Photoclub Alpha

Canon has today officially announced the 15.5 megapixel APS-C EOS 50D. This is a 1.6X factor sensor, packing a density well in excess of the Alpha 350 - if Sony was to make an Alpha with the same pixel density it would be 17.5 megapixels, and a full framer would be 38.5 megapixels.

It’s not going to be long before we see the Alpha 900, and some cameras are known to be out there on trial in the hands of Sony staff and pre-release testers. I am not one, so rest assured, this is not a leak! What can you expect from the Alpha 900’s full-frame prism finder?

Well, it looks as if the 14th August UK press conference for exciting digital camera news may not be about the Alpha 900 after all - Sony has just officially announced that some colourful little Cyber-shot models with ISO 3200 capability will be unveiled there, and no mention of the A900. Roll on September 9th!

Here’s Sony’s release on the new Cyber-shots - I apologise for leaving the hyperbolic advertising style adjectives (unusable editorially, and just a waste of words) in place:

The latest release of Adobe Lightroom, v2, handles all Sony Alpha and earlier KM digital camera raw formats including the Alpha 700, 200, 300 and 350. It is also updated, along with the final release of Adobe Camera Raw 4.5, to handle Nikon D700. Because Canon appears to have left their filetype identical to the A400, their new 1000D was recognised immediately by ACR even in 4.5 beta version.

This article was originally published in Photoworld magazine April 2008. It discusses the reasons for choosing between the 18-70mm, 16-105mm, 16-80mm, 18-200mm and 18-250mm kit lens choices for the Sony Alpha DSLR system and has been updated from the original text.

One of the problems with the Alpha 350/300 is that the Live View is linked to the settings when you use Manual exposure. It provides a form of metering, a relatively accurate preview of under or over exposure. This makes it impossible to use Manual with studio flash (AC mains strobe) setups. Currently, there is no menu setting to turn off ‘exposure preview with manual’ and enable ‘auto LV gain with manual’. But there is a solution.

Sony has announced the September introduction of the most powerful flash yet for the Alpha system, which incorporates a brand new body design allowing optimum bounce flash illumination regardless of how you hold the camera.

Following announcements that Sony has developed a backlight technique to enable extremely low noise exposures, we receive this press release which may or may not be related - a Sony CCD astrophotography camera capable of one-hour exposures and programmed sequences. Resolution seems a bit basic though.

Here’s a question which came in to my email just now:

“Could I process a RAW file in Photoshop to achieve a similar effect as if I had used a Polaroid lens filter?
Or would I be better just using the Polaroid filter?”

The answer is that you can never imitate the effect of polarizing light (which changes the way reflective surfaces look, and deepens or lightens the sky blue according to the zone of the sky relative to the sun’s position. But you can use Adobe Camera Raw (CS3 versions) to deepen skies you never thought could be rescued.

The introduction of a £399 (street price, RRP £449) DSLR with 14.2 megapixels – with or without a useful type of Live View – should have been applauded by reviewers. It’s the single most important point about the camera. No other DSLR approaches this image size and resolution at such a low price.

Now that there are five Sony Alpha DSLR bodies in circulation, with many owners of the original 2006 Alpha 100 considering a replacement, the differences between this ur-Alpha and the 2007-8 generation of Alpha 700, 200, 300 and 350 need examining.

The Sony Alpha 350 14.2 megapixel DSLR pioneers a new type of Live View, related to Olympus’s original Mode A of the E-330 where a beamsplitting arrangement allowed a video CCD to view the actual focusing screen of the SLR system.

There’s a lot of controversy right now about whether or not the image structure of the Alpha 700 files at very high ISO - mainly 3200 and 6400 - is as clean as raw processed results from other comparable cameras like the Canon 40D (does not offer ISO 6400), the Olympus E-3 (does not offer ISO 6400) or the Nikon D300. At the heart of this is the way different raw processors handle file conversion, and most specifically, the current performance of Adobe Camera Raw 4.3.1.

The Sony DSLR A200 is now on sale, following the end of Alpha 100 production. Although it is without any doubt the Alpha 100 replacement mentioned by Sony executives in October 2007, when they first revealed that the 100 was no longer being made, it is not an exact equivalent and represents a mixture of upgraded performance and simplified specification. Because it has gone in two directions at the same time, the A200 poses a problem for A100 owners.

The latest full release - no longer Beta, and accepting previous C1 Pro activation keys for unlimited access but otherwise now on 30-day trial - of Capture One v4 now handles Sony Alpha 700 raw files and transforms high ISO rendering in comparison to the industry standard Adobe Camera Raw.

NOT everyone will want the live view offered by the A300 and A350 - it does turn out to be more or less as we suggested, a secondary optical path adjacent to the eyepiece inside the prism housing. I’ll explain here exactly what the implications are, and why a future model - let’s call it the A500 - offering the 14.2 megapixel sensor without the live view may be worth waiting for.

Sony Corporation today announced the development of a 35mm full size (diagonal:43.3mm) 24.81 effective megapixel, ultra-high speed high image quality CMOS image sensor designed to meet the increasing requirement for rapid image capture and advanced picture quality within digital SLR cameras.

On January 5th, Photoworld was lucky enough to be able to attend the dress rehearsal and official photo-call for the new Cirque du Soleil production at the Royal Albert Hall in London, and to put the Alpha 700 through its paces for high ISO fast action stage show capture. This article with large reproductions of the images appears in our Photoworld issue due out later in January.

AT THE Consumer Electronics Show, Las Vegas, Sony has announced introduction of the new Alpha DSLR-A200 camera which has been the subject of some strange speculation but was known beforehand to be a replacement for the Alpha 100. This is the first time a DSLR has been launched to the world at this show, and Sony’s decision to do so sends a major signal out as to where they see themselves and the Alpha system in the marketplace. It is highly competitive in price and we have just ordered our body for £369 including VAT (£314 + VAT) plus £13 express shipping from www.sonystyle.co.uk. This is exactly the same price as we paid for our last Alpha 100 in summer 2006.

SINCE September 2007 I have had for test the Canon EOS 40D, Sony Alpha 700, Nikon D300, Olympus E-3 and Nikon D3 in that order. The reports have been published in the British Journal of Photography, and later on in Master Photo Digital and f2 magazines (some are yet to appear, in February, in these titles). My own system is Sony Alpha but I have to be as objective as possible when field testing all makes. I also have to seek out the unique selling points, the reasons for owning any given model, rather than just compare them on a tick-chart feature basis.

With the Alpha 200 about to appear, I guess it’s time to sum up what I think about the Sony Alpha 700 and how it compares to the competition.

It’s the same on every web forum - if you post a digital picture which would be acceptable to a photo library or professional buyer, half a dozen grumpy one-liners will come out saying ‘That don’t look sharp to me’ or ‘there must be something wrong with your XXX’ (fill in D300, A700, E-3, D3, 40D as required). Then someone posts a hugely messed up image and people say ‘Wow! What sharpness!’…

OUR local dealer, Hector Innes in Kelso, used to be a totally Minolta-dedicated retail shop. Hector and his son Alastair have always been Minolta photographers, and Alastair currently uses the Dynax 7D as weapon of choice for weddings. Their shop is one of those few remaining which combines a professional studio (ABIPP, in Hector’s case) with processing and printing, and retail. On the wall there’s a Minolta clock from two or three changes of logo ago, and on the counter, I found a well-used and yellowed Minolta lens chart mat.

I HAVE set up a pBase gallery with a large number of comparison studio shots, all the way from ISO 100 to the maximum, using the A700 and Nikon D300. It has some minor discrepancies in shooting conditions which I need to explain to anyone visiting the gallery.

LET’S not get too acronymical about all this… or indeed moanious! After posting today’s earlier piece on DRO Advanced, I’ve been asked for some further examples of the potential for processing the raw file using Sony Image Data Converter, which includes DRO. Or so it says on the box.

BEFORE we publish a fuller assessment of the Sony Alpha 700, here is a taster of just one improved function, the Dynamic Range Optimisation (DRO) system built into the camera. For social, wedding, sports, music, theatre, news and event photographers DRO Advanced Manual settings are a real magic bullet zapping the bugbears of excess contrast, poor lighting, and inadequate flash penetration.

October 16, 2007, Burlingame, CA — FotoNation (www.fotonation.com), a leading provider of embedded imaging solutions for the imaging industry, announced today “FastTrack IPC” (IP-Core) hardware acceleration technology that improves Face-Tracking quality and performance up to 400% in digital cameras and camera phones.

ON OCTOBER 10th I left the UK London press launch complete with an Alpha 700 review camera. I’ll be covering the many aspects of the Alpha 700 performance in later reviews, but this camera is so good I wanted to get just something out to you right the next day.

THE ALPHA 700 cameras tried in Italy by press representatives, including Paul Olsen of Dinside Data in Norway who sent us the raw and JPEG files for the image used here, may or may not have been pre-production samples. Some cameras which were felt to be poor had over 1,000 exposures recorded before the event. Olsen’s camera appears to have been new, recording frame counts in the 40s during his shoot, and may be a final production sample rather than one of the much-used demo bodies.

IT IS very difficult to find a good JPEG from the Alpha 700 pre-production model tests shot in Italy, because too few cameras were available for too short a time - and many of the journalists present were not photographers. But we have found one image you will love.

I know that many of you expect a full detailed report about new Alpha 700 (writes Damir Tiljak). Unfortunately we had limited time to spent with new camera, which left us with just a few impressions. Good news is that most of impressions are positive. Although Sony rates this camera as their ‘advanced amateur’ model, I am sure it will be suitable for semi-professional or even professional use in fields like wedding photography.