Photoclub Alpha

Nikon has introduced some of the technologies we might expect to see from Sony, apparently using the IMX021 sensor (the pixel count on the long edge is 4288, rather than 4272 as normally processed from a Sony Alpha 700 file, but this is within the usual limits of different raw conversions). The D90 is an A700-class camera for £699 but includes Live View with face detection contrast-detect focusing, 720p HD movie recording up to 5 minutes, 4.5fps continuous shooting, ISO to 3200 (6400 HI), and Auto Distortion Correction when fitted with current Nikon lenses.

Canon has today officially announced the 15.5 megapixel APS-C EOS 50D. This is a 1.6X factor sensor, packing a density well in excess of the Alpha 350 - if Sony was to make an Alpha with the same pixel density it would be 17.5 megapixels, and a full framer would be 38.5 megapixels.

It’s not going to be long before we see the Alpha 900, and some cameras are known to be out there on trial in the hands of Sony staff and pre-release testers. I am not one, so rest assured, this is not a leak! What can you expect from the Alpha 900’s full-frame prism finder?

At the end of September 2006, I set off for a quick visit to photokina in Cologne, having parted company with Icon’s am-pro magazine ƒ2 and not really needing to report on the whole show in detail. Here’s the report I wrote then, with photos, and some thoughts for the 2008 show.

There seems to be a lot of speculation about the Alpha 900 or Pro, and uncertainty about the timing of introduction. The August 14th date is not the 900, it’s two Cybershot models. The Alpha 900 will, as far as we are aware, be shown to the press on September 9th/10th worldwide.

Well, it looks as if the 14th August UK press conference for exciting digital camera news may not be about the Alpha 900 after all - Sony has just officially announced that some colourful little Cyber-shot models with ISO 3200 capability will be unveiled there, and no mention of the A900. Roll on September 9th!

Here’s Sony’s release on the new Cyber-shots - I apologise for leaving the hyperbolic advertising style adjectives (unusable editorially, and just a waste of words) in place:

Calumet has announced that its Wardour Street, Soho, London store is now a Sony Alpha Centre of Excellence:

http://ebm.cheetahmail.com/c/tag/tBImAnOBSZ4PaB7SFuqB8eZtgdl/doc.html

Received this morning from Olympus PR:

Tokyo, 5 August 2008 – Olympus Imaging Corporation (Olympus Imaging) and Matsushita Electric Industrial Co., Ltd. (Panasonic) today announced joint development of technologies and devices for the “Micro Four Thirds System standard”.

SONY UK has notified us of a press conference to announce an ‘exciting digital camera’ on August 14th.

They have also said that full details will be provided soon. It is possible this will be embargoed - we may attend a meeting on the 14th, but have to agree not to publish until a date later on, perhaps in September.

Update: it seems there is an international Sony Alpha press trip on Sept 9/10th to Edinburgh. Members of the Euro technical press have been invited, as a two-dayer with a stack of nightlife (the Festival and Fringe have just kicked into action today) it is an ideal location for putting the Alpha 900 and new 16-35mm and 70-400mm into the hands of journos. But it’s one week after the Sept 2nd close of the Festival itself, with the fireworks display. The Fringe is still running.

It seems very unlikely that the Aug 14th conference would be the long-awaited Alpha 900 launch since it is only a single day, or part of a day, and would not take place so long before an apparent pre-photokina pan-European press event. Judging by previous launches - Alpha 100, 2-day event in Morocco June 5-7th 2006; Alpha 700 2-day event on Lake Como Italy end of 1st week in September 2007; my guess is that the Edinburgh event is the big hands-on opportunity for the flagship full frame DSLR almost one year to the day after the launch of the 700. A very busy year, too, during which Sony has launched three other DSLR bodies and several important lenses.

Well, Edinburgh’s 45 minutes from my door and even if I am surplus to the tightly controlled A-list of such events I may be able to drop in and join them for a drink, as there’s one or two folk going I would like to say hello to. But then, Edinburgh is an airport! Just because the press gets to land there does not mean the city is where they are headed. I’ve been to big press events at Gleneagles (Kodak) and even in the middle of the Berwickshire countryside (Canon) in the past. It could be anywhere in Scotland - and some places in Scotland are not on our doorstep!

It costs me over one working day and around £200 to get to a London event (I’d rather by invited to almost anywhere in Europe than London in summer…) but whatever goes, the September date is an essential launch I am sure, and not just another Cybershot across the bows of the enemy!

- DK

MANY photographers habitually use layers from everything. I don’t! In fact, I try to minimise my time spent on post-processing shots for stock library sale, and work very quickly. If it needs complex setup or demands working using layers to be able to go back and change things, I’ve probably already wasted too much time. Here’s an example of an Alpha 700 shot created from two slightly different versions, and how it was done.

The latest release of Adobe Lightroom, v2, handles all Sony Alpha and earlier KM digital camera raw formats including the Alpha 700, 200, 300 and 350. It is also updated, along with the final release of Adobe Camera Raw 4.5, to handle Nikon D700. Because Canon appears to have left their filetype identical to the A400, their new 1000D was recognised immediately by ACR even in 4.5 beta version.

This article was originally published in Photoworld magazine April 2008. It discusses the reasons for choosing between the 18-70mm, 16-105mm, 16-80mm, 18-200mm and 18-250mm kit lens choices for the Sony Alpha DSLR system and has been updated from the original text.

SONY Alpha prices are now the lowest of any competing DSLR system - for current-model bodies - on the UK market. Dealers are now selling the Alpha 200 body for as little as £229.99 and even the Alpha 350 has dropped to under £400 body-only. £100 cashback on the Alpha 700 body, £150 on any Alpha 700 body+lens kit, has been extended to September 30th.

A typical specialist Sony ACE dealer advertisement from London Camera Exchange, about to be printed in Photoworld, reveals the latest price deals:

Click on the ad to view a full size copy. If you call LCE be sure to ask about their deals offering one year’s FREE membership of Photoclubalpha with four issues of our full colour quarterly Photoworld magazine.

One of the problems with the Alpha 350/300 is that the Live View is linked to the settings when you use Manual exposure. It provides a form of metering, a relatively accurate preview of under or over exposure. This makes it impossible to use Manual with studio flash (AC mains strobe) setups. Currently, there is no menu setting to turn off ‘exposure preview with manual’ and enable ‘auto LV gain with manual’. But there is a solution.

What we thought would be the ‘Alpha Pro’ project - display centres for the entire system sited at key retail outlets through Britain - turned out to be the ‘ACE’ project. That is, Sony Alpha Centres of Excellence. London Camera Exchange Colchester, one of the selected dealers, supplied these shots of the new showcase.

If you use Sigma lenses on your Alpha, you can join the Sigma User Club UK and enter their prize competitions (anyone can join, worldwide, but you must be in the UK to enter the competitions as the prizes are given by the UK distribution company).

Alan Hess is the author of a new field guide to using the Sony Alpha 700, published by Wileys, with 281 pages and the usual contents covering basic photographic techniques as well as the camera’s operation.

The cost of the guide is 16 Euros by mail order from Research & Markets of Dublin website; the title is ‘Sony Alpha DSLR A700 Digital Field Guide‘.

The parallel development of Carl Zeiss lenses for Sony (AF lenses in the Alpha mount) and independent manual focus lenses for other makes continues. The latest CZ design is a revision of the classic 18mm Distagon last seen in the Contax system, optimised for colour balance and reflection supression with digital SLRs.

Sony has announced the September introduction of the most powerful flash yet for the Alpha system, which incorporates a brand new body design allowing optimum bounce flash illumination regardless of how you hold the camera.

Increases in pixel count are often dismissed because to ‘double’ the resolution of a 6 megapixel sensor you would need 24 megapixels. Indeed, to double it linearly you would - but the human eye judges density of detail on an area basis.

Following announcements that Sony has developed a backlight technique to enable extremely low noise exposures, we receive this press release which may or may not be related - a Sony CCD astrophotography camera capable of one-hour exposures and programmed sequences. Resolution seems a bit basic though.

Here’s a question which came in to my email just now:

“Could I process a RAW file in Photoshop to achieve a similar effect as if I had used a Polaroid lens filter?
Or would I be better just using the Polaroid filter?”

The answer is that you can never imitate the effect of polarizing light (which changes the way reflective surfaces look, and deepens or lightens the sky blue according to the zone of the sky relative to the sun’s position. But you can use Adobe Camera Raw (CS3 versions) to deepen skies you never thought could be rescued.

The introduction of a £399 (street price, RRP £449) DSLR with 14.2 megapixels – with or without a useful type of Live View – should have been applauded by reviewers. It’s the single most important point about the camera. No other DSLR approaches this image size and resolution at such a low price.

Our cover photo for the Spring 2008 issue of Photoworld was taken with a Tamron 70-300mm zoom costing less than £120 from most larger retailers or internet shops. The reputation of the lens meant we had to take a look at it, because the current choice in the Sony range is limited to one ‘kit’ 75-300mm costing £179, and the new 70-300mm G SSM lens costing £600.

CLICKING on key mapping points of a face, then adjusting some simple overlaid Bezier curves using movable anchors, it takes only a minute to load a typical headshot portrait into Portrait Professional.

Today I took delivery of a Sony 70-300mm f/4.5-5.6 G SSM lens. There is no doubt this is the best built Sony SAL lens I’ve handled (the CZ 135mm 1.8, 85mm f1.4 are a class above again). It weighs over 800g with its lens-hood, which is one of the most efficient deep tele hoods I’ve seen.

Now that there are five Sony Alpha DSLR bodies in circulation, with many owners of the original 2006 Alpha 100 considering a replacement, the differences between this ur-Alpha and the 2007-8 generation of Alpha 700, 200, 300 and 350 need examining.

Epson today announces the launch of its high specification professional A3+ photo printer - the Stylus Photo R2880. Aimed at professional photographers and keen amateurs, the printer utilises Epson’s advanced UltraChrome K3 with Vivid Magenta pigment inks

Epson has today launched an innovative new print plug-in for the Adobe Photoshop family of products that provides users with enhanced functionality and flexibility, making colour-managed printing quicker and easier.

FUJIFILM UK Ltd. (Managing Director Hiroshi Saigusa) has announced that it is to increase prices on its range of photographic papers and films in the United Kingdom. The price changes are being implemented on a worldwide basis.