Photoclub Alpha

If you are on the verge of making a decision, I’m here to help your think clearly – even if it means breaking some cherished behaviour patterns. I am going to help you think of the Alpha 900 not as a logical progression from the 700, but as a different camera system entirely.

Transcribed by Shirley Kilpatrick from audio record of the conference. For the opening speeches, see our Part 1 of this report.

Nick Sharples: Thank you Fujio-san. I hope that leaves you in no doubt about our commitment at Sony to excellence in digital imaging, and how importantly we consider the launch of our flagship Alpha digital SLR; so it gives me great pleasure to invite Toru Katsumoto, senior general manager of our digital imaging business group, to introduce our new flagship Alpha digital SLR.

At the end of September 2006, I set off for a quick visit to photokina in Cologne, having parted company with Icon’s am-pro magazine ƒ2 and not really needing to report on the whole show in detail. Here’s the report I wrote then, with photos, and some thoughts for the 2008 show.

This article was originally published in Photoworld magazine April 2008. It discusses the reasons for choosing between the 18-70mm, 16-105mm, 16-80mm, 18-200mm and 18-250mm kit lens choices for the Sony Alpha DSLR system and has been updated from the original text.

Our cover photo for the Spring 2008 issue of Photoworld was taken with a Tamron 70-300mm zoom costing less than £120 from most larger retailers or internet shops. The reputation of the lens meant we had to take a look at it, because the current choice in the Sony range is limited to one ‘kit’ 75-300mm costing £179, and the new 70-300mm G SSM lens costing £600.

Today I took delivery of a Sony 70-300mm f/4.5-5.6 G SSM lens. There is no doubt this is the best built Sony SAL lens I’ve handled (the CZ 135mm 1.8, 85mm f1.4 are a class above again). It weighs over 800g with its lens-hood, which is one of the most efficient deep tele hoods I’ve seen.

Photoworld 2008 #2 is now being mailed to subscribers!

Our Spring edition features -

The latest full release - no longer Beta, and accepting previous C1 Pro activation keys for unlimited access but otherwise now on 30-day trial - of Capture One v4 now handles Sony Alpha 700 raw files and transforms high ISO rendering in comparison to the industry standard Adobe Camera Raw.

TEMPORARY website pages on the afternoon (GMT) of September 5th managed to leak the entire specification sheet and several new PR images of the advanced amateur Alpha model, along with its name - the Alpha 700. You wouldn’t pick a wife or husband on the basis of their on-paper specification, so remember, the only way to partner up with a DSLR and be happy is to try it in your hands first.

More work went into this page than you think! While it was possible to get an idea of Sony’s lenses and cameras planned for 2007-8 from the group image, the individual press images have all been shot to different scales.

THE appearance of press-release resolution (14Mb) images of the new Alpha - un-named but thought to be the Alpha 200 or 300 because of the product code earlier assigned to shots of prototypes at PMA - combines with reports on various forums from European Sony executives visiting Japan to suggest that the launch announcement for the new model and a range of full-frame lenses is imminent.

Our articles are written as ‘Posts’ and automatically added to Categories, Recent Posts and Archives. This manual index to articles will help you find the larger reviews, as distinct from short pieces on assorted subjects:

Main camera reviews

Which Sony Alpha? Choosing between the A700, A200, A300 and A350.

Sony Alpha 350 Live View tested

Sony Alpha 200 guided tour (full description with large photos and comments on operation)

Sony Alpha 700 operation and use review: the Interface

Sony Alpha 100 report from the launch of the camera

Major overviews

70 Years of Minolta History - 113 cameras from 1928 to 1998

Lens Reviews

The 70-300mm SSM G sized up (first report)

Carl Zeiss 16-80mm zoom review

Tamron 18-250mm zoom review

Lensbaby 3G selective zonal focus tilt/swing lens

Software Reviews

DxO Optics Pro 4.1 review

Seven raw processors tested with Alpha 700

Apple Aperture 2.0

Capture One v4Â

Accessories and aftermarket

Haoda Fu split-image/microprism replacement focusing screen for Dynax 5D or Alpha 100

Flash choices for the digital SLRs (camera top bounce/direct)

Studio Light table review and technique

Sony GPS-CS1 device to pin your pictures on Googlemaps