alphaomega wrote: They have released the A99 FF and per SAR delaying further A-mount FF cameras focusing instead on FF NEX with E-mount. At the same time they release an expensive 300mm F2.8 lens (for whom?).
for those who would use the A99 (& A77)? From what I understand they could already sell every 300/2.8 that they could physically make (only a couple hundred per year) & the new one is more a mid-life upgrade of the old rather than a new design..
& if Sony want to attract a certain level of professional (or wealthy amateur) users then they need to have certain minimum "halo" lenses in the system.
They are certainly hamstrung by a lack of lens production capacity & by how much in the current financial climate they can invest in new products/production to resolve that.