Photoclub Alpha

Sony has announced the Alpha 500 and 550 today with an official release to all press. No press conference was held for the UK press and any advance information received has been given indivudally to journalists. There is a press event tonight in London but this is VERY specifically stated to be for trying out the new Cyber-Shot models at twilight. The official release follows.

ALL the current DSLRs made – whether by Canon, Nikon or even Sony with the A700 and A900 – state their maximum fps continuous shooting speed as being with NO autofocus, and NO exposure metering changes. There’s a lot of talk on forums about the 7fps of the new Alpha 550 – 14.3 megapixel CMOS APS-C with a good high ISO capacity – being in some way crippled because it has been made clear by Sony that this speed applies to a ‘lockdown’ of focus and exposure with the first frame. This is not surprising as it’s a quiet, mirror-up mode using the off-sensor live view to maintain contact.

ACCORDING to specifications revealed on a German site, the new Sony Alpha 500 will have a 12.3 megapixel CMOS sensor capable of providing Live View to the rear 3 inch medium resolution screen – with Manual Focusing at 14X magnification. The in-prism based Quick AF Live View is retained, giving a choice between two entirely different systems of Live View, Sony’s innovative and easy solution scanning the focus screen, and a critically accurate alternative for tripod work. The camera may sell for just €50 more than the Alpha 380 – or break the £500 body only barrier in the UK right from the start.

Tamron’s 18-250mm lens – later adopted by Sony – was so good that it really takes some effort to beat it. Sigma has put that effort in, but the cost is a very much larger and heavier lens. If all you got was some better performance, it might not be all that exciting. But you get potentially superior anti-shake through its built-in OS, and faster focusing with HSM, the Sigma equivalent of SSM.

SONY puts two 10.2 megapixel consumer digicams on the market in September 2009 using the back-illuminated Exmor R sensor. This CMOS sensor architecture takes the ‘sandwich’ which forms the light-sensitive pixel wells, and reverses it so that the side previously used for connections now faces the image-forming light. This change allows more light to be captured, resulting in improved high ISO performance. So far, the Exmor R technology has only been used in video cameras and this is the first appearance of it in still cameras. The cameras can shoot at 10 frames per second.

My Sony Alpha 380 was supposed to arrive before July 13th according to SimplyElectronics.net – via Amazon – claiming UK despatch of 2-10 days delivery after debiting my card on July 6th from a July 3rd order. Well, it didn’t arrive by July 21st, and after some email exchanges I have apparently obtained a refund for the charge they made for an item they did not have (though this was still showing as ‘processing’ in August). Warehouseexpress.com had got the A380 plus 18-55mm kits  by that time, for £10 less, and delivered in 24 hours. Update August 9th: under a month later, the warehouseexpress kit price has fallen by 10% (£50) to £548 inc VAT.

Sony’s new Alpha 850 will be identical to the Alpha 900 in size, handling and external design – including the omission of onboard flash. The camera, expected to be launched before September, uses the same 24.6 megapixel CMOS sensor as the Alpha 900 but has – it is rumoured – only a single BIONZ processor, and a very slightly modified viewfinder. It is shipped without the Remote Commander (this becomes an optional extra) indicating that minimum retail price is Sony’s aim.

This is a screen grab from Fotobrenner.de in Germany who have the body only offered for €1999.00 and the kit with SAM 28-75mm f/2.8 new lens for €2699.00. As listed that makes the body about 10% more expensive than the current street price of the Alpha 900 – indicating either that the A850 prices are RRP and will rapidly fall, or that the A900 is about to get a price hike. They offer the A900 for €2499.00 and that would – pro rata – make the UK street price for the A850 about £1599. Please note: though the 28-75mm picture is authentic, the body shown has the AF switch set to C – just like the Sony shots of the A900 issued to dealers. Maybe they would do this for all packshots for some reason, maybe it was chance – more likely. It would be unlikely to happen again for the 850 shot so I reckon this is shopped.

Sony’s September launch for 2009 looks set to include three new models – the Alpha 500, 550 and 850. The model numbers are confirmed by the usual backdoor leak, appearing in the registration database for SonyStyle USA in this case (Canada has been a past culprit, updating databases associated with their site before the product is officially released). However, only a few people know what these cameras will be, and they are limited by non-disclosure contracts.

SIGMA redesigned their 70-200mm not long ago to change the EX version to DG, introducing new coatings which greatly improved microcontrast and eliminated digital camera sensor reflections. In 2008, this was further upgraded to the Macro II model with HSM sonic motor focusing, a new optical design capable of focusing down to 1 metre distance. In 2009 this became available, along with matched HSM-compatible 2X and 1.4X converters, for the Sony Alpha mount.

It’s the very last word in HD picture quality, smart shooting features and stunning looks. The new flagship of Sony’s HD camcorder line-up, the Handycam® HDR-CX520VE/505VE is packed with latest innovations to help you capture better-looking video and still images, whatever you’re doing. Press release from Sony, July 7th 2009.