Photoclub Alpha

I was going to post this on our Forum for NEX originally. It’s not good form to launch into what may be seen as ‘rival’ publications or journalists, so it’s the kind of thing which is often kept to blog pages or forum discussion. But Practical Photography is one the best-selling, and most powerful, photo magazines in the world.

So, I copied my ramblings and moved them here, instead of putting them in a forum post where just a few hundred people would see them. Tens of thousands of visitors see Photoclubalpha’s main site articles, and I want this to be seen, because it matters.

Sony has introduced a firmware update, allowing consumers to shoot in 3D on the a NEX-5/NEX-3 interchangeable lens cameras.

The free download from the Sony Europe support site (http://support.sony-europe.com/dime/DSLR/DSLR.aspx) adds several performance enhancements including 3D Sweep Panorama. This exciting new technology means it is now possible for consumers to capture dramatic panoramic images in 3D, all with an extra-wide field of view.

Sony has announced two new cameras this morning – but it’s not an announcement which will have Alpha system users rushing to the cashpoint and queuing at Sony Style. The Alpha 290 and 390 are dumbed-down versions of the 230/380 with user interfaces partly borrowed from the NEX including the built-in Help Guide. The rear 2.7 inch Clear Photo LCD screeen does most of the work of communicating with the user.

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The European press launch

David Kilpatrick recorded the proceedings at Le Meridien Lav Hotel, Split, Croatia on March 11th 2010 using a Zoom H2 portable digital recorder. Shirley Kilpatrick transcribed the audio, with subsequent editing to translate verbal output to read well as text. This is a multi-page document please use the PAGE navigation at the foot of each page to continue reading. It is a very long document.

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The Sony NEX-3 and NEX-5 cameras are ultra-slim interchangeable lens models, referred to as ‘ultracompact’ or ‘compact system camera’ models by Sony. The lens flange to film distance is only 18mm, compared to 44.5mm for the Alpha system and very similar figures for all popular SLR brands.

The Leica M and screw mounts, with under 1mm difference between them, are 10mm greater than this at around 28mm. Screw mount Leica lenses can be adapted to M even though there is only 1mm difference. With 10mm difference, almost any lens ever made for any camera – even the Robot system, original Contax, maybe even the Pentax 110 SLR – can probably be adapted to fit the E-mount. In fact it will accept 16mm and 35mm (half-frame) ciné, C-mount CCTV lenses, and subminiature camera lenses.

You name it, the NEX will be able to do it. Telescopes, microscopes, endoscopes, whatever. And Alpha lenses, and MD lenses. There is even enough ROOM with over 25mm the spare to fit a true retrofocus format reduction converter – that is, a 0.66X optical unit which condenses the image from a full frame lens to fit the APS-C sensor. It is already done in the video and ciné world, and these converters have a wonderful bonus. Your 24-70mm f/2.8 SSM lens becomes, with a 0.66X reducing converter behind it, a 16-46mm f/2. That’s right – the same way a teleconverter loses you a stop or two, a format reduction converter gains you a stop.

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SPLIT, Croatia, breakfast over - Sony Europe presents the new NEX-3 and NEX-5 mirrorless, HD video capable slim interchangeable lens APS-C digital cameras. This has been a launch anticipated by almost complete and accurate leaking of the specifications of the two cameras. Sony UK also provided advance information to all dealers, including pricing, before the press launch – allowing retail websites to have full data up and running as from May 11th.

Toru Katsumoto presents his team’s latest offering (he holds a silver NEX-3)

The entire system with accessories is to be available in June at once, no waiting for anything except the 18-200mm lens which will arrive a month later. Edit: the brochure says ‘October’ for the 18-200mm, at the presentation it was said that it would follow in a month or so. October is four months or so.

Adobe today announced the Lightroom 2.7, Photoshop Camera Raw 5.7 and DNG Converter 5.7 Release Candidates, available for immediate download on Adobe Labs. The updates add raw file support for: Canon EOS 550D (Digital Rebel T2i/ EOS Kiss X4 Digital), Kodak Z981, Leaf Aptus-II 8, Leaf Aptus-II 10R, Mamiya DM40, Olympus E-PL1, Panasonic G2, Panasonic G10, Sony A450.

Adobe encourages photographers to try out the newly added raw file support in this update and provide the product team with feedback on the Adobe User to User forum (http://forums.adobe.com).

In addition, photographers can also participate in the Lightroom 3 beta program and try out the new features in Lightroom 3 beta 2 for free. To learn more and download Lightroom 3 beta 2 visit: http://labs.adobe.com/technologies/lightroom3/.

SONY has released a new alogrithm for raw conversion (deBayer) which offers improve high ISO noise. IDC (Image Data Converter) is the program issued with all Sony DSLRs. Up to now, no maker has ever revised their ‘house’ converter to offer high ISO improvement as a specific feature. The new version can be downloaded free by existing users (download link is provided at end of story). We have direct download links now for Windows and Mac OSX versions.

Back in that first golden summer – well, it was late autumn going on winter, just the time to acquire a new DSLR when the days were short and the light awful – the Konica Minolta Dynax 7D arrived with a plastic screen protector in the box. A week later the first one had, after several recaptures, successfully jumped ship leaving the decks bare.

SONY has shown itself to be lagging behind the competition as we reach the third bend on the second lap of the development of HD-video capable DSLRs. At PMA 2010, nothing ‘real’ was shown and the closest they came to further launches in the Alpha range was an advanced pre-production prototype of a 24mm f/2 Carl Zeiss T* ZA SSM.

But Sony may prove yet to be the tortoise – or perhaps to be Brer Rabbit. They could make the finishing line, the goal of a truly useful video DSLR, before Nikon/Canon/Pentax/OlySamPanny get there.