Photoclub Alpha

It’s not going to be long before we see the Alpha 900, and some cameras are known to be out there on trial in the hands of Sony staff and pre-release testers. I am not one, so rest assured, this is not a leak! What can you expect from the Alpha 900’s full-frame prism finder?

Well, it looks as if the 14th August UK press conference for exciting digital camera news may not be about the Alpha 900 after all - Sony has just officially announced that some colourful little Cyber-shot models with ISO 3200 capability will be unveiled there, and no mention of the A900. Roll on September 9th!

Here’s Sony’s release on the new Cyber-shots - I apologise for leaving the hyperbolic advertising style adjectives (unusable editorially, and just a waste of words) in place:

The latest release of Adobe Lightroom, v2, handles all Sony Alpha and earlier KM digital camera raw formats including the Alpha 700, 200, 300 and 350. It is also updated, along with the final release of Adobe Camera Raw 4.5, to handle Nikon D700. Because Canon appears to have left their filetype identical to the A400, their new 1000D was recognised immediately by ACR even in 4.5 beta version.

Sony has announced the September introduction of the most powerful flash yet for the Alpha system, which incorporates a brand new body design allowing optimum bounce flash illumination regardless of how you hold the camera.

Following announcements that Sony has developed a backlight technique to enable extremely low noise exposures, we receive this press release which may or may not be related - a Sony CCD astrophotography camera capable of one-hour exposures and programmed sequences. Resolution seems a bit basic though.

Here’s a question which came in to my email just now:

“Could I process a RAW file in Photoshop to achieve a similar effect as if I had used a Polaroid lens filter?
Or would I be better just using the Polaroid filter?”

The answer is that you can never imitate the effect of polarizing light (which changes the way reflective surfaces look, and deepens or lightens the sky blue according to the zone of the sky relative to the sun’s position. But you can use Adobe Camera Raw (CS3 versions) to deepen skies you never thought could be rescued.

The introduction of a £399 (street price, RRP £449) DSLR with 14.2 megapixels – with or without a useful type of Live View – should have been applauded by reviewers. It’s the single most important point about the camera. No other DSLR approaches this image size and resolution at such a low price.

This is the latest press release from Sony UK - filling the streets of Miami with club-style foam for their new digital photography ad campaign:

There’s a lot of controversy right now about whether or not the image structure of the Alpha 700 files at very high ISO - mainly 3200 and 6400 - is as clean as raw processed results from other comparable cameras like the Canon 40D (does not offer ISO 6400), the Olympus E-3 (does not offer ISO 6400) or the Nikon D300. At the heart of this is the way different raw processors handle file conversion, and most specifically, the current performance of Adobe Camera Raw 4.3.1.

Apple’s Aperture 2.0 is a tedious program to test, with all its creation of ‘projects’ and ‘libraries’, ‘albums’, ‘vaults’ and nonstandard GUI, and it isn’t fast in processing files or passing them to Photoshop (which it does in 16-bit form, just another step to reverse before saving as far as I’m concerned). However, it’s handling Alpha 700 raw quite well. And it does things differently, with non-destructive raw editing, stacks of image versions, and so on.

The latest full release - no longer Beta, and accepting previous C1 Pro activation keys for unlimited access but otherwise now on 30-day trial - of Capture One v4 now handles Sony Alpha 700 raw files and transforms high ISO rendering in comparison to the industry standard Adobe Camera Raw.

NOT everyone will want the live view offered by the A300 and A350 - it does turn out to be more or less as we suggested, a secondary optical path adjacent to the eyepiece inside the prism housing. I’ll explain here exactly what the implications are, and why a future model - let’s call it the A500 - offering the 14.2 megapixel sensor without the live view may be worth waiting for.

Sony Corporation today announced the development of a 35mm full size (diagonal:43.3mm) 24.81 effective megapixel, ultra-high speed high image quality CMOS image sensor designed to meet the increasing requirement for rapid image capture and advanced picture quality within digital SLR cameras.

Sony Europe’s Recording Media & Energy (RME) division today announced a new LTO-4 photo contest promotion that offers the chance to win one of three digital cameras from Sony – in return for creative pictures of LTO-4 tape cartridges. The competition can be entered by distributors, resellers and end-customers of Sony’s LTO-4, its highest capacity media.

On January 5th, Photoworld was lucky enough to be able to attend the dress rehearsal and official photo-call for the new Cirque du Soleil production at the Royal Albert Hall in London, and to put the Alpha 700 through its paces for high ISO fast action stage show capture. This article with large reproductions of the images appears in our Photoworld issue due out later in January.

After reading Andrea Nivini’s article in Italian Tutti Fotografi, December 2007, which launches an attack on Adobe’s Camera Raw plug-in and its handling of many camera types - but specifically, the Sony Alpha 700 - I decided to check out whether the December 5th release, ACR 4.3.1, fixed the problems.

Take your passion for photography to the next level with the most advanced digital SLR camera from Sony to date. Until 31 January 2008 you can claim up to £150 cashback on the new A700 DSLR.

This information is from the Sony UK website with some explanatory additions.

The Sony Alpha Unseen Britain Challenge has embarked on its campaign to capture never seen before images of Britain with renowned photographer and climber Mike Robertson. Commissioned by Sony, Mike will tour the country scaling new heights and legendary landmarks to create totally new and exciting photographic images using the new Sony Alpha 700 (α700) Digital SLR camera.

ON OCTOBER 10th I left the UK London press launch complete with an Alpha 700 review camera. I’ll be covering the many aspects of the Alpha 700 performance in later reviews, but this camera is so good I wanted to get just something out to you right the next day.

THE question is being asked, will the Alpha 700 match the rich colour rendering of the Konica Minolta 7D and 5D? These cameras had identical colour profiles, and were in turn very similar to the Dimage A1 and A2. The Sony Alpha 100 proved very different. Here’s my best attempt to explain why.

System
Camera type: Digital SLR with built-in flash and interchangeable lenses
Lens mount: Sony mount; compatible with Minolta A-type bayonet mount
Lens compatibility: All Sony a lenses and Konica Minolta MAXXUM / DYNAX lenses

TOUGH, RESPONSIVE α700 DELIVERS STUNNING NEXT-GENERATION PICTURE QUALITY… FROM SHOOTING TO VIEWING

Sep 6, 2007

• Superb picture quality with newly developed Sony 12.24 effective megapixel Exmorâ„¢ CMOS sensor and brand new high-speed BIONZâ„¢ processor with RAW noise reduction
• Ultra-responsive operation with fast, high-accuracy 11-point autofocus and 5fps continuous shooting
• New ‘Quick Navigation’ function for instant access to camera settings
• Rugged magnesium body with dust/moisture resistant seals
• ‘PhotoTV HD’ Full HD image display on new BRAVIA televisions
• 3-inch 921k dot photo-quality LCD screen and bright, high-magnification viewfinder

TEMPORARY website pages on the afternoon (GMT) of September 5th managed to leak the entire specification sheet and several new PR images of the advanced amateur Alpha model, along with its name - the Alpha 700. You wouldn’t pick a wife or husband on the basis of their on-paper specification, so remember, the only way to partner up with a DSLR and be happy is to try it in your hands first.

FUJIO NISHIDA, President of Sony Europe, speaking at the Berlin IFA consumer electronics and technology show on August 30th, mentioned the Alpha system alongside Cyber-shot digital still cameras and Handycam digital video as part of Sony’s plan to introduce HD (High Definition Television) formats throughout. He held up the new ‘smile shoot’ Cyber-shot T200 with its ability to output playback of images in 16:9 format directly to Sony Bravia LCD TVs.

Weybridge, 22nd August 2007 - For sports, for travel or simply for having fun with friends and family – the Cyber-shot H3 from Sony packs big-camera features into its ultra-compact body at a price that’s irresistible (reads Sony press release).

Weybridge, 22nd August 2007 - The stylish, slimline Cyber-shot T Series from Sony gains two feature-packed new models that make it easier than ever to grab great pictures (reads a press release issued by Sony UK).

THE PRESS and trade announcement made below on August 20th 2007 does little to confirm on deny rumours about the forthcoming AA and Flagship DSLRs. Why? You need to study the image, and study the dimension data, and fully understand what they are talking about, before the implications are clear.

9 July, 2007 - As take up of High Definition (HD) gains momentum in Europe, Sony is to launch a major Pan-European marketing campaign to demonstrate the breadth and depth of the company’s HD proposition and to educate consumers about the intricacies of HD.

IN 1998 Minolta published, for their 70th anniversary, a large poster featuring all the landmark cameras from their own museum and employee collections. Many of the cameras shown - all fairly small on the poster - were well used and worn examples. The original image-files for the poster, which we have archived, are of poor quality. They are Japanese inkset CMYK sharpened for pre-press, with very dark gamma. This page re-creates all the information from the original poster, complete with the photographs.

THE appearance of press-release resolution (14Mb) images of the new Alpha - un-named but thought to be the Alpha 200 or 300 because of the product code earlier assigned to shots of prototypes at PMA - combines with reports on various forums from European Sony executives visiting Japan to suggest that the launch announcement for the new model and a range of full-frame lenses is imminent.