Photoclub Alpha

My Sony Alpha 380 was supposed to arrive before July 13th according to SimplyElectronics.net – via Amazon – claiming UK despatch of 2-10 days delivery after debiting my card on July 6th from a July 3rd order. Well, it didn’t arrive by July 21st, and after some email exchanges I have apparently obtained a refund for the charge they made for an item they did not have (though this was still showing as ‘processing’ in August). Warehouseexpress.com had got the A380 plus 18-55mm kits  by that time, for £10 less, and delivered in 24 hours. Update August 9th: under a month later, the warehouseexpress kit price has fallen by 10% (£50) to £548 inc VAT.

Sony’s September launch for 2009 looks set to include three new models – the Alpha 500, 550 and 850. The model numbers are confirmed by the usual backdoor leak, appearing in the registration database for SonyStyle USA in this case (Canada has been a past culprit, updating databases associated with their site before the product is officially released). However, only a few people know what these cameras will be, and they are limited by non-disclosure contracts.

SIGMA redesigned their 70-200mm not long ago to change the EX version to DG, introducing new coatings which greatly improved microcontrast and eliminated digital camera sensor reflections. In 2008, this was further upgraded to the Macro II model with HSM sonic motor focusing, a new optical design capable of focusing down to 1 metre distance. In 2009 this became available, along with matched HSM-compatible 2X and 1.4X converters, for the Sony Alpha mount.

OnOne Software has made available an entire free download including Lite versions of 14 of their PhotoTools plug-ins for Photoshop. All you have to do to obtain the download is visit their website using the link below and provide a valid email address for verification. We have tested the entire OnOne software range – including the full PhotoTools 2 package – with excellent performance on CS4/MacOSX 10.5+.

There is no need to dismantle the mount of the original series Sigma AF TELE 400mm f/5.6 lens, to bring non-functional versions (old chip) up to speed with later film and current digital SLRs. The whole process takes under five minutes, and requires two tools – a small Philips screwdriver, and a precision end cutter.

SONY’s stand was a real brightener for Focus. Gone were the black and orange colours I criticised at photokina, which for two successive years created a black hole compared to Canon’s oasis of light. Instead, huge white silks extended to the roof with bright spots and floods creating an inviting zone of pure light. White and orange rules!

Stock library Getty Images has added the Sony Alpha 900 to its rather restricted list of approved cameras – a very recent move, as it happened between the writing/research for my article appearing in the British Journal of Photography on February 18th, and publication. See: http://www.bjp-online.com/public/showPage.html?page=840375

SONY has a stand at Focus on Imaging in the UK after an absence of three years for the Alpha brand from this major annual photo fair, said to the be largest national show in Europe with the exception of photokina. On Stand L28 – right next to the Canon exhibit – the UK’s technical sales executive Paul Genge has lined up a nonstop programme of speakers and demonstrations.

The Japanese camera and photo product manufacturing association CIPA has issued a press release PDF, containing a table of predicted figures, relating to 2009-2011 projections. Here we reproduce the text and the table (as a JPEG).

If you are on the verge of making a decision, I’m here to help your think clearly – even if it means breaking some cherished behaviour patterns. I am going to help you think of the Alpha 900 not as a logical progression from the 700, but as a different camera system entirely.