Photoclub Alpha

This is the latest press release from Sony UK - filling the streets of Miami with club-style foam for their new digital photography ad campaign:

AT THE Consumer Electronics Show, Las Vegas, Sony has announced introduction of the new Alpha DSLR-A200 camera which has been the subject of some strange speculation but was known beforehand to be a replacement for the Alpha 100. This is the first time a DSLR has been launched to the world at this show, and Sony’s decision to do so sends a major signal out as to where they see themselves and the Alpha system in the marketplace. It is highly competitive in price and we have just ordered our body for £369 including VAT (£314 + VAT) plus £13 express shipping from www.sonystyle.co.uk. This is exactly the same price as we paid for our last Alpha 100 in summer 2006.

TOUGH, RESPONSIVE α700 DELIVERS STUNNING NEXT-GENERATION PICTURE QUALITY… FROM SHOOTING TO VIEWING

Sep 6, 2007

• Superb picture quality with newly developed Sony 12.24 effective megapixel Exmorâ„¢ CMOS sensor and brand new high-speed BIONZâ„¢ processor with RAW noise reduction
• Ultra-responsive operation with fast, high-accuracy 11-point autofocus and 5fps continuous shooting
• New ‘Quick Navigation’ function for instant access to camera settings
• Rugged magnesium body with dust/moisture resistant seals
• ‘PhotoTV HD’ Full HD image display on new BRAVIA televisions
• 3-inch 921k dot photo-quality LCD screen and bright, high-magnification viewfinder

TEMPORARY website pages on the afternoon (GMT) of September 5th managed to leak the entire specification sheet and several new PR images of the advanced amateur Alpha model, along with its name - the Alpha 700. You wouldn’t pick a wife or husband on the basis of their on-paper specification, so remember, the only way to partner up with a DSLR and be happy is to try it in your hands first.

FUJIO NISHIDA, President of Sony Europe, speaking at the Berlin IFA consumer electronics and technology show on August 30th, mentioned the Alpha system alongside Cyber-shot digital still cameras and Handycam digital video as part of Sony’s plan to introduce HD (High Definition Television) formats throughout. He held up the new ‘smile shoot’ Cyber-shot T200 with its ability to output playback of images in 16:9 format directly to Sony Bravia LCD TVs.

Weybridge, 22nd August 2007 - For sports, for travel or simply for having fun with friends and family – the Cyber-shot H3 from Sony packs big-camera features into its ultra-compact body at a price that’s irresistible (reads Sony press release).

Weybridge, 22nd August 2007 - The stylish, slimline Cyber-shot T Series from Sony gains two feature-packed new models that make it easier than ever to grab great pictures (reads a press release issued by Sony UK).

NEW YORK, Aug. 16, 2007: Sony Electronics has launched its largest integrated marketing campaign in the USA, centreing on its high definition DNA known as “HDNA.” The campaign, featuring Super Bowl MVP Peyton Manning of the Indianapolis Colts and NASCAR’s Dale Earnhardt, Jr., focuses on how Sony’s high-definition technology in a variety of product categories comes together to bring consumers unparalleled HD entertainment experiences.

Weybridge, 15 August 2007 - Sony technological innovation has once again been recognised by the European Imaging and Sound Association (EISA). This year the EISA judging panel has made no less than four awards to Sony Europe in categories spanning home entertainment, digital imaging and in-car navigation. A fifth award was made to Sony Computer Entertainment Europe for PLAYSTATION®3.

EISA Awards 2007-2008 have been made to Sony Europe for these products: European Green Television (Sony BRAVIA KDL-40D3000); European Video Projector (Sony BRAVIA VPL-VW60); European HD Camcorder (Sony Handycam® HDR-SR8E); and European Portable Navigation (Sony NV-U92T). PLAYSTATION®3 was winner of the European Media Center category.

“It’s immensely gratifying to have the skill and passion of our designers and engineers recognised by the world’s largest and most prestigious multimedia magazines association”, commented Fujio Nishida, President, Sony Europe. “At Sony we take pride in creating products that transcend their basic function to create an emotional connection with the user. This year’s award‑winning innovations are a perfect demonstration of this ‘Sony Spirit’ in action.”

EISA is the largest editorial multimedia organisation in Europe, with a membership of nearly 50 Audio, Mobile Electronics, Video and Photo magazines drawn from 19 European countries. This year’s award winners were selected after the deliberations of a judging panel comprising journalists and independent technical experts.

The 2007-2008 EISA Awards will be presented at a special Gala Event on September 1st, 2007.

Berlin, 9th August 2007 - As a result of Sony’s commitment to energy efficiency, Sony reduced power consumption within 90% of its product categories during the FY06. With energy efficiency as one of its core commitments towards the creation of a sustainable society, Sony is continuously striving to make products that use less energy in homes and offices.

9 July, 2007 - As take up of High Definition (HD) gains momentum in Europe, Sony is to launch a major Pan-European marketing campaign to demonstrate the breadth and depth of the company’s HD proposition and to educate consumers about the intricacies of HD.