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Four new Alphas – and two ‘translucent’

It’s a funny word to use, because the mirrors involved are transparent and not translucent (which implies passing light but not in an image-forming manner). Translucent means semi-opaque, letting light through in the way that an opal perspex sheet or Kodatrace foil does. Transparent means something you can see through.

But now, thanks to the wonder of changing language, translucent is also going to have to mean transparent, or semi-transparent. Pellicle, semi-silvered, whatever term you wish to use.

Unfortunately, for this writer the misuse of the word translucent stands as one of the biggest schoolboy howlers ever imposed on the entire world by the ignorance of a corporation. It’s such a glaring error I can hardly bring myself to use the term – others, like Dave Etchells, have happily assimilated the new meaning into their technical lexicon. And as the video above shows, they’ve made it into a trademark, a permanent part of the future of this technology.

Wiki, and pretty well every dictionary ever published, disagree with Sony’s imaginative use of a word from which they have now removed its exact meaning:

Wikipedia: “Transparent materials are clear, while translucent ones cannot be seen through clearly.”

Merriam-Webster:

trans·lu·cent/transˈlo͞osnt/

Adjective: (of a substance) Allowing light, but not detailed images, to pass through; semitransparent.

(the semi bit of semitransparent cited here seems to mean semi-detailed, vaguely delineated – not slightly darker; otherwise the primary definition of the word is diluted).

There has been some heated argument on dPreview forums about this post of mine (my view is shared by many). No-one has made the point that words evolve to have useful exact meanings. Transparent and translucent are words which may once have shared a common poetic meaning in 18th century descriptive writing, but whose meanings were refined with the progress of science and technology. This process in the course of over 200 years resulted in a useful distinction between the meanings of transparent and translucent. Sony’s commercial misuse of the word Translucent is damaging to the English language and to the scientific and technical lexicon; it predisposes future confusion about the meaning of the words.

It is also a fait accompli; there is no turning back, since Sony’s corporate stance is much like that of Mrs Thatcher; no u-turns and never admit to be being wrong. They have also no doubt invested hundreds of thousands of dollars in the consultancy involved, and the registration of the term as a trademark, the creation of branding artwork.

They could have branded the mirror TransLumina® or, more usefully, just called it a transflecting mirror – transmitting-reflecting. That term is already used to describe the sort of mirrors used in ‘Big Brother’ with cameras behind them.


As to whether it’s a true pellicle mirror (a thin stretched film of vacuum coated Mylar or a similar polymer) no-one seems to be clear. It moves out of the way to allow sensor cleaning but could be relatively fragile. It certainly does not need to move to allow 10fps (Alpha 55) or 7fps (Alpha 33) continuous shooting. Sensor dust is often created within the camera by wear and tear on the shutter mechanism, so access for cleaning is essential and the mirror can not be designed to seal the sensor chamber. The Alpha models still have a shutter, that’s the next thing we shall see eliminated. That old rumour of the 15fps silent shooting Alpha DSLR seems to be more than a rumour; we are almost there.

For many users, the critical advantage of all four new Sony models will be HD Video with sensor-based in body image stabilisation. This will enable all kinds of lenses from macro to ultrawide or soft focus, manual adaptations and Minolta AF legacy glass to be used for video with confidence.

Welcome back the circular polariser, unlike mirrorless ILC cameras these new models will not allow the use of linear polarisers without AF efficiency reductions, but exposure should be unaffected as the sensor itself provides the metering with 1200 zones.

This will be one of the tests reviewers need to carry out on the new pellicle mirror Sony Alpha 33 and 55 models – to confront them with not only polarising filters, but conditions in which light is naturally polarised. How will they render sky gradations or reflections off water?

Two further Alpha models are being released, which are essentially updates for the 500/550 – the Alpha 580 which will hit the shops before the winter buying season, adding 16.2 megapixels and a 15-zone AF module, HD 1080p video and (non-video) Contrast Detect AF with all Alpha mount lenses. The 560 will not arrive until some time in 2011, using a 14.2 megapixel sensor.

Versatile features

More of a landmark than a benchmark, the inclusion of 10fps continuous shooting with active phase detect AF and 16.2 megapixel file size in the Alpha 55 is unprecedented and possibly unforeseen by competitors, in this class of sub-$1000 consumer DSLR (let’s continue to use the term, since they are clothed as DSLRs). The dual format card drive supports the 30Mb/s transfer rate of the latest Class 10 SDHC cards and Sony’s fastest MemoryStick Pro Duo generation. The HD video also has a reasonable 17mbps  bitrate.

The new technology has been well documented before the launch, but the fine detail of the new cameras is now clearer. The Alpha 55 is some markets will incorporate GPS geo-tagging for stills and videos (we wait to see whether raw files are tagged, and how accurate this is – the accessory Sony geo-tagging system available to date has only permitted JPEG tagging, and has not been accurate enough to know which street in a town the picture was taken in).

Rumours that the 33 and 55 bodies would be SSM/SAM only, with no internal focus drive, were unfounded as Sony states clearly that both are compatible with ‘the full range’ of over 30 Alpha lenses (indeed, the product shots of the 33 and 55 alone show the 18-200mm SAL DT lens fitted). The 55/33 1080i/60p (1080p in AVCHD camera archive format) video claims ‘smooth, precise’ phase detect auto focus during video shooting, but makes no reference to this being limited to in-lens motor lenses. Therefore we can assume it works with in-body AF drive lenses as well, and you just have to edit the soundtrack.

The new ISO 25,600 mode does not imply a radical sensor change as it is only available using Multi-Shot Noise Reduction, which requires a burst of 6 frames at the 10fps/7fps native maximum speed of the camera, and can not save raw files. The ISO range of the sensors is 100 to 12,800. Is this range quoted as absolute, or after accounting for the semi-silvered mirror light losses? If it’s the range before allowing for the mirror, then the 14.2 megapixel sensor of the Alpha 33 may be more like the Nikon 3100′s sensor than the NEX (ISO 200-12,800) is.

Thom Hogan has shown pixel dimensions and size data which support Nikon’s claim to have an entirely different sensor fab line of their own, compared to the A550/NEX sensor. But how about compared to the A33/560 sensor?

The 55′s new 16.2 megapixel CMOS will probably appear in the forthcoming Alpha 700 successor, which it is believed will form the main Sony exhibit at photokina (Cologne, September 21st-27th). Both models have a new 15-zone AF sensor with three cross sensors, but not f/2.8 sensors – all are designed to operate at f/5.6 virtual aperture. However, there is a hidden clue that the cross sensors may be f/3.5 capable, as the high-speed shooting modes with continuous AF set f/3.5 by default on any lens capable of this (if the lens is, say, only f/5.6 then the largest aperture is always set). Setting f/3.5 implies that this confers an advantage in focus sensitivity over f/5.6, f/4 or any other particular aperture – and that f/3.2, f/2.8 or wider would bring no benefit. That points to some of the sensors having an f/3.5 virtual aperture.

The new cameras are known as SLTs – Single Lens Translucent – instead of SLR. See my intro. Did they have no English speaking staff on their team? I’m sure there is a German word which describes their mirror correctly. I’d rather have the right German word than the wrong English one. Ah well, as the bloke leaning on the pub bar says, durchsprung vor technik

Confusing aspects – Auto HDR is said to be available in P/A/S/M modes. I guess in M mode it must leave the aperture alone and change just the shutter speed. Regular bracketing is still limited to a disappointing 3 exposures at 0.7 EV intervals, maximum.

But you’ll love the direct D-Range button which gives access to D-Range and HDR options directly, and the direct Finder/Screen button which toggles between using the very high resolution EVF with its ‘virtual 1.1X’ 100% view of the subject – effective visual scale, larger than the Alpha 700 and larger than any previous Alpha digital model except the Alpha 900 and 850. That’s one of the benefits of the EVF, a relatively tiny display is viewed through a high magnification ocular and ends up with a ‘window’ on the world which beats the tiny tunnel vision of optical finders. Technically it is very similar to the last EVF produced by Konica Minolta on the Dimage A200, with the benefit of five years’ further development. It has the same 60Hz refresh rate and visually almost raster-free RGB.

Where the A550 and its earlier stablemates vary slightly around a viewfinder with an effective 0.50X scale (relative to a full frame 100% view using a 50mm lens), the A55 and A33 provide an effective 0.73X and that’s impressive. The ocular is set well back (remember the Konica Minolta A2, and the Sony Cybershot DSC R-1?) because it is a telescope design. This also gives it a very narrow range of possible eye positions, a common feature of EVFs. The eyepoint is close, and you must position your eye precisely.

The rear screen uses the same type of (Schott?) reinforced glass with (3M?) resin gel adhesive as Canon’s 7D – this totally seals to the LCD module itself eliminating air gaps, and improves contrast. It is a technology first seen in the 7D and becoming standard across the industry though the NEX has shown Sony to have the best implementation so far. It is scratch proof, by the way, and it can be cracked by impact like any other screen.

The tilt-swivel action is borrowed directly from the Nikon D5000. In fact, it’s so identical in articulation it even included the amazingly silly front facing mode where the screen is obscured by your tripod, hanging under the camera and preventing it from being placed on a flat surface for self-portraits or videos. But it has the same benefit as the Nikon, the screen can be flipped to face the camera and protected completely while you use the EVF.

Functions familiar from the NEX including Sweep Panorama and Sweep 3D Panorama are built-in and accessed from the main mode dial, which also provides physical settings for all the main modes. Depth of field preview is restored – with the usual button – because is can now actually work. It was always useless in real terms on optical viewfinder cameras, as the focusing screen never represented wide apertures correctly.

Now, with an EVF, for the first time ever an eye-level Alpha gives absolutely perfect and precise previewing of depth of field and bokeh effects whatever aperture you are working at – even at f/1.4, which was never possible and still isn’t with the A850 or A900 for that matter (which is why their Preview mode is useful).

You can also preview the exact image appearance. By pressing the AE lock button, the auto gain of the EVF or rear screen are turned off and replaced by an exposure-compensated view. So if you dial in -1 EV (using the adjacent dedicated button), and change the WB, and use a different picture style with more saturation and contrast just pressing AE-Lock will immediately preview your image with these adjustments applied. And you can enlarge in the usual two steps to check auto or manual focus.

The finder and screen also have a Nikon-style two axis spirit level (flight simulator horizon) display to help you get your horizontals straight and your verticals parallel. It can be activated on either, and does not have to appear on both simultaneously.

For movie makers, the binaural stereo microphones are a great move. Even on the NEX, the two small top aperture mics give excellent stereo. The 33/55 mics are placed either side of the ‘prism’ housing, rather like the ears on your head. This will give the stereo image created by these cameras a really natural quality. Natural, that is, to a pygmy marmoset monkey… but still, I will wager, the best stereo image of any DSLR/HybriD. And Sony provide a stereo 3.5mm mic jack socket, though without any manual control of gain levels.

I’m sure we will have to buy the A780 to get that. Click the picture above for a big version. Who says Sony does not have a range to match Nikon or Canon, whether or lenses or of cameras? From the left, the cameras show the current range before we even see the magnesium-bodied Alpha 700 replacement arrive. A900, A850, A580, A560, A55, A33, A390, A290.

- David Kilpatrick

Read Sony Press releases and full technical data:
Alpha 33 and 55 Press Release
Alpha 560 and 580 Press Release

B&H supports PCA!

If you buy anything from B&H (worldwide) by clicking on the B&H product search box which is now in our left hand side bar, photoclubalpha will benefit from an Affiliate Program commission. All you have to do is to click through one of our banners next time you need to order from B&H.



This does not affect in any way the price you pay to B&H. We are happy to have been asked to join B&H’s Affiliate Program. Photoclubalpha.com attracted 249,395 unique visitors in the last year (17/08/2009-16/08/2010) with our busiest days bringing in over 4,500 visitors or over 12,000 page views.

Our thanks to all of you for your support, including B&H.

– David Kilpatrick

ACR/LR Profile for A900+MinRS 24-85mm

Although it’s far from a perfect lens, this small 1999 Minolta RS optic is my favourite for general travel and everyday use on the Alpha 900. It is a convenient size and weight, performs well when stopped down a little, and has exactly the range and minimum focus I need.


Mouseover image to see effect of this profile used on a shot taken at 70mm focal length.

The profile created for ACR6/LR3 is at four focal lengths – 24, 35, 55, 85 – and two apertures, wide open and f/9. The chart distance ranges from about 120cm to about 4m.

To download:

http://www.photoclubalpha.com/DSLR-A900 (24-85mm F3.5-4.5) – RAW.lcp

Right click and save. Correction of CA and distortion is pretty good, and this profile identifies itself correctly as a Minolta lens. It should be placed in the Sony directory of Adobe Application Support>Camera Raw>Lens Profiles.

- David Kilpatrick



Adobe Lens Profile for 16mm f/2.8 NEX

I have made a simple (f/2.8 and f/8 chart set) Adobe Lens Profile for the 16mm f/2.8 NEX E-series pancake lens. It seems to work well for closer distances, because that’s how it had to be made; CA is reasonably well corrected, vignetting is eliminated, and distortion of closer lines – maybe if you are looking through a door frame, etc – is very accurate. The profile was created using NEX-5 and 16mm.

You can get this profile here:

http://www.photoclubalpha.com/Sony NEX-5 (Sony E 16mm F2.8) – RAW.lcp

Right click to download/save the target file, and install this in:

Library>Application Support>Adobe>Camera Raw>Lens Profiles>Sony

Uncorrected 16mm shot

Using Adobe Camera Raw 6.2 RC with the profile active at default settings

JPEG profile added (17/08/10)

I have now added a JPEG profile from the same set of images as the raw – this is lucky, I didn’t think people would need a JPEG profile but happened to have the camera set to RAW+JPEG when the test shots were made, and this has been requested for those using HDR or other JPEG-only modes.

http://www.photoclubalpha.com/NEX-5 16mm JPEG.lcp

Above: HDR three-shot with 16mm, straight JPEG

HDR shot opened in Camera Raw without adjustments, but with the Profile enabled

Using the profiles

A full Adobe Profile is undertaken at several focus distances, apertures and zoom settings (or for prime lenses, just at a range of distances and apertures). The largest chart I can print is A2+ using the Epson 3800, and with a 24mm equivalent lens, this means having the camera surprisingly close to the target. The profile is therefore only 100% correct for subjects at 115cm from the camera, which corresponds to the 4X minimum focus distance suggested by Adobe.

I have found from using the 16mm that its optimum aperture for central sharpness is probably f/5.6, and that chromatic aberration and vignetting do not improve at stops smaller than f/8. There is a slight improvement in detail sharpness in the extreme corners at f/11 and f/16, but this is due to extra depth of field helping to cover a curved focus field. I therefore made test sets at f/2.8 and f/8 for this profile.

The geometric distortion is most visible with closer subjects such as the subject above (The Slave Girl, a bronze c. 1870 by John Bell, at Cragside House in Northumberland). This is a hand-held exposure of 1/4 at f/8, and is perfectly sharp despite the lack of stabilisation; every word of the interpretation can be read at 100%. I have found most shots are perfectly sharp with the 16mm given reasonable care, as you would take with a Leica, to breathe correctly and make a shake-free exposure. This is not the case with SLRs where the mirror action nearly always causes shake.

For more distant subjects, the 100% default setting of the ACR/LR Lens Correction panel can be reduced and where there are few straight lens removed entirely to secure the maximum field of view. Similarly, the vignetting correction can be reduced or removed entirely as the natural darkening towards the corners with this lens is attractive.

Although this profile is named to match perfectly the naming convention used by Adobe for the 18-55mm, I find that ACR 6.2 can not be relied on to use it for Auto as a default (if you work with more than one lens, Adobe Lens Correction soon proves unpredictable in this anyway). If you select Auto, then select Sony, the lens profile will be selected but the Auto button changes to Custom. If you then save new Lens Correction Defaults, or Camera Raw Defaults, ACR will attempt to force this profile on the 18-55mm and the reverse will also happen. So it’s necessary to check which profile is selected. Using ‘Previous Conversion’ for shots taken on the same lens is a quick way to get there.

The additional Manual Controls can be used on top of the profile (the second tab of the interface). The most useful are the geometric distortion (camera angle) corrections. The Chromatic Aberration/Colour Fringe controls can be fine tuned as the correction for CA while very effective relates only to the tested focus distance. CA may change with focus but my particular lens doesn’t seem to suffer from this. All that is necessary is to enable Defringe All edges as a default, and this will remove any hint of colour remaining. As a tip, setting Colour Noise Reduction to a high value can help remove CA and purple fringes in many shots processed through ACR/LR. The colour NR detects 1-2 pixel fringes just the same way it detects individual pixels, and neutralises much as it does noise.

- David Kilpatrick



CZ 24mm + 35mm and 85mm SAM lenses arrive

Sony is expanding its line-up of over 30 A-mount lenses with new models that will appeal to seasoned photographers and those new to DSLR cameras alike – a 35mm f/1.8 DT (APS-C) SAM, an 85mm f/2.8 full frame SAM, and the long-awaited 24mm f/2 Carl Zeiss Distagon T* 24mm f/2 for full frame with SSM ultrasonic focusing. In the interests of getting this report on line, it’s mainly Sony words, with a few added comments and edits.

Click to continue reading “CZ 24mm + 35mm and 85mm SAM lenses arrive”

NEX camcorder launched

Sony, which has a UK event taking place on Thursday July 15th showcasing new products for the Christmas market, has surprised us by launching its NEX mount HD camcorder with 14.2 megapixel CMOS sensor and 18-200mm OSS interchangeable lens much sooner than anyone expected.

Click to continue reading “NEX camcorder launched”

Photoclubalpha T-Shirts and Polos

Are you an Alpha Male or an Alpha Female?

Alpha Male white T-shirt

Never feel that your chosen camera makes you the odd one out in a herd of Canon and Nikon users! You are the leader not the follower…

Perhaps you are the only one at your college or your camera club with an Alpha. Well, we reckon that makes you Alpha material, so we have designed two neat logos combining the symbols for Male and Female with the Alpha glyph. It’s an official Photoclubalpha garment not official Sony!

It would have been great to start with a low-cost almost giveaway T-shirt, but the quality of these can be poor especially in black. Yes, even the best black cotton will fade with wear and washing but it is a good quality garment to start with. That’s why it has to be £13.95 including VAT and postage* to cover our costs.

Photoclubalpha T and Polo shirts

The Polo Shirt is, we think, a real bargain. Various local clubs and societies, as well as sports teams, have had similar polo and rugger shirts made by our supplier with embroidered logos. They look great and wear well at £17.95 each including VAT and postage. Photo above: white male T-shirt, black female T-shirt, black female polo shirt. The polo shirts with the female logo are tailored for women’s fit. T-shirts are unisex.

Back of Alpha Male T-shirt

The T-shirts have the web address of Photoclubalpha written neatly in the classic Minolta typeface across the shoulders on the back. The logo and male or female text line are printed centrally on the front.

Alpha Female black Polo, detail

The Polo shirts only have the logo motif on the front, to a smaller size, in chest pocket position. There is no text, if anyone asks you what it means, you’ll have to explain it. The Polo shirts feature embroidered logos, the T-shirts are printed.

The T-shirt sizing is fairly generous – for example, size L is a neat fit for female size 20, loose on size 18.

Men’s Polos/all T-Shirts
XS – 34/46″
S – 36/38″
M – 38/40″
L – 40/42″
XL – 42/44″
XXL – 44/46″
3XL – 46/48″
4XL – 48/50″

Women’s Polos
(British Sizes – US sizes are one step smaller, XS=6 for example)
XS – 8
S – 10
M – 12
L – 14
XL – 16
XXL – 18

T-Shirts are unisex not tailored. Polo shirts are supplied in male tailored cut for Alpha Male, female cut for Alpha Female. T-Shirts are Heavyweight 100% Ringspun Cotton (175-180gsm); Polo Shirts are the same material, but a little heavier in weight.

Ordering by post

T-Shirts – available to in black or white, sizes XS to 4XL
Alpha Male – Black or White, with Alpha Male text line    £13.95
Alpha Female – Black or White, with Alpha Female text line    £13.95

Polo Shirts – available in sizes S to 3XL (M) XS to XXL (F)
Alpha Male – Black or White without text small symbol    £17.95
Alpha Female – Black or White without text small symbol    £17.95

The shirts are printed (for T-Shirts) or embroidered (for Polo Shirts) locally in Kelso and you may specify any size within the range shown; depending on demand, it may take up to 28 days for orders to be completed and despatched. We hope to keep stocks of popular sizes for faster delivery. Prices include VAT and postage*.

Cheques payable to ‘Icon Publications Ltd’ – orders to Alpha Shirts Offer, Icon Publications Ltd, Maxwell Place, Maxwell Lane, Kelso, Scottish Borders TD5 7BB. You may also post an order using the method described for fax orders below.

Ordering by email or fax

FAX your order with credit card (long number, cardholder name, security number and expiry date) and address information, written out with clear instructions for the garment/s, male/female design, colour and size required, to +44 (0) 1573 226000. Faxes are retained until you confirm receipt of order and shredded afterwards; we do not store credit card details, repeat orders need information repeating.

Alternatively, scan your document and attach it to an email sent to david@photoclubalpha.com

Ordering by Paypal BUY IT NOW - you must detail your size requirements using the Comments or Message field provided by Paypal, or in a clearly linked email. If you do not state size requirements, we will send size L.

Alpha Male T-shirt White


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Alpha Male T-shirt Black


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Alpha Female T-shirt White


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Alpha Female T-shirt Black


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Alpha Male Polo Shirt White


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Alpha Male Polo Shirt Black


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Alpha Female Ladies’ Polo Shirt White


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Alpha Female Ladies’ Polo Shirt Black


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View Order Cart


* For orders outside Europe, VAT is not applied. The 17.5% VAT saving is used to cover additional postage costs for worldwide buyers. The prices remain the same for all geographical areas. UK and European orders include VAT.

Alpha Silver Jubilee – 25 years 1985-2010

The Alpha System celebrates its Silver Jubilee or 25th Anniversary this month – though left uncelebrated by the inheritors of the Minolta AF legacy, Sony. They have no reason to draw fresh attention to the age of the system, as in four years they have taken it the same sort of distance that Minolta took the world’s first AF system in the late 1980s.

It’s not only Alpha’s 25th birthday. This is also the 25th birthday of modern AF SLR systems – all of them!

This is a multi-page article. See the links at the bottom of the page to Continue Reading after each page.

For Photoclubalpha and the historic Minolta Club of Great Britain, the anniversary does matter. A good many of you out there have been members since the launch of the system, often using the earlier SR and X manual focus systems before that. We still have a 1985 Minolta 7000AF and it’s still working just as it did when new.

25 years before the first Minolta SLRs appeared – a folding Minolta Six of 1935

I don’t mind showing my age to make a comparison. I was 11 in 1963 when I took my first pictures with an SLR camera. My father had bought himself a Pentax S3 – and the camera it replaced was 25 years old, a pre-war Zeiss Ikon Kolibri collapsible 16-on-127 model.

When the Kolibri was made, 127 was the ‘vest pocket’ format of choice. 35mm was on the rise, but 35mm SLRs had not yet arrived. They were as much a thing of the future as digital SLRs were when the Minolta 7000AF was launched.

But within that 25 years, there was hardly a single camera system made with interchangeable lenses that did not become obsolete. Only the ‘frozen assets’ of the cold war kept some systems, like the Exakta bayonet and the Praktina, alive. New brands were launched, from the British Wrayflex and Periflex to the Italian Rectaflex and many German oddities. It was not unusual for an entire system to be come and gone within a few years.

Even in the following quarter-century, the high years of the Japanese 35mm SLR, the succession of lens mount changes was bewildering. Independent lens makers like Tamron and Sigma were forced to make systems using interchangeable mounts not just because the public wanted it. A dozen or more mounts were made for every lens and in the 42mm screw thread fit alone there were endless variants – Praktica LLC (Pentacon Electric), Olympus FTL, Pentax ES and more.

It was more or less a 25-year cycle – the SR system was announced in 1958, and really got underway by 1960. It was to be another quarter century before the AF system arrived. We are now a further 25 years on – can we expect a totally new camera system, once again, in 2010?

Minolta’s SR bayonet mount, introduced in 1958/9, actually remained basically unchanged all the way through to 2005 when the last manual focus model, the X-370S, was available. It survives even now as a mount popular in China where the Seagull range from Shanghai Optical includes Minolta fit models. That mount only ever had one major revision, to add a linkage for open aperture TTL metering. The introduction of programmed exposure and shutter priority was cleverly enabled by using the existing design of lens mechanism and improving its accuracy, while adding a simple reference lug to the ƒ-stop setting ring.

Nikon’s 1959 F-mount proved similarly easy to improve without any basic modification. Both these bayonet mounts celebrated half a century of production in 2008/9 – another landmark, which Nikon was able to celebrate but Minolta of course could not.



Click to continue reading “Alpha Silver Jubilee – 25 years 1985-2010″

Sony Alpha 450 announced

The press release from Sony this morning (Tuesday, January 5th) confirms the proliferation of entry-level bodies in the Sony Alpha DSLR range, and the continued emphasis on smaller cameras to suit upgraders from consumer digital cameras. While this leaves Sony in danger of being seeing as a Jack of one trade and master of none, and will not satisfy those waiting for an Alpha 700 replacement, it will no doubt increase market share and allow Sony time to create something worth investing in for later release.

Click to continue reading “Sony Alpha 450 announced”

Alpha 850 official press release

Sony has announced the Alpha 850 today, without a press conference, but via email to editors. The press release follows, confirming pretty much everything we have already been able to reveal about the 850. One exception – it does have dual BIONZ processor, not single, just a slower image throughput perhaps due to clock speed, buffer, processing firmware changes. We must hope that the slower capture rate is accompanied by superior image quality, as that is a real possibility. I have marked in bold any phrases which I think might indicate something new. Apparently the body-only deal is to appear one month before the kit.

Click to continue reading “Alpha 850 official press release”