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Could Sony get ‘DxO Inside’?

I don’t have an Alpha 500 or 550 here yet, even though Photoclubalpha has been second in the Google search results for ‘Sony Alpha 550′ for some time and remains so as I write (the New York Times is first). That’s not bad for a Wordpress blog website which does NOT employ the services of the dozen or so ’search engine optimisation’ experts who contact us each week! Hopefully we’ll have a review camera very soon, preferably the 550.

In the meantime, a few samples have been posted on various sites which show the raw conversion engine of the camera/s (not necessarily the JPEG compression stage, as always seems to be assumed) has been radically revised. Sony call this ‘enhanced BIONZ’ and I think there’s a clue to how it has been enhanced in the relationship of Sony Europe and DxO Labs, the French company which specialises in in-camera process analysis and development.

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New accessories for Sony Alpha range

A long-demanded 1.15X eyepiece magnifier – compatible with all APS-C format Sony Alpha DSLRs – is just one of a rollout of new minor accessories for the system. The Magnifying Eyepiece FDA-ME1AM is designed to fit the A700, A380, A330, A230, A350, A300 and A200 and should also be fully compatible with A100, Konica Minolta 7D and 5D.

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New Photoworld issue out now

Photoworld 2008 #2 is now being mailed to subscribers!
Photoworld Spring 2008 cover

Our Spring edition features -

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Eyepiece magnifiers for the Alpha DSLRs

The launch of the Alpha 350, with its small 0.74X viewfinder, makes a proper eyepiece magnifier attachment an essential addition to the Sony accessory range. Olympus, Nikon and Pentax all have such magnifiers, which permit a full view of the screen for most wearers and make all the difference to the manual focusing and general comfort in composing shots. We tested two devices, one of them the highly affordable Seagull 1x-2.5x right angle finder, and the other Olympus’s ME-1 1.2X ocular magnifier.

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Sony Alpha 350 Live View tested

The Sony Alpha 350 14.2 megapixel DSLR pioneers a new type of Live View, related to Olympus’s original Mode A of the E-330 where a beamsplitting arrangement allowed a video CCD to view the actual focusing screen of the SLR system.

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How the live view A300 and A350 will work

NOT everyone will want the live view offered by the A300 and A350 – it does turn out to be more or less as we suggested, a secondary optical path adjacent to the eyepiece inside the prism housing. I’ll explain here exactly what the implications are, and why a future model – let’s call it the A500 – offering the 14.2 megapixel sensor without the live view may be worth waiting for.

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70 years of Minolta

History Poster

IN 1998 Minolta published, for their 70th anniversary, a large poster featuring all the landmark cameras from their own museum and employee collections. Many of the cameras shown – all fairly small on the poster – were well used and worn examples. The original image-files for the poster, which we have archived, are of poor quality. They are Japanese inkset CMYK sharpened for pre-press, with very dark gamma. This page re-creates all the information from the original poster, complete with the photographs. This page has been updated so that each period now appears as a separate section – simply select the next page to move on after reading each one. Page 1 is 1928-39, Page 2 1940-1959, Page 3 1960-69, Page 4 1970-79, Page 5 1980-89, and Page 6 is the 1990s. If you know the period of the camera you want to see, go straight to the page.

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The Haoda split-image/microprism screen

HAODA FU has been supplying alternative focusing screens for the 5D and A100 since 2006 and for many other makes before this. While the Alpha system DSLRs are not intended to have user-changeable screens, it is relatively easy and risk-free.

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