Photoclub Alpha

It’s not going to be long before we see the Alpha 900, and some cameras are known to be out there on trial in the hands of Sony staff and pre-release testers. I am not one, so rest assured, this is not a leak! What can you expect from the Alpha 900’s full-frame prism finder?

At the end of September 2006, I set off for a quick visit to photokina in Cologne, having parted company with Icon’s am-pro magazine ƒ2 and not really needing to report on the whole show in detail. Here’s the report I wrote then, with photos, and some thoughts for the 2008 show.

Well, it looks as if the 14th August UK press conference for exciting digital camera news may not be about the Alpha 900 after all - Sony has just officially announced that some colourful little Cyber-shot models with ISO 3200 capability will be unveiled there, and no mention of the A900. Roll on September 9th!

Here’s Sony’s release on the new Cyber-shots - I apologise for leaving the hyperbolic advertising style adjectives (unusable editorially, and just a waste of words) in place:

Our cover photo for the Spring 2008 issue of Photoworld was taken with a Tamron 70-300mm zoom costing less than £120 from most larger retailers or internet shops. The reputation of the lens meant we had to take a look at it, because the current choice in the Sony range is limited to one ‘kit’ 75-300mm costing £179, and the new 70-300mm G SSM lens costing £600.

CLICKING on key mapping points of a face, then adjusting some simple overlaid Bezier curves using movable anchors, it takes only a minute to load a typical headshot portrait into Portrait Professional.

Today I took delivery of a Sony 70-300mm f/4.5-5.6 G SSM lens. There is no doubt this is the best built Sony SAL lens I’ve handled (the CZ 135mm 1.8, 85mm f1.4 are a class above again). It weighs over 800g with its lens-hood, which is one of the most efficient deep tele hoods I’ve seen.

This is the latest press release from Sony UK - filling the streets of Miami with club-style foam for their new digital photography ad campaign:

The Sony DSLR A200 is now on sale, following the end of Alpha 100 production. Although it is without any doubt the Alpha 100 replacement mentioned by Sony executives in October 2007, when they first revealed that the 100 was no longer being made, it is not an exact equivalent and represents a mixture of upgraded performance and simplified specification. Because it has gone in two directions at the same time, the A200 poses a problem for A100 owners.

AT THE Consumer Electronics Show, Las Vegas, Sony has announced introduction of the new Alpha DSLR-A200 camera which has been the subject of some strange speculation but was known beforehand to be a replacement for the Alpha 100. This is the first time a DSLR has been launched to the world at this show, and Sony’s decision to do so sends a major signal out as to where they see themselves and the Alpha system in the marketplace. It is highly competitive in price and we have just ordered our body for £369 including VAT (£314 + VAT) plus £13 express shipping from www.sonystyle.co.uk. This is exactly the same price as we paid for our last Alpha 100 in summer 2006.

Take your passion for photography to the next level with the most advanced digital SLR camera from Sony to date. Until 31 January 2008 you can claim up to £150 cashback on the new A700 DSLR.

This information is from the Sony UK website with some explanatory additions.

It’s the same on every web forum - if you post a digital picture which would be acceptable to a photo library or professional buyer, half a dozen grumpy one-liners will come out saying ‘That don’t look sharp to me’ or ‘there must be something wrong with your XXX’ (fill in D300, A700, E-3, D3, 40D as required). Then someone posts a hugely messed up image and people say ‘Wow! What sharpness!’…

LET’S not get too acronymical about all this… or indeed moanious! After posting today’s earlier piece on DRO Advanced, I’ve been asked for some further examples of the potential for processing the raw file using Sony Image Data Converter, which includes DRO. Or so it says on the box.

BEFORE we publish a fuller assessment of the Sony Alpha 700, here is a taster of just one improved function, the Dynamic Range Optimisation (DRO) system built into the camera. For social, wedding, sports, music, theatre, news and event photographers DRO Advanced Manual settings are a real magic bullet zapping the bugbears of excess contrast, poor lighting, and inadequate flash penetration.

ON OCTOBER 10th I left the UK London press launch complete with an Alpha 700 review camera. I’ll be covering the many aspects of the Alpha 700 performance in later reviews, but this camera is so good I wanted to get just something out to you right the next day.

THE ALPHA 700 cameras tried in Italy by press representatives, including Paul Olsen of Dinside Data in Norway who sent us the raw and JPEG files for the image used here, may or may not have been pre-production samples. Some cameras which were felt to be poor had over 1,000 exposures recorded before the event. Olsen’s camera appears to have been new, recording frame counts in the 40s during his shoot, and may be a final production sample rather than one of the much-used demo bodies.

System
Camera type: Digital SLR with built-in flash and interchangeable lenses
Lens mount: Sony mount; compatible with Minolta A-type bayonet mount
Lens compatibility: All Sony a lenses and Konica Minolta MAXXUM / DYNAX lenses

TEMPORARY website pages on the afternoon (GMT) of September 5th managed to leak the entire specification sheet and several new PR images of the advanced amateur Alpha model, along with its name - the Alpha 700. You wouldn’t pick a wife or husband on the basis of their on-paper specification, so remember, the only way to partner up with a DSLR and be happy is to try it in your hands first.

NEW YORK, Aug. 16, 2007: Sony Electronics has launched its largest integrated marketing campaign in the USA, centreing on its high definition DNA known as “HDNA.” The campaign, featuring Super Bowl MVP Peyton Manning of the Indianapolis Colts and NASCAR’s Dale Earnhardt, Jr., focuses on how Sony’s high-definition technology in a variety of product categories comes together to bring consumers unparalleled HD entertainment experiences.

This review from the Summer 2007 edition of Photoworld has been expanded here, and covers the Remote Release IR-1n kit along with third party remote triggers and flash synchronisation options for the Alpha system.

IN 1998 Minolta published, for their 70th anniversary, a large poster featuring all the landmark cameras from their own museum and employee collections. Many of the cameras shown - all fairly small on the poster - were well used and worn examples. The original image-files for the poster, which we have archived, are of poor quality. They are Japanese inkset CMYK sharpened for pre-press, with very dark gamma. This page re-creates all the information from the original poster, complete with the photographs.

TESTING the flash options most widely sold for the Minolta/Sony unique hot shoe system became a necessity after the launch of the Alpha 100. Despite the reliability of automatic TTL off-the-film flash metering ever since Minolta first introduced it with the Auto Electroflash PX series in 1981, things began to go wrong with the shift to digital SLRs.

E-Books from Gary Friedman are user guides, mines of information and all-round treasuries of inspiration for Alpha owners - see www.friedmanarchives.com for details and how to buy them either as a physical printed book, or a download. His e-Books include:

• Dynax 7D/5D
• Dimage A1/A2 book (equally applicable to the Dimage A200)
• Alpha 100
• Alpha 700
• Alpha 200/300/350

dPreview

dPreview is recognised as one of the most important camera test sites on the web. While some visitors complain of bias, we do not believe that is the case, and Phil Askey’s test report on the Alpha 100 while missing a few minor plus points was very fair. This report also showed that the Sony Alpha 100 has (and still has) the highest extinction resolution of all the 10.2 megapixel class DSLRs. dPreview has now covered the Alpha 350 and 200 as well as the 700, a different staff writer covering each camera.

Read Phil’s review.

Phil has also done a review of the Alpha 700.

Alpha 200 review - Alpha 350 review

Raw converters

Sony Alpha owners will find that Adobe Photoshop CS2/3 and Photoshop Elements 4.0/5.0/6.0 include a good .ARW raw file converter in the current version of Adobe Camera Raw 3.x/4.x (anything later than 3.4 will process Alpha 100 .ARW files, 4.3 or later is needed for .ARW2 files from the A700/200 and is much improved over the first compatible version, 4.2, so upgrade your installation if you are still using 4.2). Earlier versions will not handle Alpha files. 4.5 handles 350 files well.

You can also convert .ARW raw files from the Sony Alpha 100 into Adobe .DNG (Digital Negative) universal raw files, readable by earlier versions Adobe Photoshop 7, CS and Elements 3. Please note that downloading auto-updates for Photoshop does NOT automatically update the raw converter, and this must be done as a separate, manual download. There are two download options, both entirely free, for the DNG converter and the ACR 3.x/4.x plug-in (which requires CS2/3 Mac/PC; or PSE 3/4 for Mac, PSE 4/5 for Windows; and is not compatible with earlier versions):

Windows download page

Mac download page

Adobe Lightroom, a dedicated raw file conversion and ‘digital asset management’ utility, which is a complete stand alone product including A100 conversion, can be purchased from:

http://www.adobe.com/products/photoshoplightroom/

There’s a great Mac-only raw file developer for the A100, A700, A200 and previous Konica Minolta DSLRs - RAWDeveloper from Iridient. This is really fast, allows scaled exports, has superb noise reduction and is a highly professional workflow solution.

Another alternative is Silkypix Developer Studio, a Japanese developed raw file converter, which has something in common with Sony’s Image Converter SR, and will - again - handle both the new A700/A200 and A100 file formats and previous Minolta and Konica Minolta raw files, for those with mixed systems. This is available in both Windows and Mac versions.

Bibble, a popular commercial multi-format raw converter and browser utility, now supports the Alpha 100/700/200. We have had some problems with scaled-up output showing unwanted raster-like patterns, but for normal size files BibblePro offers NoiseNinja which is one of the best ways of dealing with the Alpha 100’s rather strong high-ISO noise levels.

DxOptics Pro also now supports some Konica Minolta/Sony DSLRs and includes automatic correction for a few Minolta/Sony lenses. This deals with chromatic aberration, fringes, curvature of lines and vignetting of brightness towards the corners of the field, and it is especially useful with digital format zooms. They do not appear to have fulfilled the promise of serious support, and are concentrating on the obvious cashcows of Canon and Nikon ownership percentages. The latest v5.2 update brings the Alpha 700, 200 and 350 into the fold with an odd set of lenses but omits the 300 entirely.

An excellent top-level raw .MRW/.ARW converter, if a little hard to master, is Capture One Pro made by Phase One, the Danish digital medium-format back manufacturer. The good news is that if you buy a SanDisk Extreme III memory card right now (as from October 16th 2006) a version normally costing $99 called CaptureOne Pro LE is included on the card free of charge. You can also download trial software, and upgrade this LE version to the full product, by visiting Phase One’s website. The latest versions are good at handling high ISO noise but Phase One is fairly slow to add new camera models.

Recently, a Mac-only converter came to light, RawPhotoProcessor. This is simple and deep. It reveals a lot about the image through reading the makernote and metadata comments hidden in each file. It is fast and small. It has no noise reduction beyond simply chroma blurring, and no sharpening option.

http://www.raw-photo-processor.com/RPP/Downloads.html

Another commercial program we really like - it has a very good interface - which works well with the 5D, 7D and A100 but awaits A700 addition is LightZone from Lightcrafts Inc. This is a feature-laden full image management system which can match Aperture or Lightroom on most levels and even replace Photoshop for some work.

http://www.lightcrafts.com/download/download.html

This program is not very well marketed internationally, yet. Of all the commercial offerings it has the most potential, I think, for cross-platform universal application. It is apparently JAVA-based.

A good PC-only raw converter, small enough to run on palmtop devices and Origami platform machines, is RawTherapee. This independently written experimental converter has won many converts amongst Alpha 700 users, as it offered support right from the start and overcame most of the smurrging issues present in high ISO detail:

http://www.rawtherapee.com

Let us know of any other raw converter links, and I will add them.

Support and resources

For legacy support and information on Konica Minolta photo-digital products, we currently recommend the website below, which has not disabled all its downloads of software, firmware, etc: http://ca.konicaminolta.com/support/americas/

For information on the Sony Alpha system and the new Sony Alpha 100 DSLR, the UK Sony site now has some really excellent resources in place. Use the High Bandwidth option if you possibly can, and expore both ‘Assignments’ and ‘Equipment’: http://www.sony.co.uk/nextlevel

The bimonthly magazine for freelance photographers, f2 Freelance+Digital, has a dedicated website where many PDF articles can be downloaded. We have included on this site many PDFs from our Photoworld magazine. f2 magazine moved to new publishers from the October/November 2006 edition, but our website remains operational. Registration is necessary but paid subscription is only required to access the archives of older articles - new editions are free for two months to all comers, subscribers can download from well over 100 previous articles: http://www.f2photo.co.uk/

You can view a selection of full size, 10.2 megapixel images taken with the new Sony Alpha 100 on David Kilpatrick’s pBase pages. At the last count there were over 70 examples and the Alpha images had clocked up over 100,000 views. There’s lots of technical information on the tests, examples, and comparison present on these pages. These include comments, captions and EXIF shooting data: http://www.pbase.com/davidkilpatrick

There is an independent Minolta M-AF forum and website, Dyxum, which offers many useful resources including lens tests and storage card speed comparisons. Unlike dPreview, Dyxum does not ban participants for being associated with specialist websites like Photoclubalpha, and has kindly promoted and helped us in the past: http://www.dyxum.com

Yahoogroups include one dedicated entirely to Minolta which in practice is used by Sony Alpha owners as well - http://groups.yahoo.com/group/Minolta/. There is also a Yahoogroup called SonyAlpha, at least until Sony’s legal dept ask them to cease and desist: http://groups.yahoo.com/group/SonyAlpha/.

A busy forum is well established at Dynaxdigital - http://www.dynaxdigital.com/

Carl Garrard and T E Morrison have set up a site called Alphamountworld which offers forums, reviews and articles and will be reporting from major trade shows in the US. Carl is also going to post articles from his show visits or press invites to Photoworldalpha.

A useful group with a strong photography emphasis is UKExpert - forums and galleries and many further onwards links. It was a pleasure to meet Andy from UKExpert at the Sony Alpha 700 launch, and great to know that Sony value the presence of independent opinion-formers.

There is a photo sharing site (by far the most popular web activity for photographers!) at Shootalpha.com. This is, after all, what camera clubs and even august professional associations do - share their pictures and pass generally not unkind comments on them to each other, with the occasional bit of constructive crit. Do not expect to encounter the photo equivalent of Simon Cowell stalking the gallery pages, you will be welcomed as a beginner and find your level quickly. There is also an active forum.

Dealers and spares

At Icon Publications Ltd we now have just a selection of Minolta glass filters; MD/AF hard lens cases (many types); Dynax branded original camera straps; Minolta leather cases ideal for iPhones, iPods etc; and Vectis BPS-1 battery base grips for the Vectis S-1.

Former Minolta Club administrator Adrian Paul has his own specialist business selling spares, accessories and smaller hard-to-obtain products from the Minolta and Konica Minolta ranges, and will be offering Sony Alpha system products in future. The Photostore is a mail-order business only and Adrian offers a fast, excellent standard of service and knowledge: http://www.photostore-uk.com/

Lens rental is also available from the Photostore in the UK, but applies only to Photoworld magazine subscribers, and full details are printed in each magazine. There is a new Alpha lens rental service operating in the USA - http://www.alphalensrental.com/index.html.

In New Zealand, the Sony Service Centre for Alpha is http://www.phototronic.co.nz/ - they are also dealers, an ideal one-stop shop for purchases and repairs, run by a former Minolta UK Ltd service department staff member.

Pro dealers Calumet have the Alpha system now as a main line, after decades of sidelining the Minolta mount. This is very important and will put the Alpha in front of Britain’s working professionals: http://www.calumetphoto.co.uk/.

London Camera Exchange Colchester is now a Sony ACE dealer and has committed to supporting this website and our magazine. Manager David Jenner will always try to offer the best deal to Photoclubalpha members! Email them on colchester@LCEgroup.co.uk or call 01206 573444.

To find out about the values of used cameras, visit the Monark camera price guide site - http://www.cameravalues.com/

Thank you for visiting the photoclubalpha.com site. If you would like to receive future information by email from Sony UK about the Alpha system, and news of future developments for the former Minolta Club of Great Britain, please email david@photoclubalpha.com using the heading ‘Add to Alpha mailing list’.

A review by David Kilpatrick from Photoworld Spring 2007 with additional updates

MY SONY Carl Zeiss 16-80mm “superzoom” arrived from Warehouseexpress - the best price I could find and one of the very best dealers in terms of service - packed rather minimally for a £465 purchase.

Shortly before the June 6th 2006 worldwide launch of the Sony Alpha digital SLR system the European press learned that major title editors would meet in Marrakesh for the unveiling of the Alpha 100. No-one anticipated being driven miles into the desert-like countryside of Oued Nfis for the experience of a night under canvas after witnessing feats of Berber horsemanship and a massive pyrotechnic intro! Read David Kilpatrick’s original report from the Summer 2006 edition of Photoworld magazine.

An old Japanese folk-tale, discovered in a book of oriental myths and legends, and translated from the original Ancient Sumo script by David Kilpatrick.

THERE WAS once a beautiful Geisha called Minolta (here real name was Chiyoko but she adopted the stage name of Minolta once her fame spread abroad). She had many rivals, and was courted by many suitors.