Photoclub Alpha

EDINBURGH PHOTOWORLD DAY

A Photoworld Day has been arranged for Sunday 22nd March in the premises of the Edinburgh Photographic Society at 68 Great King Street, Edinburgh. Athough primarily aimed at subscribers to Photoworld, former Minolta Club members and users of Sony digital cameras, the meeting is open to others interested in photography.

SONY’s stand was a real brightener for Focus. Gone were the black and orange colours I criticised at photokina, which for two successive years created a black hole compared to Canon’s oasis of light. Instead, huge white silks extended to the roof with bright spots and floods creating an inviting zone of pure light. White and orange rules!

SONY has a stand at Focus on Imaging in the UK after an absence of three years for the Alpha brand from this major annual photo fair, said to the be largest national show in Europe with the exception of photokina. On Stand L28 – right next to the Canon exhibit – the UK’s technical sales executive Paul Genge has lined up a nonstop programme of speakers and demonstrations.

For any large circulation magazine to create a page section which folds out to view a A2 size is too expensive to consider – but Photoworld, subscribed to by enthusiasts and printed in a short run of only 1,600 copies, goes out on November 5th with a foldout sample image.

If you are on the verge of making a decision, I’m here to help your think clearly – even if it means breaking some cherished behaviour patterns. I am going to help you think of the Alpha 900 not as a logical progression from the 700, but as a different camera system entirely.

Duncan McEwan spoke, in his usual very steady and friendly manner, about his experience of using the Alpha 900. He showed a selection of images taken – remarkably – over a period of just 10 days preceding the event, using a 24-70mm CZ and his own 70-200mm Minolta SSM. Here is his own ‘script’ for the presentation, with a small selection of the images.

TODAY Sony’s Alpha 900 was unveiled to European journalists at a press conference held in the Caledonian Hilton Hotel, in the very heart of historic Edinburgh shadowed by the Castle and looking out over the west end of Princes Street gardens. The price for the body only will be £2,100 inc VAT from Sony Style Europe and the camera will be delivered in October – SonyStyle begin taking orders on September 10th.

Sony chose the anniversary of the Battle of Flodden Field (September 9th, 1513) for the launch conference and the anniversary of the last battle fought between England and Scotland as two nations (Pinkie Cleugh, near Edinburgh, September 10th 1547) for their field trip… the English press were made most welcome!

Duncan McEwan, Scottish regional organiser for the Photoworld Club and a regular contributor to the magazine, played a key role in the launch as one of the European beta testers who has been using the camera over the summer period.

Duncan has used the A900 with the 24-70mm and 70-200mm SSM only, and tells me that his main interest was to see whether it did what he wanted – not to compare it with the A100, A700 or any other camera!

At the end of September 2006, I set off for a quick visit to photokina in Cologne, having parted company with Icon’s am-pro magazine ƒ2 and not really needing to report on the whole show in detail. Here’s the report I wrote then, with photos, and some thoughts for the 2008 show.

There seems to be a lot of speculation about the Alpha 900 or Pro, and uncertainty about the timing of introduction. The August 14th date is not the 900, it’s two Cybershot models. The Alpha 900 will, as far as we are aware, be shown to the press on September 9th/10th worldwide.

This article was originally published in Photoworld magazine April 2008. It discusses the reasons for choosing between the 18-70mm, 16-105mm, 16-80mm, 18-200mm and 18-250mm kit lens choices for the Sony Alpha DSLR system and has been updated as necessary from the original text.