Yeah, the E-M10 for $699 (or £529 in U.K.) looks pretty good. I won't be getting one, of course, since my E-M5 is still working fine. Good to see a lower priced option though. If my E-M5 was to get stolen or something though and the E-M5 replacement was not out yet then I would probably pick up an E-M10 to use. I don't care much about the lack of weather sealing in the E-M10 since until my E-M5 I have never had it and never had a problem in 40+ years. My lenses aren't weather sealed anyway.
No problems with them in 40+ years either.
Today Olympus also came out with version 2.0 of the firmware for the E-M5. That is great to see that Olympus is still updating the firmware with new features. Since the E-M5 came out there have been about 5-6 firmware updates. Some new features added and some minor bugs fixed. I never hit any of the bugs since they were mostly obscure stuff, but still good to see Olympus fixing them. Considering the E-M5 came out almost 2 years ago this is nice that Olympus is still updating the firmware. Kudos!
There were also 3 new lenses out today. The most interesting to me is the 9mm f8 fisheye body cap style lens for $99. Tiny and pretty cheap. Several times I have thought about getting the Samyang or Rokinon fisheye lens ($300) to play with sometimes, but they are big/heavy enough I know I wouldn't take them when I travel so probably wouldn't get much use. For a fisheye I don't care that much that this body cap lens has a non-adjustable aperture. If reports are that it is decent then I might get one to carry with me when I travel. So small and light it will slip in a shirt pocket or anywhere. Also, price is good. Might wait until I am in Japan to pick one up though.
The new 25mm f1.8 will probably be very good, but I already have the 20mm f1.7 pancake and I prefer the 20mm (40mm equivalent fov) for the way I use this type of lens. The tiny, collapsible 14-42mm will probably be bought by many people in kits.
Olympus has been regularly coming out with new cameras, lenses, firmware updates, etc. so it appears the company is not dead yet.
Despite the angst among the perpetual handwringers.