured features of the Sony AA (Advanced Amateur) project also known as the A300. It also leapfrogs the more conversative rumours.

To save a few dollars, whoever assembled a double page advert for Sony-sponsored photo workshops which (I gather) has just appeared in the US magazine Popular Photography went to cheap online stock library iStockphoto and downloaded this image:

THIS morning I received from the Managing Director of Sony United Kingdom Limited a copy of the book ‘Sony Alpha Lenses’, inscribed to me and signed by Mr Katsumoto, Senior General Manager of the Alpha Mount Company. This is a very high-quality book which contains not only the expected promotional shoot images (nice freebie trip to the French Riviera in the company of an attractive model, properly credited to the facilitators in small print at the end of the volume) but work from four selected former Minolta shooting stars.

More work went into this page than you think! While it was possible to get an idea of Sony’s lenses and cameras planned for 2007-8 from the group image, the individual press images have all been shot to different scales.

NOT AS a force in the market but as a camera body! This question divides the camp of Alpha owners expecting to upgrade to the new Advanced Amateur model (codename A300) when it appears later this year. We now expect the AA model to be on sale before the end of October 2007 in some markets, with a publicity release date some before this.

I SELL digital images through Alamy, the on-line photo library. When an original piece of art is out of copyright, and displayed in public or by an owner permitting photography, the ability to get a good quality reproduction copy on the spot without lights, tripod or flash is valuable. Some 8 per cent of my overall Alamy images sales over the past four years have been of signs, notices and labels - disproportionately high, compared to the actual number of such shots. As someone has commented, editors like pictures which tell their own story, and sometimes have words in the pictures does just that.

WE spent a great week shooting mainly in Vaucluse, the district to the east of Avignon in the south of France, with Shirley using the 18-250mm Tamron f/3.5-6.3 lens exclusively. One object of this was to get some more example photos for a short article on the lens in our forthcoming Photoworld magazine.

YOU MAY want to learn exactly how I shoot the product photographs which appear in my own articles here at Photoclubalpha. I use a studio light table with an opal plexiglass transilluminated scoop. This is the method I have used now for over 25 years and it’s saved me a lot of time, and earned me a lot of money.

I CARRY a camera everywhere, because you never know when a good photograph is round the corner. I also just grab the camera from my office, and rarely think to check the settings. Today, I managed to shoot everything with Super Steady Shot (Anti-Shake) carefully switched off on my Alpha 100.

IN 2006 before the Sony Alpha 100 was launched, my Dynax 7D went on its last serious travel shoot, spending a short week in the south-west of Ireland.

SOME time ago I got hold a Soligor Pro 0.75X converter - a front-of-lens job. This is not something anyone should consider using on a DSLR. The Soligor was a bit different because it cost nearly as much as the ACW-100 wide angle converter for the Konica Minolta A1/A2/A200, which does an excellent job, and fitted a 62mm filter thread. That’s about the largest rear thread on any converter I have seen.

I AM not a Mom, and if I was, I’d be a Mum because we don’t have Moms in Britain, just the same way we don’t have Pops. I grew up in a world where everyone had Mummies and Daddies, and having a Mum and Dad would have been non-u, infra-dig. Times change and our kids grew up with a Mum and Dad and ended up with parents just as likely to sign off an email with Christian names as anything else.

So, I do not qualify to test out the latest Sony Alpha system ‘product’. It looks like you have to be a Mom to do this one, and it’s firmly aimed at Mickey Mouse’s home territory. Disney has launched a ‘Digital Photogaphy 101′ course

THE PROBLEM of darkened extreme corners with the 16-80mm CZ Sony lens definitely exists. They are there in many of my shots, with or without SSS anti-shake enabled, significant softly darkened corners. Everyone is saying this must be due to filters, and at least one of Forum regulars has emailed Zeiss about this issue (and got a reply almost admitting that the lens falls short of ideal design). But is it?

Here’s a thought for today, in the absence of Microsoft’s new Vista operating system. Don’t want to break the Dell which does all necessary PC stuff and seems happy on XP Home Edition, even if that makes people laugh. The last pre-Intel Mac OS and presumably the current Intel incarnation have a Find function in the ‘Finder’, not exactly analagous to Windows Explorer but the system’s interface for all operations and present no matter what you do.

This ‘Find’ function has been amended at some point to go right into the EXIF data

An old Japanese folk-tale, discovered in a book of oriental myths and legends, and translated from the original Ancient Sumo script by David Kilpatrick.

THERE WAS once a beautiful Geisha called Minolta (here real name was Chiyoko but she adopted the stage name of Minolta once her fame spread abroad). She had many rivals, and was courted by many suitors.