Photoclub Alpha

SONY has shown itself to be lagging behind the competition as we reach the third bend on the second lap of the development of HD-video capable DSLRs. At PMA 2010, nothing ‘real’ was shown and the closest they came to further launches in the Alpha range was an advanced pre-production prototype of a 24mm f/2 Carl Zeiss T* ZA SSM.

But Sony may prove yet to be the tortoise – or perhaps to be Brer Rabbit. They could make the finishing line, the goal of a truly useful video DSLR, before Nikon/Canon/Pentax/OlySamPanny get there.

TOKINA lenses – the brand name for optical giant Hoya’s interchangeable range – have always been renowned for their tank-like build quality and resistance to plastic trends. They compare so well with Nikon’s own lenses it is hard to tell the difference by feel, and the current design also matches Nikon more than it does Canon.

The latest news is that Tokina is to introduce the 11-16mm ƒ2.8 in Sony Alpha mount. Tokina stopped making Minolta mount lenses shortly before their parent company Hoya acquired Pentax. The Tokina factory has been producing

The Alpha System celebrates its Silver Jubilee or 25th Anniversary this month.

We have a full length revision of the article which appears in the latest Photoworld now online as a page here.

Read our 25th birthday review of the Alpha system’s history now!

Sony has announced the Alpha 850 today, without a press conference, but via email to editors. The press release follows, confirming pretty much everything we have already been able to reveal about the 850. One exception – it does have dual BIONZ processor, not single, just a slower image throughput perhaps due to clock speed, buffer, processing firmware changes. We must hope that the slower capture rate is accompanied by superior image quality, as that is a real possibility. I have marked in bold any phrases which I think might indicate something new. Apparently the body-only deal is to appear one month before the kit.

Tamron’s 18-250mm lens – later adopted by Sony – was so good that it really takes some effort to beat it. Sigma has put that effort in, but the cost is a very much larger and heavier lens. If all you got was some better performance, it might not be all that exciting. But you get potentially superior anti-shake through its built-in OS, and faster focusing with HSM, the Sigma equivalent of SSM.

The Alpha 900 offers an unrivalled view through its 100% prism finder. The extra brightness, as well as the size and clarity, make most subjects far easier to photograph well. For some users, however, the full frame camera brings a disadvantage in terms of reach and resolution. You need lenses 50% longer (and thus twice the size, and four times the cost!) to fill the frame with the same distant sports and wildlife subjects. I don’t need to remind anyone how popular these two subjects are with amateurs, and sometimes, how important to professionals.

My Sony Alpha 380 was supposed to arrive before July 13th according to SimplyElectronics.net – via Amazon – claiming UK despatch of 2-10 days delivery after debiting my card on July 6th from a July 3rd order. Well, it didn’t arrive by July 21st, and after some email exchanges I have apparently obtained a refund for the charge they made for an item they did not have (though this was still showing as ‘processing’ in August). Warehouseexpress.com had got the A380 plus 18-55mm kits  by that time, for £10 less, and delivered in 24 hours. Update August 9th: under a month later, the warehouseexpress kit price has fallen by 10% (£50) to £548 inc VAT.

SIGMA redesigned their 70-200mm not long ago to change the EX version to DG, introducing new coatings which greatly improved microcontrast and eliminated digital camera sensor reflections. In 2008, this was further upgraded to the Macro II model with HSM sonic motor focusing, a new optical design capable of focusing down to 1 metre distance. In 2009 this became available, along with matched HSM-compatible 2X and 1.4X converters, for the Sony Alpha mount.

As the generation of Alpha 200, 300 and 350 reaches early retirement age it may be the time to grab bargains. The new Alpha 230, 330 and 380 have plenty of bonus points to win over new users despite the critical lack of video capture. But the older generation has some very tangible benefits.

The most obvious changes in the ‘Plus-30′ range are the use of a new smaller battery (NP-F50AM) shared with Cyber Shot consumer models, a dual MS ProHG Duo and SD card interface, substantial reduction in weight and size, improved rear LCD screen with auto brightness adjustment (only on the A330 and A380), and a radical overhaul of the graphical user interface to include sample picture tips (pioneered by Nikon).

The new Alpha 230, 330 and 380 models are radical ergonomic redesigns of the existing 200, 300 and 350 series. There is a 15% reduction in size (volumetric) and weight, an update to the styling, and a completely revised user interface with graphic representation of setting adjustments – with a built-in ‘handbook’ to accompany the modes and options. They also have mini-HDMI image output, compatible with Bravia TVs and with interactive software inside the camera to allow the Bravia’s own remote control to change, orient and zoom into images (Bravia Sync). Twin card storage is MS ProHG Duo/SD and only one card is usable at a time, with a hardware switch to change slots. A smaller battery type (shared with the HX1 Cyber Shot) is used. A new self-timer drive mode grabs a quick burst of 3 or 5 frames, cutting the chances of spoiled portraits and groups shots when someone blinks at the wrong moment.

The new flashgun HVL-F20AM operates as a wireless flash controller for the full-frame α900. “While Sony’s flagship DSLR does not have its own integrated flash, the HVL-F20AM can be used as an inexpensive trigger for wireless remote flash heads” according to Sony UK.

Latest update May 7th:

Sony Style pages are starting to show this header picture, which shows three new models all sharing an unusual handgrip design and using the new lenses:

Note – the new models have handgrip sensors or appear to – maybe the nickel problem has been conquered. Also note the radical shift in position of the front control wheel and shutter release. The A380 is next to the A900, followed by the A330, and then the A230 at the end. All are smaller than the current A200-300 series. The A330 and A380 have what look like Live-View switches next to the prism, the A230 does not. This indicates that the viewing method has not changed, and we will almost certainly not get off-sensor live view or video. This does not rule out some kind of improved 720p LV of the focus screen, combined with electronically switched markings that could be turned off for recording video ‘off the groundglass’.

OBERKOCHEN/Germany, 15.04.2009.

Carl Zeiss today announced that its Camera Lens Division will extend their successful collaboration with Sony Corporation for a further 5 years. Taking full advantages of their competence both companies agreed to cooperate even closer in developing and commercializing new imaging devices in the future.

Tamron Co., Ltd (Mr. Morio Ono, President), a comprehensive manufacturer of optical products with its head office in Saitama City, has announced the development of the SP AF60mm F/2.0 Di II LD (IF) MACRO 1:1 (Model G005), a life-size macro lens designed exclusively for digital SLR cameras with APS-C size image sensors* that offers a fast maximum aperture of F/2.0. (Text here is directly from their press announcement).

There is no need to dismantle the mount of the original series Sigma AF TELE 400mm f/5.6 lens, to bring non-functional versions (old chip) up to speed with later film and current digital SLRs. The whole process takes under five minutes, and requires two tools – a small Philips screwdriver, and a precision end cutter.