Sony Transformation to Revitalize Electronics Business

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Sony Transformation to Revitalize Electronics Business

Unread postby mvanrheenen » Thu Apr 12, 2012 8:47 am

Sony is slacking on a lot of fronts. This is why they announced a new chairman and now have released their new strategic plans to 'revitalize the electronic business'. Sony aims to generate approximately 70% of total sales and 85% of operating income for the entire electronics business from their digital imaging, game and mobile business.

The new strategic plans for digital imaging:

Digital Imaging - Sony is reinforcing its development of image sensors, signal processing technologies, lenses and other key digital imaging technologies in which it excels, and plans to leverage these technologies in both its consumer products (such as compact digital still cameras, digital video cameras and interchangeable lens digital cameras) and broadcast and professional products (such as professional use cameras and security cameras) in order to further strengthen and differentiate Sony' overall product line. The Company also plans to extend the use of these key technologies across a wide range of business applications, from security to medical, to further expand the scope of its digital imaging business. Sony will target total sales of 1.5 trillion yen and double-digit operating income margin from the consumer, professional and image sensor businesses by FY14.

Read the full statement here.

It would positively supprise me if they will come through with these plans. On the other hand, they seem to have no choice considering the losses they had to indure the last couple of years.


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Dr. Harout
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Re: Sony Transformation to Revitalize Electronics Business

Unread postby Dr. Harout » Fri Apr 13, 2012 12:16 am

Crossing fingers...
A99 + Sony, Zeiss, Minolta, Rokinon and M42 lenses


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