Photoclub Alpha

Sony’s September launch for 2009 looks set to include three new models – the Alpha 500, 550 and 850. The model numbers are confirmed by the usual backdoor leak, appearing in the registration database for SonyStyle USA in this case (Canada has been a past culprit, updating databases associated with their site before the product is officially released). However, only a few people know what these cameras will be, and they are limited by non-disclosure contracts.

Adobe has added the latest Alpha model support to Lightroom and ACR before the cameras have become fully available worldwide – as they did with the original Alpha 100. Lightroom 2.4 and Adobe Camera Raw 5.4 final releases include raw conversion for the Alpha 230, 300 and 380.

To download the latest utilities (including DNG Converter, which converts the raw files to a form which earlier versions of Photoshop CS can process) visit:

http://www.adobe.com/downloads/

The updates are free but you must have recent versions of authorised software installed to benefit from them. The ACR Plug-In will also update Adobe Elements 7 (PC) or 6 (Macintosh) to work with the full range of Sony Alpha DSLRs.

We have run comparison ACR conversions on Alpha 900 files using 5.4 and the earlier Release Candidate (beta) version – there is no difference, output is bit for bit identical.

As the generation of Alpha 200, 300 and 350 reaches early retirement age it may be the time to grab bargains. The new Alpha 230, 330 and 380 have plenty of bonus points to win over new users despite the critical lack of video capture. But the older generation has some very tangible benefits.

The most obvious changes in the ‘Plus-30′ range are the use of a new smaller battery (NP-F50AM) shared with Cyber Shot consumer models, a dual MS ProHG Duo and SD card interface, substantial reduction in weight and size, improved rear LCD screen with auto brightness adjustment (only on the A330 and A380), and a radical overhaul of the graphical user interface to include sample picture tips (pioneered by Nikon).

The new Alpha 230, 330 and 380 models are radical ergonomic redesigns of the existing 200, 300 and 350 series. There is a 15% reduction in size (volumetric) and weight, an update to the styling, and a completely revised user interface with graphic representation of setting adjustments – with a built-in ‘handbook’ to accompany the modes and options. They also have mini-HDMI image output, compatible with Bravia TVs and with interactive software inside the camera to allow the Bravia’s own remote control to change, orient and zoom into images (Bravia Sync). Twin card storage is MS ProHG Duo/SD and only one card is usable at a time, with a hardware switch to change slots. A smaller battery type (shared with the HX1 Cyber Shot) is used. A new self-timer drive mode grabs a quick burst of 3 or 5 frames, cutting the chances of spoiled portraits and groups shots when someone blinks at the wrong moment.

The new flashgun HVL-F20AM operates as a wireless flash controller for the full-frame α900. “While Sony’s flagship DSLR does not have its own integrated flash, the HVL-F20AM can be used as an inexpensive trigger for wireless remote flash heads” according to Sony UK.

Latest update May 7th:

Sony Style pages are starting to show this header picture, which shows three new models all sharing an unusual handgrip design and using the new lenses:

Note – the new models have handgrip sensors or appear to – maybe the nickel problem has been conquered. Also note the radical shift in position of the front control wheel and shutter release. The A380 is next to the A900, followed by the A330, and then the A230 at the end. All are smaller than the current A200-300 series. The A330 and A380 have what look like Live-View switches next to the prism, the A230 does not. This indicates that the viewing method has not changed, and we will almost certainly not get off-sensor live view or video. This does not rule out some kind of improved 720p LV of the focus screen, combined with electronically switched markings that could be turned off for recording video ‘off the groundglass’.

There is no need to dismantle the mount of the original series Sigma AF TELE 400mm f/5.6 lens, to bring non-functional versions (old chip) up to speed with later film and current digital SLRs. The whole process takes under five minutes, and requires two tools – a small Philips screwdriver, and a precision end cutter.

Tamron’s new ultra wide angle zoom for APS-C/DX is getting a bit of a blasting from reviewers. Now, when I see this happen, I get curious. Lens testing is often badly designed for such zooms, involving test chart targets at distances which are extremely close and result in very bad figures caused mainly by a strong curvature of field (dished, ‘cap’ shape relative to the camera) when gets worse in effect the closer you focus.

The Alpha 900 – and indeed the Alpha 700 with new firmware v4 – offer a three-bracket sequence at a 2 stop interval to enable HDR blending, usually from static tripod-mounted views. At the Edinburgh Alpha 900 launch, I braced myself firmly against an open window, leaning out over the street, and tried an example hand held.

The Sony Alpha 350 14.2 megapixel DSLR pioneers a new type of Live View, related to Olympus’s original Mode A of the E-330 where a beamsplitting arrangement allowed a video CCD to view the actual focusing screen of the SLR system.

NOT everyone will want the live view offered by the A300 and A350 – it does turn out to be more or less as we suggested, a secondary optical path adjacent to the eyepiece inside the prism housing. I’ll explain here exactly what the implications are, and why a future model – let’s call it the A500 – offering the 14.2 megapixel sensor without the live view may be worth waiting for.