Photoclub Alpha

Sony Corporation today announced the development of a highly efficient wireless power transfer system that eliminates the use of power cables from electronic products such as television sets. Using this system, up to 60 Watts of electrical energy can be transferred over a distance of 50cm (at an efficiency of approximately 80%, approximately 60% including rectifier).

Sony Corporation today announced the development of a single lens 3D camera technology capable of recording natural and smooth 3D images of even fast-moving subject matter such as sports, at 240fps (frames per second).  This technology combines a newly developed optical system for single lens 3D camera which captures the left and right images simultaneously, together with existing high frame rate (HFR) recording technology to realize 240fps 3D filming.  Sony will demonstrate a prototype model incorporating this technology at “CEATEC JAPAN 2009”, to be held at Makuhari Messe convention center in Chiba city, Japan, from October 6th.

I don’t have an Alpha 500 or 550 here yet, even though Photoclubalpha has been second in the Google search results for ‘Sony Alpha 550′ for some time and remains so as I write (the New York Times is first). That’s not bad for a Wordpress blog website which does NOT employ the services of the dozen or so ‘search engine optimisation’ experts who contact us each week! Hopefully we’ll have a review camera very soon, preferably the 550.

In the meantime, a few samples have been posted on various sites which show the raw conversion engine of the camera/s (not necessarily the JPEG compression stage, as always seems to be assumed) has been radically revised. Sony call this ‘enhanced BIONZ’ and I think there’s a clue to how it has been enhanced in the relationship of Sony Europe and DxO Labs, the French company which specialises in in-camera process analysis and development.

Sony has announced the Alpha 500 and 550 today with an official release to all press. No press conference was held for the UK press and any advance information received has been given indivudally to journalists. There is a press event tonight in London but this is VERY specifically stated to be for trying out the new Cyber-Shot models at twilight. The official release follows.

My Sony Alpha 380 was supposed to arrive before July 13th according to SimplyElectronics.net – via Amazon – claiming UK despatch of 2-10 days delivery after debiting my card on July 6th from a July 3rd order. Well, it didn’t arrive by July 21st, and after some email exchanges I have apparently obtained a refund for the charge they made for an item they did not have (though this was still showing as ‘processing’ in August). Warehouseexpress.com had got the A380 plus 18-55mm kits  by that time, for £10 less, and delivered in 24 hours. Update August 9th: under a month later, the warehouseexpress kit price has fallen by 10% (£50) to £548 inc VAT.

A long-demanded 1.15X eyepiece magnifier – compatible with all APS-C format Sony Alpha DSLRs – is just one of a rollout of new minor accessories for the system. The Magnifying Eyepiece FDA-ME1AM is designed to fit the A700, A380, A330, A230, A350, A300 and A200 and should also be fully compatible with A100, Konica Minolta 7D and 5D.

Sony’s September launch for 2009 looks set to include three new models – the Alpha 500, 550 and 850. The model numbers are confirmed by the usual backdoor leak, appearing in the registration database for SonyStyle USA in this case (Canada has been a past culprit, updating databases associated with their site before the product is officially released). However, only a few people know what these cameras will be, and they are limited by non-disclosure contracts.

It’s the very last word in HD picture quality, smart shooting features and stunning looks. The new flagship of Sony’s HD camcorder line-up, the Handycam® HDR-CX520VE/505VE is packed with latest innovations to help you capture better-looking video and still images, whatever you’re doing. Press release from Sony, July 7th 2009.

Sony has come up with a zany idea to overcome problems in their reputation for high ISO and low light capability – showcase cameras, including the Alpha range with its legendary high ISO noise reduction, by shooting an essentially unphotogenic subject in almost non-existent light. But they are picking exceptional locations to do so. Sony Europe is currently obsessed by football, which for two decades Canon has claimed as its own territory.

LONDON UK, June 22, 2009 – Eastman Kodak Company announced today that it will retire KODACHROME colour film this year, concluding its 74-year run as a photography icon.

Sales of KODACHROME Film, which became the world’s first commercially successful colour film in 1935, have declined dramatically in recent years as photographers turned to other, newer KODAK films or to the digital imaging technologies that Kodak pioneered. Today, KODACHROME Film represents just a fraction of one percent of Kodak’s total sales of still-picture films.