Photoclub Alpha

SONY has shown itself to be lagging behind the competition as we reach the third bend on the second lap of the development of HD-video capable DSLRs. At PMA 2010, nothing ‘real’ was shown and the closest they came to further launches in the Alpha range was an advanced pre-production prototype of a 24mm f/2 Carl Zeiss T* ZA SSM.

But Sony may prove yet to be the tortoise – or perhaps to be Brer Rabbit. They could make the finishing line, the goal of a truly useful video DSLR, before Nikon/Canon/Pentax/OlySamPanny get there.

The press release from Sony this morning (Tuesday, January 5th) confirms the proliferation of entry-level bodies in the Sony Alpha DSLR range, and the continued emphasis on smaller cameras to suit upgraders from consumer digital cameras. While this leaves Sony in danger of being seeing as a Jack of one trade and master of none, and will not satisfy those waiting for an Alpha 700 replacement, it will no doubt increase market share and allow Sony time to create something worth investing in for later release.

December 2, 2009 – DxO Labs is pleased to announce the immediate availability of DxO Optics Pro v5.3.6 for Mac bringing full compatibility with Apple’s latest operating system Mac OS 10.6 Snow Leopard, and adding RAW support for 15 new cameras:

Canon EOS 7D and PowerShot G11;
Nikon D300s and D3000;
Olympus E3 (Elite edition only), E-30, E-410, E-420, E-450, E-510, E-520 and E-620;
Sony A230, A330 and A380.
This new version for Mac also offers support for 255 new DxO Optics Modules, covering 46 cameras.

Availability and holiday season price

DxO Optics Pro v5.3.6 for Mac, both Standard and Elite editions, are immediately available from both DxO Labs’ e-store and selected resellers at an exceptional 30% discount until December 31, 2009:
Standard edition: £ 69 instead of £ 99 (or a savings of £ 30)
Elite edition: £ 139 instead of £ 199 (or a savings of £ 60)
DxO Optics Pro 6 for Mac is scheduled for release during the first quarter of 2010 and will be available as a free upgrade to customers who purchased version 5 after June 1, 2009.

www.dxo.com

My review of the Sony Alpha 550 was supposed to appear at the end of November, allowing one week abroad in good weather with plenty of subject-matter, in Tenerife. Sadly that trip had to be cancelled, and the Nikon D3S arrived for review on the day we were meant to have travelled. So, with far too much work to do on the D3S, I’m “going to press” here with my initial thoughts based on a fairly short time using the Alpha 550. There are 11 pages in this review, please use the Next Page navigation at the end of each page to continue reading.

PLEASE NOTE: this website uses a rating system where readers can rate the posts, like this review. This rating is NOT my ‘rating the camera’! I have read elsewhere that I ‘gave the camera 4.83 out of 5′ – that was the rating readers gave my review… sorry, this is very confusing, I had not realised how easily it could be confused. We have had the post-rating system for a long time and it’s a standard feature on many Wordpress based sites. I do not want to remove it (along with the ratings) so please accept this apology for incorporating a dangerously confusing ’star rating’ here.

I don’t have an Alpha 500 or 550 here yet, even though Photoclubalpha has been second in the Google search results for ‘Sony Alpha 550′ for some time and remains so as I write (the New York Times is first). That’s not bad for a Wordpress blog website which does NOT employ the services of the dozen or so ’search engine optimisation’ experts who contact us each week! Hopefully we’ll have a review camera very soon, preferably the 550.

In the meantime, a few samples have been posted on various sites which show the raw conversion engine of the camera/s (not necessarily the JPEG compression stage, as always seems to be assumed) has been radically revised. Sony call this ‘enhanced BIONZ’ and I think there’s a clue to how it has been enhanced in the relationship of Sony Europe and DxO Labs, the French company which specialises in in-camera process analysis and development.

Sony has announced the Alpha 850 today, without a press conference, but via email to editors. The press release follows, confirming pretty much everything we have already been able to reveal about the 850. One exception – it does have dual BIONZ processor, not single, just a slower image throughput perhaps due to clock speed, buffer, processing firmware changes. We must hope that the slower capture rate is accompanied by superior image quality, as that is a real possibility. I have marked in bold any phrases which I think might indicate something new. Apparently the body-only deal is to appear one month before the kit.

My Sony Alpha 380 was supposed to arrive before July 13th according to SimplyElectronics.net – via Amazon – claiming UK despatch of 2-10 days delivery after debiting my card on July 6th from a July 3rd order. Well, it didn’t arrive by July 21st, and after some email exchanges I have apparently obtained a refund for the charge they made for an item they did not have (though this was still showing as ‘processing’ in August). Warehouseexpress.com had got the A380 plus 18-55mm kits  by that time, for £10 less, and delivered in 24 hours. Update August 9th: under a month later, the warehouseexpress kit price has fallen by 10% (£50) to £548 inc VAT.

The new Alpha 230, 330 and 380 models are radical ergonomic redesigns of the existing 200, 300 and 350 series. There is a 15% reduction in size (volumetric) and weight, an update to the styling, and a completely revised user interface with graphic representation of setting adjustments – with a built-in ‘handbook’ to accompany the modes and options. They also have mini-HDMI image output, compatible with Bravia TVs and with interactive software inside the camera to allow the Bravia’s own remote control to change, orient and zoom into images (Bravia Sync). Twin card storage is MS ProHG Duo/SD and only one card is usable at a time, with a hardware switch to change slots. A smaller battery type (shared with the HX1 Cyber Shot) is used. A new self-timer drive mode grabs a quick burst of 3 or 5 frames, cutting the chances of spoiled portraits and groups shots when someone blinks at the wrong moment.

The new flashgun HVL-F20AM operates as a wireless flash controller for the full-frame α900. “While Sony’s flagship DSLR does not have its own integrated flash, the HVL-F20AM can be used as an inexpensive trigger for wireless remote flash heads” according to Sony UK.

OBERKOCHEN/Germany, 15.04.2009.

Carl Zeiss today announced that its Camera Lens Division will extend their successful collaboration with Sony Corporation for a further 5 years. Taking full advantages of their competence both companies agreed to cooperate even closer in developing and commercializing new imaging devices in the future.

There is no need to dismantle the mount of the original series Sigma AF TELE 400mm f/5.6 lens, to bring non-functional versions (old chip) up to speed with later film and current digital SLRs. The whole process takes under five minutes, and requires two tools – a small Philips screwdriver, and a precision end cutter.

DxO Labs today has announced the availability of DxO Optics Pro v5.3, a new release which includes support for the Sony cRAW format missing from previous versions. They also say that new RAW conversion technology “turns the promises of very high ISO (up to 25,600) into reality”.

If you are on the verge of making a decision, I’m here to help your think clearly – even if it means breaking some cherished behaviour patterns. I am going to help you think of the Alpha 900 not as a logical progression from the 700, but as a different camera system entirely.

Duncan McEwan spoke, in his usual very steady and friendly manner, about his experience of using the Alpha 900. He showed a selection of images taken – remarkably – over a period of just 10 days preceding the event, using a 24-70mm CZ and his own 70-200mm Minolta SSM. Here is his own ’script’ for the presentation, with a small selection of the images.

Part 3 of the conference presentations, transcribed from a recording by Shirley Kilpatrick. This section deals with the revolutionary new adjustable focusing screen and viewfinder which enables error-free 100 per cent viewing, and the reasons Sony chose to make a 24.6 megapixel full frame sensor. To start reading with the first Part, go to Part 1.