Photoclub Alpha

The press release from Sony this morning (Tuesday, January 5th) confirms the proliferation of entry-level bodies in the Sony Alpha DSLR range, and the continued emphasis on smaller cameras to suit upgraders from consumer digital cameras. While this leaves Sony in danger of being seeing as a Jack of one trade and master of none, and will not satisfy those waiting for an Alpha 700 replacement, it will no doubt increase market share and allow Sony time to create something worth investing in for later release.

NOT everyone will want the live view offered by the A300 and A350 – it does turn out to be more or less as we suggested, a secondary optical path adjacent to the eyepiece inside the prism housing. I’ll explain here exactly what the implications are, and why a future model – let’s call it the A500 – offering the 14.2 megapixel sensor without the live view may be worth waiting for.

In mid 2007, rumours of a 14.8 megapixel Sony sensor came from the usual Far Eastern ‘inside’ sources. As a full-frame Alpha model (the so-called 900) had been previewed at PMA 2007, it was possible this megapixel count related to full frame, or near-full frame. It now looks as if it may have been a leak of development for currently rumoured 14.2 megapixel (active) Alpha 350, which is an APS-C sensor camera.

INSIDE sources – mainly people who have been invited to press launch events – confirm that Sony is to show its new Advanced Amateur camera, thought to be called the Alpha 300, on Thursday September 6th. A press conference is being held in Italy on the 5th/6th, and journalists from European mainland countries have been invited to attend. Nigel Atherton, editor of What Digital Camera magazine, wrote on the Amateur Photographer public website forums that the product/s would be unveiled on the 5th. (I have now seen a programme for the event, and the main launch conference is on the 6th).

This article has been edited on January 28th 2008 – the Alpha 700 was known shortly after it appeared, but I left the original title with ‘A300′. Since there is to be an Alpha 300 (probably the cause of the confusion originally as this model number was identified in Sony website databases) I am changing the title and references to the body to avoid search engines finding the wrong information.