Photoclub Alpha

London. — October 22, 2009 — Adobe Systems Incorporated (Nasdaq:ADBE) today introduced Adobe® Photoshop® Lightroom® 3 beta software for Macintosh and Windows®, a public preview of new and improved functionality to be delivered in the next major release. Lightroom is the essential digital photography workflow solution, helping serious amateur and professional photographers quickly import, manage, enhance, and showcase all their images from one application. Available as a free download on Adobe Labs, Lightroom 3 beta delivers a preview of new tools that will be in Lightroom 3, including more intuitive importing, unparalleled noise reduction and sharpening tools and enhanced slideshow capabilities.. Adobe encourages photographers to test this early selection of new features and provide the product team with their feedback.

I don’t have an Alpha 500 or 550 here yet, even though Photoclubalpha has been second in the Google search results for ‘Sony Alpha 550′ for some time and remains so as I write (the New York Times is first). That’s not bad for a Wordpress blog website which does NOT employ the services of the dozen or so ‘search engine optimisation’ experts who contact us each week! Hopefully we’ll have a review camera very soon, preferably the 550.

In the meantime, a few samples have been posted on various sites which show the raw conversion engine of the camera/s (not necessarily the JPEG compression stage, as always seems to be assumed) has been radically revised. Sony call this ‘enhanced BIONZ’ and I think there’s a clue to how it has been enhanced in the relationship of Sony Europe and DxO Labs, the French company which specialises in in-camera process analysis and development.

Sony has announced the Alpha 850 today, without a press conference, but via email to editors. The press release follows, confirming pretty much everything we have already been able to reveal about the 850. One exception – it does have dual BIONZ processor, not single, just a slower image throughput perhaps due to clock speed, buffer, processing firmware changes. We must hope that the slower capture rate is accompanied by superior image quality, as that is a real possibility. I have marked in bold any phrases which I think might indicate something new. Apparently the body-only deal is to appear one month before the kit.

Sony has announced the Alpha 500 and 550 today with an official release to all press. No press conference was held for the UK press and any advance information received has been given indivudally to journalists. There is a press event tonight in London but this is VERY specifically stated to be for trying out the new Cyber-Shot models at twilight. The official release follows.

ACCORDING to specifications revealed on a German site, the new Sony Alpha 500 will have a 12.3 megapixel CMOS sensor capable of providing Live View to the rear 3 inch medium resolution screen – with Manual Focusing at 14X magnification. The in-prism based Quick AF Live View is retained, giving a choice between two entirely different systems of Live View, Sony’s innovative and easy solution scanning the focus screen, and a critically accurate alternative for tripod work. The camera may sell for just €50 more than the Alpha 380 – or break the £500 body only barrier in the UK right from the start.

Adobe’s Camera Raw Release Candidate 5.5, which introduces global corrections for all Bayer sensor cameras requiring a differential value treatment between the two Green channels, has a visible effect on the colour of Sony Alpha file conversions.

Tamron’s 18-250mm lens – later adopted by Sony – was so good that it really takes some effort to beat it. Sigma has put that effort in, but the cost is a very much larger and heavier lens. If all you got was some better performance, it might not be all that exciting. But you get potentially superior anti-shake through its built-in OS, and faster focusing with HSM, the Sigma equivalent of SSM.

SONY puts two 10.2 megapixel consumer digicams on the market in September 2009 using the back-illuminated Exmor R sensor. This CMOS sensor architecture takes the ‘sandwich’ which forms the light-sensitive pixel wells, and reverses it so that the side previously used for connections now faces the image-forming light. This change allows more light to be captured, resulting in improved high ISO performance. So far, the Exmor R technology has only been used in video cameras and this is the first appearance of it in still cameras. The cameras can shoot at 10 frames per second.

The Alpha 900 offers an unrivalled view through its 100% prism finder. The extra brightness, as well as the size and clarity, make most subjects far easier to photograph well. For some users, however, the full frame camera brings a disadvantage in terms of reach and resolution. You need lenses 50% longer (and thus twice the size, and four times the cost!) to fill the frame with the same distant sports and wildlife subjects. I don’t need to remind anyone how popular these two subjects are with amateurs, and sometimes, how important to professionals.

My Sony Alpha 380 was supposed to arrive before July 13th according to SimplyElectronics.net – via Amazon – claiming UK despatch of 2-10 days delivery after debiting my card on July 6th from a July 3rd order. Well, it didn’t arrive by July 21st, and after some email exchanges I have apparently obtained a refund for the charge they made for an item they did not have (though this was still showing as ‘processing’ in August). Warehouseexpress.com had got the A380 plus 18-55mm kits  by that time, for £10 less, and delivered in 24 hours. Update August 9th: under a month later, the warehouseexpress kit price has fallen by 10% (£50) to £548 inc VAT.