Not sure what a traditional middle aged buyer is
I'm not there yet..
But anyway, it's a tricky one for a few reasons. Some buyers have gone for bridge type bigger zoom models rather than a DSLR such as the FZ200, Fuji X-S1 those are the better offerings in that category (ignoring the super cheap stuff)
1" sensor is ideal and this lens covers a really nice range, and it's f2.8. But it's not likely to appeal to some shooters who want big pull (ie wildlife shooter) which is ok because we've tons of super zoom models around anyway.
But honestly the concept of a bridge type camera (least from SLR days) and I bought one was "you buy the package" and get a decent lens and that's it no more cost. Thing is back then you could get a bridge model for around the price of an SLR and basic lens, so you gave up the flexibility to get a decent lens. There really isn't much of a market for a super premium bridge model that costs many times more than a DSLR, for this price you can buy some decent glass for a DSLR no problem, albeit a bigger package.
So nope I don't get it not at this price it doesn't make sense, £1000 is a lot of money to lay down and I think it's way over the top for this offering.
It's not just Sony some makers are living in a fantasy land with prices. Panasonic and their GM1, initially looked quite appealing (as a might buy this instead of a premium compact)
Until the daft pre-order price of £630 came in
I don't know what camera makers are smoking lately but it's pretty heavy stuff! They seem to be living in a bubble where they can release crazy priced products that simply don't add up. I know why DSLR's took off sales wise, for £350 odd you get a big sensor and a proper camera, sorry but this charging dumb prices for smaller sensor models is a bit of a joke..if anything I'd rather buy more DSLR's than look at this overpriced stuff.