Photoclub Alpha

Now that there are five Sony Alpha DSLR bodies in circulation, with many owners of the original 2006 Alpha 100 considering a replacement, the differences between this ur-Alpha and the 2007-8 generation of Alpha 700, 200, 300 and 350 need examining.

Sony Europe’s Recording Media & Energy (RME) division today announced a new LTO-4 photo contest promotion that offers the chance to win one of three digital cameras from Sony – in return for creative pictures of LTO-4 tape cartridges. The competition can be entered by distributors, resellers and end-customers of Sony’s LTO-4, its highest capacity media.

Take your passion for photography to the next level with the most advanced digital SLR camera from Sony to date. Until 31 January 2008 you can claim up to £150 cashback on the new A700 DSLR.

This information is from the Sony UK website with some explanatory additions.

To save a few dollars, whoever assembled a double page advert for Sony-sponsored photo workshops which (I gather) has just appeared in the US magazine Popular Photography went to cheap online stock library iStockphoto and downloaded this image:

NEW YORK, Aug. 16, 2007: Sony Electronics has launched its largest integrated marketing campaign in the USA, centreing on its high definition DNA known as “HDNA.” The campaign, featuring Super Bowl MVP Peyton Manning of the Indianapolis Colts and NASCAR’s Dale Earnhardt, Jr., focuses on how Sony’s high-definition technology in a variety of product categories comes together to bring consumers unparalleled HD entertainment experiences.

THIS morning I received from the Managing Director of Sony United Kingdom Limited a copy of the book ‘Sony Alpha Lenses’, inscribed to me and signed by Mr Katsumoto, Senior General Manager of the Alpha Mount Company. This is a very high-quality book which contains not only the expected promotional shoot images (nice freebie trip to the French Riviera in the company of an attractive model, properly credited to the facilitators in small print at the end of the volume) but work from four selected former Minolta shooting stars.