Photoclub Alpha

Sony’s new Alpha 850 will be identical to the Alpha 900 in size, handling and external design – including the omission of onboard flash. The camera, expected to be launched before September, uses the same 24.6 megapixel CMOS sensor as the Alpha 900 but has – it is rumoured – only a single BIONZ processor, and a very slightly modified viewfinder. It is shipped without the Remote Commander (this becomes an optional extra) indicating that minimum retail price is Sony’s aim.

This is a screen grab from Fotobrenner.de in Germany who have the body only offered for €1999.00 and the kit with SAM 28-75mm f/2.8 new lens for €2699.00. As listed that makes the body about 10% more expensive than the current street price of the Alpha 900 – indicating either that the A850 prices are RRP and will rapidly fall, or that the A900 is about to get a price hike. They offer the A900 for €2499.00 and that would – pro rata – make the UK street price for the A850 about £1599. Please note: though the 28-75mm picture is authentic, the body shown has the AF switch set to C – just like the Sony shots of the A900 issued to dealers. Maybe they would do this for all packshots for some reason, maybe it was chance – more likely. It would be unlikely to happen again for the 850 shot so I reckon this is shopped.

A long-demanded 1.15X eyepiece magnifier – compatible with all APS-C format Sony Alpha DSLRs – is just one of a rollout of new minor accessories for the system. The Magnifying Eyepiece FDA-ME1AM is designed to fit the A700, A380, A330, A230, A350, A300 and A200 and should also be fully compatible with A100, Konica Minolta 7D and 5D.

Sony’s September launch for 2009 looks set to include three new models – the Alpha 500, 550 and 850. The model numbers are confirmed by the usual backdoor leak, appearing in the registration database for SonyStyle USA in this case (Canada has been a past culprit, updating databases associated with their site before the product is officially released). However, only a few people know what these cameras will be, and they are limited by non-disclosure contracts.

It’s the very last word in HD picture quality, smart shooting features and stunning looks. The new flagship of Sony’s HD camcorder line-up, the Handycam® HDR-CX520VE/505VE is packed with latest innovations to help you capture better-looking video and still images, whatever you’re doing. Press release from Sony, July 7th 2009.

Adobe has added the latest Alpha model support to Lightroom and ACR before the cameras have become fully available worldwide – as they did with the original Alpha 100. Lightroom 2.4 and Adobe Camera Raw 5.4 final releases include raw conversion for the Alpha 230, 300 and 380.

To download the latest utilities (including DNG Converter, which converts the raw files to a form which earlier versions of Photoshop CS can process) visit:

http://www.adobe.com/downloads/

The updates are free but you must have recent versions of authorised software installed to benefit from them. The ACR Plug-In will also update Adobe Elements 7 (PC) or 6 (Macintosh) to work with the full range of Sony Alpha DSLRs.

We have run comparison ACR conversions on Alpha 900 files using 5.4 and the earlier Release Candidate (beta) version – there is no difference, output is bit for bit identical.

Sony has come up with a zany idea to overcome problems in their reputation for high ISO and low light capability – showcase cameras, including the Alpha range with its legendary high ISO noise reduction, by shooting an essentially unphotogenic subject in almost non-existent light. But they are picking exceptional locations to do so. Sony Europe is currently obsessed by football, which for two decades Canon has claimed as its own territory.

LONDON UK, June 22, 2009 – Eastman Kodak Company announced today that it will retire KODACHROME colour film this year, concluding its 74-year run as a photography icon.

Sales of KODACHROME Film, which became the world’s first commercially successful colour film in 1935, have declined dramatically in recent years as photographers turned to other, newer KODAK films or to the digital imaging technologies that Kodak pioneered. Today, KODACHROME Film represents just a fraction of one percent of Kodak’s total sales of still-picture films.

All of Icon’s professional Master Photo Digital magazines can be read free on line. The latest, June 2009, has just been published:

This magazines uses the same Flash Reader format as the 19 editions of Photoworld and – NEWLY ADDED! – five editions of Minolta Image from the 2002-4 period just before Konica moved in. We have been able to find complete, or very nearly complete, original archive files for these issues and create PDFs to convert for our subscription service.

Photoclub Alpha’s Photoworld quarterly magazine is now available as an on-line subscription without printed paper issues (you can print any pages you want from the Flash-viewable ‘book reader’ format editions, read on-line, or download to read when you like). The cost is just £10.00 per year and gets you the latest issue before it even reaches our susbcribers!

The five editions of MINOLTA IMAGE from 2002-2004 take the archive back to December 2002 with 23 past editions of the club magazine available to read. Your £10 now gets you over 800 pages right away.

You don’t even have to keep checking the site, you are sent an email anytime we add a new edition – or add to our archive of back issues. Already there are 19 issues of Photoworld covering from Spring 2004 to Spring 2009 – the entire history of the Alpha digital system from the Konica/Minolta merger onwards. That’s over 500 A4 pages of reviews, news, tests, portfolios, galleries, how-to-do-it and inspirational articles. To preview what’s on offer (see the covers, contents page and first couple of pages of each magazine free) click the link then click any cover thumbnail. You’ll get a preview of four pages, and the choice of a full subscription or the single issue price of £3. If you pay for the full digital subscription all the issues are unlocked including the next year’s new issues, and each archive edition as we add them.

PW Subscribe

You can also subscribe, worldwide, to both printed and digital editions – this subscription for £25 means you will get the next four printed magazine delivered to your door:

PW Digital + Printed

Here are two comments from readers:

“The current Photoworld copy I received yesterday again is of outstanding quality. It is easily the thinnest magazine I read in terms of mm width, yet content and printing quality are reason for great delight. The printing is so much better then any of the magazines for sale in Germany, it is breathtaking every time.” - Markus Spring

“The best ten quid of any Minolta/Sony owner’s money has to be on YUDU, right now. I have just paid (through PayPal) and have access to every copy (it seems) of Photoworld magazine from early 2004. That’s 19 editions and the on-screen presentation is fantastic, not to metion the opportunity to download and read offline. I love magazines, I especially love photography magazines, and to be able to read the back catalogue of Photoworld is an absolute steal for that price.” - Brian Young

Postal subscription only Paypal options

You can subscribe to the printed edition only (no digital edition access) using our online Paypal subscription service.

OnOne Software has made available an entire free download including Lite versions of 14 of their PhotoTools plug-ins for Photoshop. All you have to do to obtain the download is visit their website using the link below and provide a valid email address for verification. We have tested the entire OnOne software range – including the full PhotoTools 2 package – with excellent performance on CS4/MacOSX 10.5+.

This post has been updated on August 29th as it features second in Google searches for Sony Alpha 550 – but it contained only rumour links when first posted in May.

The camera is now launched, along with the 500 and the full-frame 850.

Please visit our detailed launch and specification reports -

http://www.photoclubalpha.com/2009/08/27/new-alpha-a500-a550-official-news-release/

http://www.photoclubalpha.com/2009/08/27/alpha-850-official-press-release/

http://www.photoclubalpha.com/2009/08/24/sensor-feed-live-view-in-new-alpha-500/

http://www.photoclubalpha.com/2009/08/27/7fps-alpha-550/

http://www.photoclubalpha.com/2009/08/01/alpha-850-24-megapixel-3fps-in-900-body/

- DK

Adobe has released its Photoshop Camera Raw 5.4 Release Candidate, available immediately as a free download from Adobe Labs at http://labs.adobe.com. The “release candidate” label indicates that this update is well tested but would benefit from additional community testing before it is distributed automatically to all customers.

We have just published the latest edition of the MPA magazine, Master Photo Digital, on-line at YUDU. This format is the same as the Flash Reader format used for the subscriptions to Photoworld on-line (digital subscription).

MPA’s magazine is free. Only full-time professional photographers are eligible to become members, but you can all read the mag.

- DK

PENTAX UK is pleased to announce the launch of the PENTAX K-7 lens-interchangeable digital SLR camera. The K-7 combines a variety of advanced functions and user-friendly features to ensure outstanding reliability and capability within a compact, lightweight body (says the press release from Pentax in the UK).

The K-7 joins the current PENTAX K digital SLR camera series as a high-end model in the range. True to its series concept, it has been designed to deliver outstanding image quality combined with ease of use, to benefit photo enthusiasts of all levels, including advanced amateurs. The K-7 also includes revised and upgraded features including viewfinder, shutter unit, continuous-shooting capacity, and exposure and autofocus systems.

Protected by a durable, high-quality metallic body, the K-7 is extremely compact and functional — as with all other K-series models — delivering enhanced portability and manoeuverability. The model includes several new user-friendly features, including video recording, high dynamic range (HDR), and automatic horizon correction. All of these features serve to deliver a highly effective photographic tool, perfect for all discerning digital SLR photographers.

As the generation of Alpha 200, 300 and 350 reaches early retirement age it may be the time to grab bargains. The new Alpha 230, 330 and 380 have plenty of bonus points to win over new users despite the critical lack of video capture. But the older generation has some very tangible benefits.

The most obvious changes in the ‘Plus-30′ range are the use of a new smaller battery (NP-F50AM) shared with Cyber Shot consumer models, a dual MS ProHG Duo and SD card interface, substantial reduction in weight and size, improved rear LCD screen with auto brightness adjustment (only on the A330 and A380), and a radical overhaul of the graphical user interface to include sample picture tips (pioneered by Nikon).

The new Alpha 230, 330 and 380 models are radical ergonomic redesigns of the existing 200, 300 and 350 series. There is a 15% reduction in size (volumetric) and weight, an update to the styling, and a completely revised user interface with graphic representation of setting adjustments – with a built-in ‘handbook’ to accompany the modes and options. They also have mini-HDMI image output, compatible with Bravia TVs and with interactive software inside the camera to allow the Bravia’s own remote control to change, orient and zoom into images (Bravia Sync). Twin card storage is MS ProHG Duo/SD and only one card is usable at a time, with a hardware switch to change slots. A smaller battery type (shared with the HX1 Cyber Shot) is used. A new self-timer drive mode grabs a quick burst of 3 or 5 frames, cutting the chances of spoiled portraits and groups shots when someone blinks at the wrong moment.

The new flashgun HVL-F20AM operates as a wireless flash controller for the full-frame α900. “While Sony’s flagship DSLR does not have its own integrated flash, the HVL-F20AM can be used as an inexpensive trigger for wireless remote flash heads” according to Sony UK.