Photoclub Alpha

SONY has shown itself to be lagging behind the competition as we reach the third bend on the second lap of the development of HD-video capable DSLRs. At PMA 2010, nothing ‘real’ was shown and the closest they came to further launches in the Alpha range was an advanced pre-production prototype of a 24mm f/2 Carl Zeiss T* ZA SSM.

But Sony may prove yet to be the tortoise – or perhaps to be Brer Rabbit. They could make the finishing line, the goal of a truly useful video DSLR, before Nikon/Canon/Pentax/OlySamPanny get there.

ACCORDING to specifications revealed on a German site, the new Sony Alpha 500 will have a 12.3 megapixel CMOS sensor capable of providing Live View to the rear 3 inch medium resolution screen – with Manual Focusing at 14X magnification. The in-prism based Quick AF Live View is retained, giving a choice between two entirely different systems of Live View, Sony’s innovative and easy solution scanning the focus screen, and a critically accurate alternative for tripod work. The camera may sell for just €50 more than the Alpha 380 – or break the £500 body only barrier in the UK right from the start.

Sony’s new Alpha 850 will be identical to the Alpha 900 in size, handling and external design – including the omission of onboard flash. The camera, expected to be launched before September, uses the same 24.6 megapixel CMOS sensor as the Alpha 900 but has – it is rumoured – only a single BIONZ processor, and a very slightly modified viewfinder. It is shipped without the Remote Commander (this becomes an optional extra) indicating that minimum retail price is Sony’s aim.

This is a screen grab from Fotobrenner.de in Germany who have the body only offered for €1999.00 and the kit with SAM 28-75mm f/2.8 new lens for €2699.00. As listed that makes the body about 10% more expensive than the current street price of the Alpha 900 – indicating either that the A850 prices are RRP and will rapidly fall, or that the A900 is about to get a price hike. They offer the A900 for €2499.00 and that would – pro rata – make the UK street price for the A850 about £1599. Please note: though the 28-75mm picture is authentic, the body shown has the AF switch set to C – just like the Sony shots of the A900 issued to dealers. Maybe they would do this for all packshots for some reason, maybe it was chance – more likely. It would be unlikely to happen again for the 850 shot so I reckon this is shopped.

This post has been updated on August 29th as it features second in Google searches for Sony Alpha 550 – but it contained only rumour links when first posted in May.

The camera is now launched, along with the 500 and the full-frame 850.

Please visit our detailed launch and specification reports -

http://www.photoclubalpha.com/2009/08/27/new-alpha-a500-a550-official-news-release/

http://www.photoclubalpha.com/2009/08/27/alpha-850-official-press-release/

http://www.photoclubalpha.com/2009/08/24/sensor-feed-live-view-in-new-alpha-500/

http://www.photoclubalpha.com/2009/08/27/7fps-alpha-550/

http://www.photoclubalpha.com/2009/08/01/alpha-850-24-megapixel-3fps-in-900-body/

- DK

Press release from Sony, March 3rd 2009 – important bits highlighted in bold, uncalled-for comments in italics:

The Cyber-shot HX1 by Sony, teams stunning picture quality, lightning-fast shooting and powerful creative features in a stylish, supremely easy to use camera. The new flagship of the Cyber-shot range showcases a range of sophisticated image sensing, optical and processing technologies that offer unrivalled creative possibilities.

TAMRON has announced that its new 10-24mm lens will be an ƒ3.5-4.5 design – not an ƒ2.8 as some rumours had it – and will hit the shops in Nikon and Canon mounts first, on September 20th.

At the end of September 2006, I set off for a quick visit to photokina in Cologne, having parted company with Icon’s am-pro magazine ƒ2 and not really needing to report on the whole show in detail. Here’s the report I wrote then, with photos, and some thoughts for the 2008 show.

Nikon is holding a launch today (June 30th) in London, and presumably worldwide. Richard Kilpatrick is attending for Icon Publications Ltd. As at 1.30am Monday, no press release has been received from Nikon, so we can assume an embargo will be in place but news may be released around 10.30am Monday 30th (GMT).

The launch is expected to reveal a low-cost 12 megapixel ‘full frame D300′ based on the sensor used in the D3, with a D100-type body like the D300. It may also preview the D3X, a full frame 24.x megapixel D3-type body using the new Sony high resolution full frame sensor.

We had early information that Sony would launch new products in June, which now has one day to go. The 58 flashgun may have been the only launch for June. A possible clue to imminent roll-outs may be that new Sony point of sale cabinets have space for products which the dealers don’t yet have! The 24-105mm f/4 G SSM has already been leaked but we can expect two more key lenses in the wide angle and medium tele zoom ranges. Rumours of a June 30th launch may apply to the Nikon conferences, not Sony.

My bet is that the first we may actually see of some new items for sale will be in the window of Foto Gregor, Cologne, around September 23rd. We shall be at photokina from the press day on September 22nd – watch this space!

- David

USERS of the Nikon D3 downloading the latest firmware update have found information strings referring to the D3X and listing the file sizes the forthcoming camera will produce. The sizes match the pixel count of the Sony full-frame CMOS sensor due to be used in the ‘Alpha 900′ Sony full-frame body.

The Sony Alpha 350 14.2 megapixel DSLR pioneers a new type of Live View, related to Olympus’s original Mode A of the E-330 where a beamsplitting arrangement allowed a video CCD to view the actual focusing screen of the SLR system.

The prototype ‘Flagship’ Alpha DSLR, with its 24 megapixel sensor, may offer live view – almost certainly off the sensor. Sony prototype (it is still officially in that state) product photographs reveal what looks like an extra button or sliding switch – and at least one rumour states that this is definitely for live view.

In mid 2007, rumours of a 14.8 megapixel Sony sensor came from the usual Far Eastern ‘inside’ sources. As a full-frame Alpha model (the so-called 900) had been previewed at PMA 2007, it was possible this megapixel count related to full frame, or near-full frame. It now looks as if it may have been a leak of development for currently rumoured 14.2 megapixel (active) Alpha 350, which is an APS-C sensor camera.

THE specifications of the CMOS 13.1 megapixel, 12.3 effective megapixel sensor used in the Sony Alpha 700 and the Nikon D300 continue to provoke discussion. On the one hand, we have Sony’s own announcement of the ‘commercialisation’ of the IMX21 sensor in August, preceding Nikon’s advance publicity by a few days. On the other hand, we have people who refuse to believe that Nikon, who openly bought Sony CMOS technology to create the D2X, is not entirely responsible for its own sensor.

SONY, following their entry into the serious DSLR arena with the Alpha system inherited from Minolta, is to become the sponsor of a high-profile World Photography Awards salon and event with a 2008 presentation ceremony in Cannes and support from some of the biggest names in independent fine photography.

PRODUCT shots of the Sony Alpha 700 have been released, and are shown here to our standard web page size of 600 pixels or smaller.