Photoclub Alpha

TODAY Sony’s Alpha 900 was unveiled to European journalists at a press conference held in the Caledonian Hilton Hotel, in the very heart of historic Edinburgh shadowed by the Castle and looking out over the west end of Princes Street gardens. The price for the body only will be £2,100 inc VAT from Sony Style Europe and the camera will be delivered in October - SonyStyle begin taking orders on September 10th.

Sony chose the anniversary of the Battle of Flodden Field (September 9th, 1513) for the launch conference and the anniversary of the last battle fought between England and Scotland as two nations (Pinkie Cleugh, near Edinburgh, September 10th 1547) for their field trip… the English press were made most welcome!

Duncan McEwan, Scottish regional organiser for the Photoworld Club and a regular contributor to the magazine, played a key role in the launch as one of the European beta testers who has been using the camera over the summer period.

Duncan has used the A900 with the 24-70mm and 70-200mm SSM only, and tells me that his main interest was to see whether it did what he wanted - not to compare it with the A100, A700 or any other camera!

Canon has today officially announced the 15.5 megapixel APS-C EOS 50D. This is a 1.6X factor sensor, packing a density well in excess of the Alpha 350 - if Sony was to make an Alpha with the same pixel density it would be 17.5 megapixels, and a full framer would be 38.5 megapixels.

Well, it looks as if the 14th August UK press conference for exciting digital camera news may not be about the Alpha 900 after all - Sony has just officially announced that some colourful little Cyber-shot models with ISO 3200 capability will be unveiled there, and no mention of the A900. Roll on September 9th!

Here’s Sony’s release on the new Cyber-shots - I apologise for leaving the hyperbolic advertising style adjectives (unusable editorially, and just a waste of words) in place:

Sony has announced the September introduction of the most powerful flash yet for the Alpha system, the Sony HVL-F58AM which incorporates a brand new body design allowing optimum bounce flash illumination regardless of how you hold the camera.

The introduction of a £399 (street price, RRP £449) DSLR with 14.2 megapixels – with or without a useful type of Live View – should have been applauded by reviewers. It’s the single most important point about the camera. No other DSLR approaches this image size and resolution at such a low price.

Now that there are five Sony Alpha DSLR bodies in circulation, with many owners of the original 2006 Alpha 100 considering a replacement, the differences between this ur-Alpha and the 2007-8 generation of Alpha 700, 200, 300 and 350 need examining.

The first SONY World Photography Awards were presented in the late April sunshine of Cannes, to what must have been an exclusive gala dinner audience - at €250 a head, our ‘man on the spot’ Thomas Goseberg decided against the opportunity to take his wife out for a quiet meal…

Kenro has announced the release of a series of new hard plastic LCD panel protectors from Marumi - including one for the Sony Alpha 100. The price is very reasonable at only £6.99 retail.

The Sony DSLR A200 is now on sale, following the end of Alpha 100 production. Although it is without any doubt the Alpha 100 replacement mentioned by Sony executives in October 2007, when they first revealed that the 100 was no longer being made, it is not an exact equivalent and represents a mixture of upgraded performance and simplified specification. Because it has gone in two directions at the same time, the A200 poses a problem for A100 owners.

The prototype ‘Flagship’ Alpha DSLR, with its 24 megapixel sensor, may offer live view - almost certainly off the sensor. Sony prototype (it is still officially in that state) product photographs reveal what looks like an extra button or sliding switch - and at least one rumour states that this is definitely for live view.

In mid 2007, rumours of a 14.8 megapixel Sony sensor came from the usual Far Eastern ‘inside’ sources. As a full-frame Alpha model (the so-called 900) had been previewed at PMA 2007, it was possible this megapixel count related to full frame, or near-full frame. It now looks as if it may have been a leak of development for currently rumoured 14.2 megapixel (active) Alpha 350, which is an APS-C sensor camera.

Sony Europe’s Recording Media & Energy (RME) division today announced a new LTO-4 photo contest promotion that offers the chance to win one of three digital cameras from Sony – in return for creative pictures of LTO-4 tape cartridges. The competition can be entered by distributors, resellers and end-customers of Sony’s LTO-4, its highest capacity media.

Sony say that the Alpha 100 has a 230,000 pixel rear screen and the Alpha 700 has 920,000 pixels. What they don’t make entirely clear is how many individual R, G or B pixels are used to create each ‘pixel’ of the image (complete RGB). In fact the 920,000 pixel screen is VGA - 640 x 480 - in display resolution, which is 307,000 pixels not 920,000. What is going on? We took some macro images to show you.

AT THE Consumer Electronics Show, Las Vegas, Sony has announced introduction of the new Alpha DSLR-A200 camera which has been the subject of some strange speculation but was known beforehand to be a replacement for the Alpha 100. This is the first time a DSLR has been launched to the world at this show, and Sony’s decision to do so sends a major signal out as to where they see themselves and the Alpha system in the marketplace. It is highly competitive in price and we have just ordered our body for £369 including VAT (£314 + VAT) plus £13 express shipping from www.sonystyle.co.uk. This is exactly the same price as we paid for our last Alpha 100 in summer 2006.

SINCE September 2007 I have had for test the Canon EOS 40D, Sony Alpha 700, Nikon D300, Olympus E-3 and Nikon D3 in that order. The reports have been published in the British Journal of Photography, and later on in Master Photo Digital and f2 magazines (some are yet to appear, in February, in these titles). My own system is Sony Alpha but I have to be as objective as possible when field testing all makes. I also have to seek out the unique selling points, the reasons for owning any given model, rather than just compare them on a tick-chart feature basis.

With the Alpha 200 about to appear, I guess it’s time to sum up what I think about the Sony Alpha 700 and how it compares to the competition.

It’s the same on every web forum - if you post a digital picture which would be acceptable to a photo library or professional buyer, half a dozen grumpy one-liners will come out saying ‘That don’t look sharp to me’ or ‘there must be something wrong with your XXX’ (fill in D300, A700, E-3, D3, 40D as required). Then someone posts a hugely messed up image and people say ‘Wow! What sharpness!’…

THE question is being asked, will the Alpha 700 match the rich colour rendering of the Konica Minolta 7D and 5D? These cameras had identical colour profiles, and were in turn very similar to the Dimage A1 and A2. The Sony Alpha 100 proved very different. Here’s my best attempt to explain why.

I know that many of you expect a full detailed report about new Alpha 700 (writes Damir Tiljak). Unfortunately we had limited time to spent with new camera, which left us with just a few impressions. Good news is that most of impressions are positive. Although Sony rates this camera as their ‘advanced amateur’ model, I am sure it will be suitable for semi-professional or even professional use in fields like wedding photography.

System
Camera type: Digital SLR with built-in flash and interchangeable lenses
Lens mount: Sony mount; compatible with Minolta A-type bayonet mount
Lens compatibility: All Sony a lenses and Konica Minolta MAXXUM / DYNAX lenses

TOUGH, RESPONSIVE Alpha 700 DELIVERS STUNNING NEXT-GENERATION PICTURE QUALITY - FROM SHOOTING TO VIEWING

Sep 6, 2007

• Superb picture quality with newly developed Sony 12.24 effective megapixel Exmor CMOS sensor and brand new high-speed BIONZ processor with RAW noise reduction
• Ultra-responsive operation with fast, high-accuracy 11-point autofocus and 5fps continuous shooting
• New Quick Navigation function for instant access to camera settings
• Rugged magnesium body with dust/moisture resistant seals
• PhotoTV HD Full HD image display on new BRAVIA televisions
• 3-inch 921k dot photo-quality LCD screen and bright, high-magnification viewfinder

PRODUCT shots of the Sony Alpha 700 have been released, and are shown here to our standard web page size of 600 pixels or smaller.

TEMPORARY website pages on the afternoon (GMT) of September 5th managed to leak the entire specification sheet and several new PR images of the advanced amateur Alpha model, along with its name - the Alpha 700. You wouldn’t pick a wife or husband on the basis of their on-paper specification, so remember, the only way to partner up with a DSLR and be happy is to try it in your hands first.

FUJIO NISHIDA, President of Sony Europe, speaking at the Berlin IFA consumer electronics and technology show on August 30th, mentioned the Alpha system alongside Cyber-shot digital still cameras and Handycam digital video as part of Sony’s plan to introduce HD (High Definition Television) formats throughout. He held up the new ‘smile shoot’ Cyber-shot T200 with its ability to output playback of images in 16:9 format directly to Sony Bravia LCD TVs.

BRANCHES of Currys, the large UK electronic box-shifter, have been displaying notices saying ‘Discontinued’ under their remaining Alpha 100 kits. This needed some explanation, so we contacted Sony UK to ask whether the camera was genuinely discontinued.

Weybridge, 22nd August 2007 - The stylish, slimline Cyber-shot T Series from Sony gains two feature-packed new models that make it easier than ever to grab great pictures (reads a press release issued by Sony UK).

Berlin, 9th August 2007 - As a result of Sony’s commitment to energy efficiency, Sony reduced power consumption within 90% of its product categories during the FY06. With energy efficiency as one of its core commitments towards the creation of a sustainable society, Sony is continuously striving to make products that use less energy in homes and offices.

I SELL digital images through Alamy, the on-line photo library. When an original piece of art is out of copyright, and displayed in public or by an owner permitting photography, the ability to get a good quality reproduction copy on the spot without lights, tripod or flash is valuable. Some 8 per cent of my overall Alamy images sales over the past four years have been of signs, notices and labels - disproportionately high, compared to the actual number of such shots. As someone has commented, editors like pictures which tell their own story, and sometimes have words in the pictures does just that.

IN 1998 Minolta published, for their 70th anniversary, a large poster featuring all the landmark cameras from their own museum and employee collections. Many of the cameras shown - all fairly small on the poster - were well used and worn examples. The original image-files for the poster, which we have archived, are of poor quality. They are Japanese inkset CMYK sharpened for pre-press, with very dark gamma. This page re-creates all the information from the original poster, complete with the photographs.

IT IS not a good idea to have flash cables trailing around an aquarium, and the typical home setup will not be suitable for available light shooting