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Sony NEX Launch – detailed transcription

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The European press launch

David Kilpatrick recorded the proceedings at Le Meridien Lav Hotel, Split, Croatia on March 11th 2010 using a Zoom H2 portable digital recorder. Shirley Kilpatrick transcribed the audio, with subsequent editing to translate verbal output to read well as text. This is a multi-page document please use the PAGE navigation at the foot of each page to continue reading. It is a very long document.

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Alpha Silver Jubilee – 25 years 1985-2010

The Alpha System celebrates its Silver Jubilee or 25th Anniversary this month – though left uncelebrated by the inheritors of the Minolta AF legacy, Sony. They have no reason to draw fresh attention to the age of the system, as in four years they have taken it the same sort of distance that Minolta took the world’s first AF system in the late 1980s.

It’s not only Alpha’s 25th birthday. This is also the 25th birthday of modern AF SLR systems – all of them!

This is a multi-page article. See the links at the bottom of the page to Continue Reading after each page.

For Photoclubalpha and the historic Minolta Club of Great Britain, the anniversary does matter. A good many of you out there have been members since the launch of the system, often using the earlier SR and X manual focus systems before that. We still have a 1985 Minolta 7000AF and it’s still working just as it did when new.

25 years before the first Minolta SLRs appeared – a folding Minolta Six of 1935

I don’t mind showing my age to make a comparison. I was 11 in 1963 when I took my first pictures with an SLR camera. My father had bought himself a Pentax S3 – and the camera it replaced was 25 years old, a pre-war Zeiss Ikon Kolibri collapsible 16-on-127 model.

When the Kolibri was made, 127 was the ‘vest pocket’ format of choice. 35mm was on the rise, but 35mm SLRs had not yet arrived. They were as much a thing of the future as digital SLRs were when the Minolta 7000AF was launched.

But within that 25 years, there was hardly a single camera system made with interchangeable lenses that did not become obsolete. Only the ‘frozen assets’ of the cold war kept some systems, like the Exakta bayonet and the Praktina, alive. New brands were launched, from the British Wrayflex and Periflex to the Italian Rectaflex and many German oddities. It was not unusual for an entire system to be come and gone within a few years.

Even in the following quarter-century, the high years of the Japanese 35mm SLR, the succession of lens mount changes was bewildering. Independent lens makers like Tamron and Sigma were forced to make systems using interchangeable mounts not just because the public wanted it. A dozen or more mounts were made for every lens and in the 42mm screw thread fit alone there were endless variants – Praktica LLC (Pentacon Electric), Olympus FTL, Pentax ES and more.

It was more or less a 25-year cycle – the SR system was announced in 1958, and really got underway by 1960. It was to be another quarter century before the AF system arrived. We are now a further 25 years on – can we expect a totally new camera system, once again, in 2010?

Minolta’s SR bayonet mount, introduced in 1958/9, actually remained basically unchanged all the way through to 2005 when the last manual focus model, the X-370S, was available. It survives even now as a mount popular in China where the Seagull range from Shanghai Optical includes Minolta fit models. That mount only ever had one major revision, to add a linkage for open aperture TTL metering. The introduction of programmed exposure and shutter priority was cleverly enabled by using the existing design of lens mechanism and improving its accuracy, while adding a simple reference lug to the ƒ-stop setting ring.

Nikon’s 1959 F-mount proved similarly easy to improve without any basic modification. Both these bayonet mounts celebrated half a century of production in 2008/9 – another landmark, which Nikon was able to celebrate but Minolta of course could not.



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7fps – marketing point or real benefit?

ALL the current DSLRs made – whether by Canon, Nikon or even Sony with the A700 and A900 – state their maximum fps continuous shooting speed as being with NO autofocus, and NO exposure metering changes. There’s a lot of talk on forums about the 7fps of the new Alpha 550 – 14.3 megapixel CMOS APS-C with a good high ISO capacity – being in some way crippled because it has been made clear by Sony that this speed applies to a ‘lockdown’ of focus and exposure with the first frame. This is not surprising as it’s a quiet, mirror-up mode using the off-sensor live view to maintain contact.

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Master Photo Digital on-line – free

All of Icon’s professional Master Photo Digital magazines can be read free on line. The latest, June 2009, has just been published:

This magazines uses the same Flash Reader format as the 19 editions of Photoworld and – NEWLY ADDED! – five editions of Minolta Image from the 2002-4 period just before Konica moved in. We have been able to find complete, or very nearly complete, original archive files for these issues and create PDFs to convert for our subscription service.

Photoclub Alpha’s Photoworld quarterly magazine is now available as an on-line subscription without printed paper issues (you can print any pages you want from the Flash-viewable ‘book reader’ format editions, read on-line, or download to read when you like). The cost is just £10.00 per year and gets you the latest issue before it even reaches our susbcribers!

The five editions of MINOLTA IMAGE from 2002-2004 take the archive back to December 2002 with 23 past editions of the club magazine available to read. Your £10 now gets you over 800 pages right away.

You don’t even have to keep checking the site, you are sent an email anytime we add a new edition – or add to our archive of back issues. Already there are 19 issues of Photoworld covering from Spring 2004 to Spring 2009 – the entire history of the Alpha digital system from the Konica/Minolta merger onwards. That’s over 500 A4 pages of reviews, news, tests, portfolios, galleries, how-to-do-it and inspirational articles. To preview what’s on offer (see the covers, contents page and first couple of pages of each magazine free) click the link then click any cover thumbnail. You’ll get a preview of four pages, and the choice of a full subscription or the single issue price of £3. If you pay for the full digital subscription all the issues are unlocked including the next year’s new issues, and each archive edition as we add them.

PW Subscribe
PW Subscribe

You can also subscribe, worldwide, to both printed and digital editions – this subscription for £25 means you will get the next four printed magazine delivered to your door:

PW Digital + Printed
PW Digital + Printed

Here are two comments from readers:

“The current Photoworld copy I received yesterday again is of outstanding quality. It is easily the thinnest magazine I read in terms of mm width, yet content and printing quality are reason for great delight. The printing is so much better then any of the magazines for sale in Germany, it is breathtaking every time.” - Markus Spring

“The best ten quid of any Minolta/Sony owner’s money has to be on YUDU, right now. I have just paid (through PayPal) and have access to every copy (it seems) of Photoworld magazine from early 2004. That’s 19 editions and the on-screen presentation is fantastic, not to metion the opportunity to download and read offline. I love magazines, I especially love photography magazines, and to be able to read the back catalogue of Photoworld is an absolute steal for that price.” - Brian Young

Postal subscription only Paypal options

You can subscribe to the printed edition only (no digital edition access) using our online Paypal subscription service.


Sony CMOS sensor background revealed

There is a white paper by Sony Semiconductor on the imaging processing which I think is in the HX1, http://www.sony.net/Products/SC-HP/cx_news/vol55/pdf/featuring55.pdf. I assume it is the IMX-032 CMOS sensor (http://www.sony.net/Products/SC-HP/cx_news/vol55/np_imx032cqr.html) mated to a CXD4109AGG image processing chip. There seem to be some interesting techniques employed, multi-plane synthesis to combine several frames for low light and HDR capture.

With the IMX-032, it is interesting to note that the on-board programmable gain amplifier has a gain value of up to 18dB or a factor of 8, so if base ISO is 80, then maximum “analogue” ISO is 640. If we compare the IMX-032 versus Sony’s first column ADC CMOS chip (IMX-017), the IMX-32 has an 11.8% better photo-electron efficiency per unit area (2300e per 1.75 micron square pixel compared to 4500e per 2.5 micron square pixel). Might be a sign that Sony is improving the process and design used to make their CMOS chips.

The backside illuminated chip is called the IMX-061, http://www.chipworks.com/uploadedFiles/Aliased_Pages/CMOS_ImageSensors_Spotlight/Chipworks%20-%20Sony%20IMX061%20EXR-0902-813.pdf
6MP and 1.75 micron pixels in ClearVID (45 degree) layout with a 1:6:1 RGB Bayer filter array, sacrificing colour resolution for spatial resolution.

The Nikon D90 chip is called the IMX-038 (not the IMX-021 as for the A700), so this suggests it has significant revisions compared to the IMX-021 (possibly linked to LiveView and HD Video?).

– Dr Daniel K. L. Oi

Sony at Focus on Imaging (report)

SONY’s stand was a real brightener for Focus. Gone were the black and orange colours I criticised at photokina, which for two successive years created a black hole compared to Canon’s oasis of light. Instead, huge white silks extended to the roof with bright spots and floods creating an inviting zone of pure light. White and orange rules!

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Canon launches UK/IR pro dealer network

United Kingdom / Republic of Ireland, 02 February, 2009: Canon today announces the launch of the EOS Professional Network (EPN) across the UK & Ireland. The Network will consist of EOS Professional Centres and EOS Professional Stockists. This may sound similar to Sony’s ACE dealer concept – but read the small print! It includes hire stock. Canon is fighting back seriously.

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Sony Alpha 350 – a Creative Review

The introduction of a £399 (street price, RRP £449) DSLR with 14.2 megapixels – with or without a useful type of Live View – should have been applauded by reviewers. It’s the single most important point about the camera. No other DSLR approaches this image size and resolution at such a low price.

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Tamron 70-300mm f/4-5.6 Tele-Macro LD Di

Our cover photo for the Spring 2008 issue of Photoworld was taken with a Tamron 70-300mm zoom costing less than £120 from most larger retailers or internet shops. The reputation of the lens meant we had to take a look at it, because the current choice in the Sony range is limited to one ‘kit’ 75-300mm costing £179, and the new 70-300mm G SSM lens costing £600.

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Which Sony Alpha?

Now that there are five Sony Alpha DSLR bodies in circulation, with many owners of the original 2006 Alpha 100 considering a replacement, the differences between this ur-Alpha and the 2007-8 generation of Alpha 700, 200, 300 and 350 need examining.

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