Photoclub Alpha

As the generation of Alpha 200, 300 and 350 reaches early retirement age it may be the time to grab bargains. The new Alpha 230, 330 and 380 have plenty of bonus points to win over new users despite the critical lack of video capture. But the older generation has some very tangible benefits.

The most obvious changes in the ‘Plus-30′ range are the use of a new smaller battery (NP-F50AM) shared with Cyber Shot consumer models, a dual MS ProHG Duo and SD card interface, substantial reduction in weight and size, improved rear LCD screen with auto brightness adjustment (only on the A330 and A380), and a radical overhaul of the graphical user interface to include sample picture tips (pioneered by Nikon).

The new Alpha 230, 330 and 380 models are radical ergonomic redesigns of the existing 200, 300 and 350 series. There is a 15% reduction in size (volumetric) and weight, an update to the styling, and a completely revised user interface with graphic representation of setting adjustments – with a built-in ‘handbook’ to accompany the modes and options. They also have mini-HDMI image output, compatible with Bravia TVs and with interactive software inside the camera to allow the Bravia’s own remote control to change, orient and zoom into images (Bravia Sync). Twin card storage is MS ProHG Duo/SD and only one card is usable at a time, with a hardware switch to change slots. A smaller battery type (shared with the HX1 Cyber Shot) is used. A new self-timer drive mode grabs a quick burst of 3 or 5 frames, cutting the chances of spoiled portraits and groups shots when someone blinks at the wrong moment.

The new flashgun HVL-F20AM operates as a wireless flash controller for the full-frame α900. “While Sony’s flagship DSLR does not have its own integrated flash, the HVL-F20AM can be used as an inexpensive trigger for wireless remote flash heads” according to Sony UK.

Latest update May 7th:

Sony Style pages are starting to show this header picture, which shows three new models all sharing an unusual handgrip design and using the new lenses:

Note – the new models have handgrip sensors or appear to – maybe the nickel problem has been conquered. Also note the radical shift in position of the front control wheel and shutter release. The A380 is next to the A900, followed by the A330, and then the A230 at the end. All are smaller than the current A200-300 series. The A330 and A380 have what look like Live-View switches next to the prism, the A230 does not. This indicates that the viewing method has not changed, and we will almost certainly not get off-sensor live view or video. This does not rule out some kind of improved 720p LV of the focus screen, combined with electronically switched markings that could be turned off for recording video ‘off the groundglass’.

OBERKOCHEN/Germany, 15.04.2009.

Carl Zeiss today announced that its Camera Lens Division will extend their successful collaboration with Sony Corporation for a further 5 years. Taking full advantages of their competence both companies agreed to cooperate even closer in developing and commercializing new imaging devices in the future.

Tamron Co., Ltd (Mr. Morio Ono, President), a comprehensive manufacturer of optical products with its head office in Saitama City, has announced the development of the SP AF60mm F/2.0 Di II LD (IF) MACRO 1:1 (Model G005), a life-size macro lens designed exclusively for digital SLR cameras with APS-C size image sensors* that offers a fast maximum aperture of F/2.0. (Text here is directly from their press announcement).

There is no need to dismantle the mount of the original series Sigma AF TELE 400mm f/5.6 lens, to bring non-functional versions (old chip) up to speed with later film and current digital SLRs. The whole process takes under five minutes, and requires two tools – a small Philips screwdriver, and a precision end cutter.

Tamron’s new ultra wide angle zoom for APS-C/DX is getting a bit of a blasting from reviewers. Now, when I see this happen, I get curious. Lens testing is often badly designed for such zooms, involving test chart targets at distances which are extremely close and result in very bad figures caused mainly by a strong curvature of field (dished, ‘cap’ shape relative to the camera) when gets worse in effect the closer you focus.

Here is an article which is mainly a test review of the Sigma 50mm f/1.4 EX DG HSM for Sony Alpha, and also Nikon, fit (both were tested). It also deals with the Alpha 900 and D3X, the two 24 megapixel full frame cameras used to test the lenses and two comparison 50mm f1.4s.

After just a short while working with full frame, high resolution DSLRs the need for tilt lenses has really come home to me. Most lenses deliver their best results at fairly wide apertures like f8, it’s easy for detail to begin to look soft and lacking impact if you are forced to stop down to f22 to get everything sharp. Tilt adaptors and tilt lenses solve the problem. This article is repeated here after originally appearing on dPhotoexpert (and similar instrument images, in my first D3X test report for the British Journal).

Following the review on dPreview – more than anywhere else – Sony’s extremely poor JPEG engine with its associated wide radius chroma blur and strong luminance smoothing noise reduction has proved to be a dog well capable of biting its master. Definitely a dog, anyway. But this performance is not what the camera can really achieve. In fact it’s perfectly capable of delivering good high ISO shots in typical situations.

If you are on the verge of making a decision, I’m here to help your think clearly – even if it means breaking some cherished behaviour patterns. I am going to help you think of the Alpha 900 not as a logical progression from the 700, but as a different camera system entirely.

Here, for some light relief, is an Alpha 700 + 24-105mm Minolta D documentary on the press dinner thrown for journalists from all the countries of the European region when they gathered in Edinburgh for the Alpha 900 launch!

TAMRON has announced that its new 10-24mm lens will be an ƒ3.5-4.5 design – not an ƒ2.8 as some rumours had it – and will hit the shops in Nikon and Canon mounts first, on September 20th.

At the end of September 2006, I set off for a quick visit to photokina in Cologne, having parted company with Icon’s am-pro magazine ƒ2 and not really needing to report on the whole show in detail. Here’s the report I wrote then, with photos, and some thoughts for the 2008 show.

This article was originally published in Photoworld magazine April 2008. It discusses the reasons for choosing between the 18-70mm, 16-105mm, 16-80mm, 18-200mm and 18-250mm kit lens choices for the Sony Alpha DSLR system and has been updated as necessary from the original text.

If you use Sigma lenses on your Alpha, you can join the Sigma User Club UK and enter their prize competitions (anyone can join, worldwide, but you must be in the UK to enter the competitions as the prizes are given by the UK distribution company).

The parallel development of Carl Zeiss lenses for Sony (AF lenses in the Alpha mount) and independent manual focus lenses for other makes continues. The latest CZ design is a revision of the classic 18mm Distagon last seen in the Contax system, optimised for colour balance and reflection supression with digital SLRs.

Our cover photo for the Spring 2008 issue of Photoworld was taken with a Tamron 70-300mm zoom costing less than £120 from most larger retailers or internet shops. The reputation of the lens meant we had to take a look at it, because the current choice in the Sony range is limited to one ‘kit’ 75-300mm costing £179, and the new 70-300mm G SSM lens costing £600.

Today I took delivery of a Sony 70-300mm f/4.5-5.6 G SSM lens. There is no doubt this is the best built Sony SAL lens I’ve handled (the CZ 135mm 1.8, 85mm f1.4 are a class above again). It weighs over 800g with its lens-hood, which is one of the most efficient deep tele hoods I’ve seen.

IT IS very difficult to find a good JPEG from the Alpha 700 pre-production model tests shot in Italy, because too few cameras were available for too short a time – and many of the journalists present were not photographers. But we have found one image you will love.

TOUGH, RESPONSIVE Alpha 700 DELIVERS STUNNING NEXT-GENERATION PICTURE QUALITY – FROM SHOOTING TO VIEWING

Sep 6, 2007

• Superb picture quality with newly developed Sony 12.24 effective megapixel Exmor CMOS sensor and brand new high-speed BIONZ processor with RAW noise reduction
• Ultra-responsive operation with fast, high-accuracy 11-point autofocus and 5fps continuous shooting
• New Quick Navigation function for instant access to camera settings
• Rugged magnesium body with dust/moisture resistant seals
• PhotoTV HD Full HD image display on new BRAVIA televisions
• 3-inch 921k dot photo-quality LCD screen and bright, high-magnification viewfinder

PRODUCT shots of the Sony Alpha 700 have been released, and are shown here to our standard web page size of 600 pixels or smaller.

SELECTED ALPHA system lens prices – including the 70-200mm f/2.8 SSM – have been cut on the direct sales SonyStyle website for the USA. B&H and other retailers are following suit.

More work went into this page than you think! While it was possible to get an idea of Sony’s lenses and cameras planned for 2007-8 from the group image, the individual press images have all been shot to different scales.

I SELL digital images through Alamy, the on-line photo library. When an original piece of art is out of copyright, and displayed in public or by an owner permitting photography, the ability to get a good quality reproduction copy on the spot without lights, tripod or flash is valuable. Some 8 per cent of my overall Alamy images sales over the past four years have been of signs, notices and labels – disproportionately high, compared to the actual number of such shots. As someone has commented, editors like pictures which tell their own story, and sometimes have words in the pictures does just that.

WE spent a great week shooting mainly in Vaucluse, the district to the east of Avignon in the south of France, with Shirley using the 18-250mm Tamron f/3.5-6.3 lens exclusively. One object of this was to get some more example photos for a short article on the lens in our forthcoming Photoworld magazine.

THE appearance of press-release resolution (14Mb) images of the new Alpha – un-named but thought to be the Alpha 200 or 300 because of the product code earlier assigned to shots of prototypes at PMA – combines with reports on various forums from European Sony executives visiting Japan to suggest that the launch announcement for the new model and a range of full-frame lenses is imminent.

THE LENSBABY was a novelty item when first introduced as a low-cost meniscus lens mounted on a flexible concertina tube with an SLR mount-fitting at the other end. Like the Diana or Holga cameras sometimes used by professionals to capture a feel of post-modern grunge, it used aberrations creatively.

I CARRY a camera everywhere, because you never know when a good photograph is round the corner. I also just grab the camera from my office, and rarely think to check the settings. Today, I managed to shoot everything with Super Steady Shot (Anti-Shake) carefully switched off on my Alpha 100.