Photoclub Alpha

It’s not going to be long before we see the Alpha 900, and some cameras are known to be out there on trial in the hands of Sony staff and pre-release testers. I am not one, so rest assured, this is not a leak! What can you expect from the Alpha 900’s full-frame prism finder?

There seems to be a lot of speculation about the Alpha 900 or Pro, and uncertainty about the timing of introduction. The August 14th date is not the 900, it’s two Cybershot models. The Alpha 900 will, as far as we are aware, be shown to the press on September 9th/10th worldwide.

Received this morning from Olympus PR:

Tokyo, 5 August 2008 – Olympus Imaging Corporation (Olympus Imaging) and Matsushita Electric Industrial Co., Ltd. (Panasonic) today announced joint development of technologies and devices for the “Micro Four Thirds System standard”.

The latest release of Adobe Lightroom, v2, handles all Sony Alpha and earlier KM digital camera raw formats including the Alpha 700, 200, 300 and 350. It is also updated, along with the final release of Adobe Camera Raw 4.5, to handle Nikon D700. Because Canon appears to have left their filetype identical to the A400, their new 1000D was recognised immediately by ACR even in 4.5 beta version.

This article was originally published in Photoworld magazine April 2008. It discusses the reasons for choosing between the 18-70mm, 16-105mm, 16-80mm, 18-200mm and 18-250mm kit lens choices for the Sony Alpha DSLR system and has been updated from the original text.

SONY Alpha prices are now the lowest of any competing DSLR system - for current-model bodies - on the UK market. Dealers are now selling the Alpha 200 body for as little as £229.99 and even the Alpha 350 has dropped to under £400 body-only. £100 cashback on the Alpha 700 body, £150 on any Alpha 700 body+lens kit, has been extended to September 30th.

A typical specialist Sony ACE dealer advertisement from London Camera Exchange, about to be printed in Photoworld, reveals the latest price deals:

Click on the ad to view a full size copy. If you call LCE be sure to ask about their deals offering one year’s FREE membership of Photoclubalpha with four issues of our full colour quarterly Photoworld magazine.

London Camera Exchange Colchester manager David Jenner has two of these hardback books, which showcase the Alpha lens range as it was in 2007-8 and feature photography from round the world plus technical data and diagrams for both Sony G and Carl Zeiss designs.

He has agreed to give them away to two UK-based Photoclubalpha readers, and you can find the link and instructions hiding in our Forum now. Happy hunting! Just click the Forum link, register with the forum, and locate today’s new post about the lens book giveaway. It closes end of July 31st. By entering this draw you agree to allow LCE to email you with any appropriate news of Sony Alpha system offers in future.

Sorry, it is only open to UK addresses. Drawn winners will be asked for their postal address by email.

- David

What we thought would be the ‘Alpha Pro’ project - display centres for the entire system sited at key retail outlets through Britain - turned out to be the ‘ACE’ project. That is, Sony Alpha Centres of Excellence. London Camera Exchange Colchester, one of the selected dealers, supplied these shots of the new showcase.

If you use Sigma lenses on your Alpha, you can join the Sigma User Club UK and enter their prize competitions (anyone can join, worldwide, but you must be in the UK to enter the competitions as the prizes are given by the UK distribution company).

Sony has announced the September introduction of the most powerful flash yet for the Alpha system, which incorporates a brand new body design allowing optimum bounce flash illumination regardless of how you hold the camera.

Following announcements that Sony has developed a backlight technique to enable extremely low noise exposures, we receive this press release which may or may not be related - a Sony CCD astrophotography camera capable of one-hour exposures and programmed sequences. Resolution seems a bit basic though.

The introduction of a £399 (street price, RRP £449) DSLR with 14.2 megapixels – with or without a useful type of Live View – should have been applauded by reviewers. It’s the single most important point about the camera. No other DSLR approaches this image size and resolution at such a low price.

Our cover photo for the Spring 2008 issue of Photoworld was taken with a Tamron 70-300mm zoom costing less than £120 from most larger retailers or internet shops. The reputation of the lens meant we had to take a look at it, because the current choice in the Sony range is limited to one ‘kit’ 75-300mm costing £179, and the new 70-300mm G SSM lens costing £600.

CLICKING on key mapping points of a face, then adjusting some simple overlaid Bezier curves using movable anchors, it takes only a minute to load a typical headshot portrait into Portrait Professional.

Today I took delivery of a Sony 70-300mm f/4.5-5.6 G SSM lens. There is no doubt this is the best built Sony SAL lens I’ve handled (the CZ 135mm 1.8, 85mm f1.4 are a class above again). It weighs over 800g with its lens-hood, which is one of the most efficient deep tele hoods I’ve seen.

Now that there are five Sony Alpha DSLR bodies in circulation, with many owners of the original 2006 Alpha 100 considering a replacement, the differences between this ur-Alpha and the 2007-8 generation of Alpha 700, 200, 300 and 350 need examining.

Epson today announces the launch of its high specification professional A3+ photo printer - the Stylus Photo R2880. Aimed at professional photographers and keen amateurs, the printer utilises Epson’s advanced UltraChrome K3 with Vivid Magenta pigment inks

Epson has today launched an innovative new print plug-in for the Adobe Photoshop family of products that provides users with enhanced functionality and flexibility, making colour-managed printing quicker and easier.

Photoworld 2008 #2 is now being mailed to subscribers!

Our Spring edition features -

USERS of the Nikon D3 downloading the latest firmware update have found information strings referring to the D3X and listing the file sizes the forthcoming camera will produce. The sizes match the pixel count of the Sony full-frame CMOS sensor due to be used in the ‘Alpha 900′ Sony full-frame body.

The launch of the Alpha 350, with its small 0.74X viewfinder, makes a proper eyepiece magnifier attachment an essential addition to the Sony accessory range. Olympus, Nikon and Pentax all have such magnifiers, which permit a full view of the screen for most wearers and make all the difference to the manual focusing and general comfort in composing shots. We tested two devices, one of them the highly affordable Seagull 1x-2.5x right angle finder, and the other Olympus’s ME-1 1.2X ocular magnifier.

The Sony Alpha 350 14.2 megapixel DSLR pioneers a new type of Live View, related to Olympus’s original Mode A of the E-330 where a beamsplitting arrangement allowed a video CCD to view the actual focusing screen of the SLR system.

There’s a lot of controversy right now about whether or not the image structure of the Alpha 700 files at very high ISO - mainly 3200 and 6400 - is as clean as raw processed results from other comparable cameras like the Canon 40D (does not offer ISO 6400), the Olympus E-3 (does not offer ISO 6400) or the Nikon D300. At the heart of this is the way different raw processors handle file conversion, and most specifically, the current performance of Adobe Camera Raw 4.3.1.

The Sony DSLR A200 is now on sale, following the end of Alpha 100 production. Although it is without any doubt the Alpha 100 replacement mentioned by Sony executives in October 2007, when they first revealed that the 100 was no longer being made, it is not an exact equivalent and represents a mixture of upgraded performance and simplified specification. Because it has gone in two directions at the same time, the A200 poses a problem for A100 owners.

New photo website Myelephantbites.com offers the chance to turn digital photographs into animated movies by combining digital images with sound, words and special effects. The site would like to reward Photoworld readers with complimentary trials forthe first 1,000 readers. We have now extended that offer to Photoclubalpha website visitors, as we said we would do so early in February.

The prototype ‘Flagship’ Alpha DSLR, with its 24 megapixel sensor, may offer live view - almost certainly off the sensor. Sony prototype (it is still officially in that state) product photographs reveal what looks like an extra button or sliding switch - and at least one rumour states that this is definitely for live view.

NOT everyone will want the live view offered by the A300 and A350 - it does turn out to be more or less as we suggested, a secondary optical path adjacent to the eyepiece inside the prism housing. I’ll explain here exactly what the implications are, and why a future model - let’s call it the A500 - offering the 14.2 megapixel sensor without the live view may be worth waiting for.

Sony Corporation today announced the development of a 35mm full size (diagonal:43.3mm) 24.81 effective megapixel, ultra-high speed high image quality CMOS image sensor designed to meet the increasing requirement for rapid image capture and advanced picture quality within digital SLR cameras.

Sony Europe’s Recording Media & Energy (RME) division today announced a new LTO-4 photo contest promotion that offers the chance to win one of three digital cameras from Sony – in return for creative pictures of LTO-4 tape cartridges. The competition can be entered by distributors, resellers and end-customers of Sony’s LTO-4, its highest capacity media.

A mention of 16mm Minoltas reminded me that a few years ago I found a perfect kit - without outer box or instructions, sadly - at an antique fair. A daylight developing tank for the film turned up in the closing-down stock from Konica Minolta’s warehouse. I decided they should really find a new home together via the normal eBay route, but before they went, a studio shoot was needed to record them for our virtual museum.