Photoclub Alpha

Sony has announced two new cameras this morning – but it’s not an announcement which will have Alpha system users rushing to the cashpoint and queuing at Sony Style. The Alpha 290 and 390 are dumbed-down versions of the 230/380 with user interfaces partly borrowed from the NEX including the built-in Help Guide. The rear 2.7 inch Clear Photo LCD screeen does most of the work of communicating with the user.

Back in that first golden summer – well, it was late autumn going on winter, just the time to acquire a new DSLR when the days were short and the light awful – the Konica Minolta Dynax 7D arrived with a plastic screen protector in the box. A week later the first one had, after several recaptures, successfully jumped ship leaving the decks bare.

The press release from Sony this morning (Tuesday, January 5th) confirms the proliferation of entry-level bodies in the Sony Alpha DSLR range, and the continued emphasis on smaller cameras to suit upgraders from consumer digital cameras. While this leaves Sony in danger of being seeing as a Jack of one trade and master of none, and will not satisfy those waiting for an Alpha 700 replacement, it will no doubt increase market share and allow Sony time to create something worth investing in for later release.

My review of the Sony Alpha 550 was supposed to appear at the end of November, allowing one week abroad in good weather with plenty of subject-matter, in Tenerife. Sadly that trip had to be cancelled, and the Nikon D3S arrived for review on the day we were meant to have travelled. So, with far too much work to do on the D3S, I’m “going to press” here with my initial thoughts based on a fairly short time using the Alpha 550.

There are 11 pages in this review, please use the Next Page navigation at the end of each page to continue reading. A sponsor link appears before the end of each page – “Get camera lenses at Shopping.com’s affordable deals.” Our thanks to Shopping.com for spotting and sponsoring this review!

This review has been updated August 2010 – see the second to last page for new Adobe Camera Raw Process 2010 results, a massive improvement with Alpha 550 files.

Tamron’s 18-250mm lens – later adopted by Sony – was so good that it really takes some effort to beat it. Sigma has put that effort in, but the cost is a very much larger and heavier lens. If all you got was some better performance, it might not be all that exciting. But you get potentially superior anti-shake through its built-in OS, and faster focusing with HSM, the Sigma equivalent of SSM.

My Sony Alpha 380 was supposed to arrive before July 13th according to SimplyElectronics.net – via Amazon – claiming UK despatch of 2-10 days delivery after debiting my card on July 6th from a July 3rd order. Well, it didn’t arrive by July 21st, and after some email exchanges I have apparently obtained a refund for the charge they made for an item they did not have (though this was still showing as ‘processing’ in August). Warehouseexpress.com had got the A380 plus 18-55mm kits  by that time, for £10 less, and delivered in 24 hours. Update August 9th: under a month later, the warehouseexpress kit price has fallen by 10% (£50) to £548 inc VAT.

A long-demanded 1.15X eyepiece magnifier – compatible with all APS-C format Sony Alpha DSLRs – is just one of a rollout of new minor accessories for the system. The Magnifying Eyepiece FDA-ME1AM is designed to fit the A700, A380, A330, A230, A350, A300 and A200 and should also be fully compatible with A100, Konica Minolta 7D and 5D.

Like Mike Johnston writing in The On-Line Photographer, I’m aware that any attempt to line up one or more cameras and show comparison images or make judgements is on to a loser from the start. And any webmaster who puts an external link in the first half dozen words of a new post is losing the plot too! But here, for what it’s worth, is the first line-up of results processed using the same software from A900 and D3X uncompressed raw files converted without sharpening or noise reduction.

If you are on the verge of making a decision, I’m here to help your think clearly – even if it means breaking some cherished behaviour patterns. I am going to help you think of the Alpha 900 not as a logical progression from the 700, but as a different camera system entirely.

Part 3 of the conference presentations, transcribed from a recording by Shirley Kilpatrick. This section deals with the revolutionary new adjustable focusing screen and viewfinder which enables error-free 100 per cent viewing, and the reasons Sony chose to make a 24.6 megapixel full frame sensor. To start reading with the first Part, go to Part 1.