Photoclub Alpha

The new Alpha 230, 330 and 380 models are radical ergonomic redesigns of the existing 200, 300 and 350 series. There is a 15% reduction in size (volumetric) and weight, an update to the styling, and a completely revised user interface with graphic representation of setting adjustments – with a built-in ‘handbook’ to accompany the modes and options. They also have mini-HDMI image output, compatible with Bravia TVs and with interactive software inside the camera to allow the Bravia’s own remote control to change, orient and zoom into images (Bravia Sync). Twin card storage is MS ProHG Duo/SD and only one card is usable at a time, with a hardware switch to change slots. A smaller battery type (shared with the HX1 Cyber Shot) is used. A new self-timer drive mode grabs a quick burst of 3 or 5 frames, cutting the chances of spoiled portraits and groups shots when someone blinks at the wrong moment.

The new flashgun HVL-F20AM operates as a wireless flash controller for the full-frame α900. “While Sony’s flagship DSLR does not have its own integrated flash, the HVL-F20AM can be used as an inexpensive trigger for wireless remote flash heads” according to Sony UK.

OBERKOCHEN/Germany, 15.04.2009.

Carl Zeiss today announced that its Camera Lens Division will extend their successful collaboration with Sony Corporation for a further 5 years. Taking full advantages of their competence both companies agreed to cooperate even closer in developing and commercializing new imaging devices in the future.

There is no need to dismantle the mount of the original series Sigma AF TELE 400mm f/5.6 lens, to bring non-functional versions (old chip) up to speed with later film and current digital SLRs. The whole process takes under five minutes, and requires two tools – a small Philips screwdriver, and a precision end cutter.

DxO Labs today has announced the availability of DxO Optics Pro v5.3, a new release which includes support for the Sony cRAW format missing from previous versions. They also say that new RAW conversion technology “turns the promises of very high ISO (up to 25,600) into reality”.

If you are on the verge of making a decision, I’m here to help your think clearly – even if it means breaking some cherished behaviour patterns. I am going to help you think of the Alpha 900 not as a logical progression from the 700, but as a different camera system entirely.

Duncan McEwan spoke, in his usual very steady and friendly manner, about his experience of using the Alpha 900. He showed a selection of images taken – remarkably – over a period of just 10 days preceding the event, using a 24-70mm CZ and his own 70-200mm Minolta SSM. Here is his own ‘script’ for the presentation, with a small selection of the images.

Part 3 of the conference presentations, transcribed from a recording by Shirley Kilpatrick. This section deals with the revolutionary new adjustable focusing screen and viewfinder which enables error-free 100 per cent viewing, and the reasons Sony chose to make a 24.6 megapixel full frame sensor. To start reading with the first Part, go to Part 1.

This article was originally published in Photoworld magazine April 2008. It discusses the reasons for choosing between the 18-70mm, 16-105mm, 16-80mm, 18-200mm and 18-250mm kit lens choices for the Sony Alpha DSLR system and has been updated as necessary from the original text.

The launch of the Alpha 350, with its small 0.74X viewfinder, makes a proper eyepiece magnifier attachment an essential addition to the Sony accessory range. Olympus, Nikon and Pentax all have such magnifiers, which permit a full view of the screen for most wearers and make all the difference to the manual focusing and general comfort in composing shots. We tested two devices, one of them the highly affordable Seagull 1x-2.5x right angle finder, and the other Olympus’s ME-1 1.2X ocular magnifier.