Photoclub Alpha

The Sony Alpha 350 14.2 megapixel DSLR pioneers a new type of Live View, related to Olympus’s original Mode A of the E-330 where a beamsplitting arrangement allowed a video CCD to view the actual focusing screen of the SLR system.

The latest full release – no longer Beta, and accepting previous C1 Pro activation keys for unlimited access but otherwise now on 30-day trial – of Capture One v4 now handles Sony Alpha 700 raw files and transforms high ISO rendering in comparison to the industry standard Adobe Camera Raw.

On January 5th, Photoworld was lucky enough to be able to attend the dress rehearsal and official photo-call for the new Cirque du Soleil production at the Royal Albert Hall in London, and to put the Alpha 700 through its paces for high ISO fast action stage show capture. This article with large reproductions of the images appears in our Photoworld issue due out later in January.

SEASON’S BEST wishes from David and Shirley here at photoclubalpha! You know how the pursuit of photography can take over your plans? Well, we were offered a short break in Portugal (inspection visit terms, 2 hours wasted time and iron constitution to resist sales pitch) and took it up for the week before the holiday. A chance of some sunshine and different subjects for the Alpha 100 and 700! Of course, it rained so hard the entire Algarve coast was flooded, and the only sun we saw was the sunset as we landed. However, back at home, the world was in wonderland mode even as we drove back through the Lake District with the moon rising over frosty hills lit by the last pink light of the sun. The next day, Kelso was in full sunshine but -7°C and freezing fog had coated everything for three nights in pure white. So here are our Christmas cards from Kelso, courtesy of the A700, 16-80mm, and Minolta polarizer.

The Sony Alpha Unseen Britain Challenge has embarked on its campaign to capture never seen before images of Britain with renowned photographer and climber Mike Robertson. Commissioned by Sony, Mike will tour the country scaling new heights and legendary landmarks to create totally new and exciting photographic images using the new Sony Alpha 700 (α700) Digital SLR camera.

I HAVE set up a pBase gallery with a large number of comparison studio shots, all the way from ISO 100 to the maximum, using the A700 and Nikon D300. It has some minor discrepancies in shooting conditions which I need to explain to anyone visiting the gallery.

LET’S not get too acronymical about all this… or indeed moanious! After posting today’s earlier piece on DRO Advanced, I’ve been asked for some further examples of the potential for processing the raw file using Sony Image Data Converter, which includes DRO. Or so it says on the box.

BEFORE we publish a fuller assessment of the Sony Alpha 700, here is a taster of just one improved function, the Dynamic Range Optimisation (DRO) system built into the camera. For social, wedding, sports, music, theatre, news and event photographers DRO Advanced Manual settings are a real magic bullet zapping the bugbears of excess contrast, poor lighting, and inadequate flash penetration.

ON OCTOBER 10th I left the UK London press launch complete with an Alpha 700 review camera. I’ll be covering the many aspects of the Alpha 700 performance in later reviews, but this camera is so good I wanted to get just something out to you right the next day.

SONY, following their entry into the serious DSLR arena with the Alpha system inherited from Minolta, is to become the sponsor of a high-profile World Photography Awards salon and event with a 2008 presentation ceremony in Cannes and support from some of the biggest names in independent fine photography.