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Four new Alphas – and two ‘translucent’

It’s a funny word to use, because the mirrors involved are transparent and not translucent (which implies passing light but not in an image-forming manner). Translucent means semi-opaque, letting light through in the way that an opal perspex sheet or Kodatrace foil does. Transparent means something you can see through.

But now, thanks to the wonder of changing language, translucent is also going to have to mean transparent, or semi-transparent. Pellicle, semi-silvered, whatever term you wish to use.

Unfortunately, for this writer the misuse of the word translucent stands as one of the biggest schoolboy howlers ever imposed on the entire world by the ignorance of a corporation. It’s such a glaring error I can hardly bring myself to use the term – others, like Dave Etchells, have happily assimilated the new meaning into their technical lexicon. And as the video above shows, they’ve made it into a trademark, a permanent part of the future of this technology.

Wiki, and pretty well every dictionary ever published, disagree with Sony’s imaginative use of a word from which they have now removed its exact meaning:

Wikipedia: “Transparent materials are clear, while translucent ones cannot be seen through clearly.”

Merriam-Webster:

trans·lu·cent/transˈlo͞osnt/

Adjective: (of a substance) Allowing light, but not detailed images, to pass through; semitransparent.

(the semi bit of semitransparent cited here seems to mean semi-detailed, vaguely delineated – not slightly darker; otherwise the primary definition of the word is diluted).

There has been some heated argument on dPreview forums about this post of mine (my view is shared by many). No-one has made the point that words evolve to have useful exact meanings. Transparent and translucent are words which may once have shared a common poetic meaning in 18th century descriptive writing, but whose meanings were refined with the progress of science and technology. This process in the course of over 200 years resulted in a useful distinction between the meanings of transparent and translucent. Sony’s commercial misuse of the word Translucent is damaging to the English language and to the scientific and technical lexicon; it predisposes future confusion about the meaning of the words.

It is also a fait accompli; there is no turning back, since Sony’s corporate stance is much like that of Mrs Thatcher; no u-turns and never admit to be being wrong. They have also no doubt invested hundreds of thousands of dollars in the consultancy involved, and the registration of the term as a trademark, the creation of branding artwork.

They could have branded the mirror TransLumina® or, more usefully, just called it a transflecting mirror – transmitting-reflecting. That term is already used to describe the sort of mirrors used in ‘Big Brother’ with cameras behind them.


As to whether it’s a true pellicle mirror (a thin stretched film of vacuum coated Mylar or a similar polymer) no-one seems to be clear. It moves out of the way to allow sensor cleaning but could be relatively fragile. It certainly does not need to move to allow 10fps (Alpha 55) or 7fps (Alpha 33) continuous shooting. Sensor dust is often created within the camera by wear and tear on the shutter mechanism, so access for cleaning is essential and the mirror can not be designed to seal the sensor chamber. The Alpha models still have a shutter, that’s the next thing we shall see eliminated. That old rumour of the 15fps silent shooting Alpha DSLR seems to be more than a rumour; we are almost there.

For many users, the critical advantage of all four new Sony models will be HD Video with sensor-based in body image stabilisation. This will enable all kinds of lenses from macro to ultrawide or soft focus, manual adaptations and Minolta AF legacy glass to be used for video with confidence.

Welcome back the circular polariser, unlike mirrorless ILC cameras these new models will not allow the use of linear polarisers without AF efficiency reductions, but exposure should be unaffected as the sensor itself provides the metering with 1200 zones.

This will be one of the tests reviewers need to carry out on the new pellicle mirror Sony Alpha 33 and 55 models – to confront them with not only polarising filters, but conditions in which light is naturally polarised. How will they render sky gradations or reflections off water?

Two further Alpha models are being released, which are essentially updates for the 500/550 – the Alpha 580 which will hit the shops before the winter buying season, adding 16.2 megapixels and a 15-zone AF module, HD 1080p video and (non-video) Contrast Detect AF with all Alpha mount lenses. The 560 will not arrive until some time in 2011, using a 14.2 megapixel sensor.

Versatile features

More of a landmark than a benchmark, the inclusion of 10fps continuous shooting with active phase detect AF and 16.2 megapixel file size in the Alpha 55 is unprecedented and possibly unforeseen by competitors, in this class of sub-$1000 consumer DSLR (let’s continue to use the term, since they are clothed as DSLRs). The dual format card drive supports the 30Mb/s transfer rate of the latest Class 10 SDHC cards and Sony’s fastest MemoryStick Pro Duo generation. The HD video also has a reasonable 17mbps  bitrate.

The new technology has been well documented before the launch, but the fine detail of the new cameras is now clearer. The Alpha 55 is some markets will incorporate GPS geo-tagging for stills and videos (we wait to see whether raw files are tagged, and how accurate this is – the accessory Sony geo-tagging system available to date has only permitted JPEG tagging, and has not been accurate enough to know which street in a town the picture was taken in).

Rumours that the 33 and 55 bodies would be SSM/SAM only, with no internal focus drive, were unfounded as Sony states clearly that both are compatible with ‘the full range’ of over 30 Alpha lenses (indeed, the product shots of the 33 and 55 alone show the 18-200mm SAL DT lens fitted). The 55/33 1080i/60p (1080p in AVCHD camera archive format) video claims ‘smooth, precise’ phase detect auto focus during video shooting, but makes no reference to this being limited to in-lens motor lenses. Therefore we can assume it works with in-body AF drive lenses as well, and you just have to edit the soundtrack.

The new ISO 25,600 mode does not imply a radical sensor change as it is only available using Multi-Shot Noise Reduction, which requires a burst of 6 frames at the 10fps/7fps native maximum speed of the camera, and can not save raw files. The ISO range of the sensors is 100 to 12,800. Is this range quoted as absolute, or after accounting for the semi-silvered mirror light losses? If it’s the range before allowing for the mirror, then the 14.2 megapixel sensor of the Alpha 33 may be more like the Nikon 3100′s sensor than the NEX (ISO 200-12,800) is.

Thom Hogan has shown pixel dimensions and size data which support Nikon’s claim to have an entirely different sensor fab line of their own, compared to the A550/NEX sensor. But how about compared to the A33/560 sensor?

The 55′s new 16.2 megapixel CMOS will probably appear in the forthcoming Alpha 700 successor, which it is believed will form the main Sony exhibit at photokina (Cologne, September 21st-27th). Both models have a new 15-zone AF sensor with three cross sensors, but not f/2.8 sensors – all are designed to operate at f/5.6 virtual aperture. However, there is a hidden clue that the cross sensors may be f/3.5 capable, as the high-speed shooting modes with continuous AF set f/3.5 by default on any lens capable of this (if the lens is, say, only f/5.6 then the largest aperture is always set). Setting f/3.5 implies that this confers an advantage in focus sensitivity over f/5.6, f/4 or any other particular aperture – and that f/3.2, f/2.8 or wider would bring no benefit. That points to some of the sensors having an f/3.5 virtual aperture.

The new cameras are known as SLTs – Single Lens Translucent – instead of SLR. See my intro. Did they have no English speaking staff on their team? I’m sure there is a German word which describes their mirror correctly. I’d rather have the right German word than the wrong English one. Ah well, as the bloke leaning on the pub bar says, durchsprung vor technik

Confusing aspects – Auto HDR is said to be available in P/A/S/M modes. I guess in M mode it must leave the aperture alone and change just the shutter speed. Regular bracketing is still limited to a disappointing 3 exposures at 0.7 EV intervals, maximum.

But you’ll love the direct D-Range button which gives access to D-Range and HDR options directly, and the direct Finder/Screen button which toggles between using the very high resolution EVF with its ‘virtual 1.1X’ 100% view of the subject – effective visual scale, larger than the Alpha 700 and larger than any previous Alpha digital model except the Alpha 900 and 850. That’s one of the benefits of the EVF, a relatively tiny display is viewed through a high magnification ocular and ends up with a ‘window’ on the world which beats the tiny tunnel vision of optical finders. Technically it is very similar to the last EVF produced by Konica Minolta on the Dimage A200, with the benefit of five years’ further development. It has the same 60Hz refresh rate and visually almost raster-free RGB.

Where the A550 and its earlier stablemates vary slightly around a viewfinder with an effective 0.50X scale (relative to a full frame 100% view using a 50mm lens), the A55 and A33 provide an effective 0.73X and that’s impressive. The ocular is set well back (remember the Konica Minolta A2, and the Sony Cybershot DSC R-1?) because it is a telescope design. This also gives it a very narrow range of possible eye positions, a common feature of EVFs. The eyepoint is close, and you must position your eye precisely.

The rear screen uses the same type of (Schott?) reinforced glass with (3M?) resin gel adhesive as Canon’s 7D – this totally seals to the LCD module itself eliminating air gaps, and improves contrast. It is a technology first seen in the 7D and becoming standard across the industry though the NEX has shown Sony to have the best implementation so far. It is scratch proof, by the way, and it can be cracked by impact like any other screen.

The tilt-swivel action is borrowed directly from the Nikon D5000. In fact, it’s so identical in articulation it even included the amazingly silly front facing mode where the screen is obscured by your tripod, hanging under the camera and preventing it from being placed on a flat surface for self-portraits or videos. But it has the same benefit as the Nikon, the screen can be flipped to face the camera and protected completely while you use the EVF.

Functions familiar from the NEX including Sweep Panorama and Sweep 3D Panorama are built-in and accessed from the main mode dial, which also provides physical settings for all the main modes. Depth of field preview is restored – with the usual button – because is can now actually work. It was always useless in real terms on optical viewfinder cameras, as the focusing screen never represented wide apertures correctly.

Now, with an EVF, for the first time ever an eye-level Alpha gives absolutely perfect and precise previewing of depth of field and bokeh effects whatever aperture you are working at – even at f/1.4, which was never possible and still isn’t with the A850 or A900 for that matter (which is why their Preview mode is useful).

You can also preview the exact image appearance. By pressing the AE lock button, the auto gain of the EVF or rear screen are turned off and replaced by an exposure-compensated view. So if you dial in -1 EV (using the adjacent dedicated button), and change the WB, and use a different picture style with more saturation and contrast just pressing AE-Lock will immediately preview your image with these adjustments applied. And you can enlarge in the usual two steps to check auto or manual focus.

The finder and screen also have a Nikon-style two axis spirit level (flight simulator horizon) display to help you get your horizontals straight and your verticals parallel. It can be activated on either, and does not have to appear on both simultaneously.

For movie makers, the binaural stereo microphones are a great move. Even on the NEX, the two small top aperture mics give excellent stereo. The 33/55 mics are placed either side of the ‘prism’ housing, rather like the ears on your head. This will give the stereo image created by these cameras a really natural quality. Natural, that is, to a pygmy marmoset monkey… but still, I will wager, the best stereo image of any DSLR/HybriD. And Sony provide a stereo 3.5mm mic jack socket, though without any manual control of gain levels.

I’m sure we will have to buy the A780 to get that. Click the picture above for a big version. Who says Sony does not have a range to match Nikon or Canon, whether or lenses or of cameras? From the left, the cameras show the current range before we even see the magnesium-bodied Alpha 700 replacement arrive. A900, A850, A580, A560, A55, A33, A390, A290.

- David Kilpatrick

Read Sony Press releases and full technical data:
Alpha 33 and 55 Press Release
Alpha 560 and 580 Press Release

What’s NEX? – full first-look review

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The Sony NEX-3 and NEX-5 cameras are ultra-slim interchangeable lens models, referred to as ‘ultracompact’ or ‘compact system camera’ models by Sony. The lens flange to film distance is only 18mm, compared to 44.5mm for the Alpha system and very similar figures for all popular SLR brands.

The Leica M and screw mounts, with under 1mm difference between them, are 10mm greater than this at around 28mm. Screw mount Leica lenses can be adapted to M even though there is only 1mm difference. With 10mm difference, almost any lens ever made for any camera – even the Robot system, original Contax, maybe even the Pentax 110 SLR – can probably be adapted to fit the E-mount. In fact it will accept 16mm and 35mm (half-frame) ciné, C-mount CCTV lenses, and subminiature camera lenses.

You name it, the NEX will be able to do it. Telescopes, microscopes, endoscopes, whatever. And Alpha lenses, and MD lenses. There is even enough ROOM with over 25mm the spare to fit a true retrofocus format reduction converter – that is, a 0.66X optical unit which condenses the image from a full frame lens to fit the APS-C sensor. It is already done in the video and ciné world, and these converters have a wonderful bonus. Your 24-70mm f/2.8 SSM lens becomes, with a 0.66X reducing converter behind it, a 16-46mm f/2. That’s right – the same way a teleconverter loses you a stop or two, a format reduction converter gains you a stop.

Click to continue reading “What’s NEX? – full first-look review”

The tortoise and the hares?

SONY has shown itself to be lagging behind the competition as we reach the third bend on the second lap of the development of HD-video capable DSLRs. At PMA 2010, nothing ‘real’ was shown and the closest they came to further launches in the Alpha range was an advanced pre-production prototype of a 24mm f/2 Carl Zeiss T* ZA SSM.

But Sony may prove yet to be the tortoise – or perhaps to be Brer Rabbit. They could make the finishing line, the goal of a truly useful video DSLR, before Nikon/Canon/Pentax/OlySamPanny get there.

Click to continue reading “The tortoise and the hares?”

Sensor-feed Live View in new Alpha 500

ACCORDING to specifications revealed on a German site, the new Sony Alpha 500 will have a 12.3 megapixel CMOS sensor capable of providing Live View to the rear 3 inch medium resolution screen – with Manual Focusing at 14X magnification. The in-prism based Quick AF Live View is retained, giving a choice between two entirely different systems of Live View, Sony’s innovative and easy solution scanning the focus screen, and a critically accurate alternative for tripod work. The camera may sell for just €50 more than the Alpha 380 – or break the £500 body only barrier in the UK right from the start.

Click to continue reading “Sensor-feed Live View in new Alpha 500″

Alpha 850 – 24 megapixel 3fps in 900 body

Sony’s new Alpha 850 will be identical to the Alpha 900 in size, handling and external design – including the omission of onboard flash. The camera, expected to be launched before September, uses the same 24.6 megapixel CMOS sensor as the Alpha 900 but has – it is rumoured – only a single BIONZ processor, and a very slightly modified viewfinder. It is shipped without the Remote Commander (this becomes an optional extra) indicating that minimum retail price is Sony’s aim.

fotobrenner2

This is a screen grab from Fotobrenner.de in Germany who have the body only offered for €1999.00 and the kit with SAM 28-75mm f/2.8 new lens for €2699.00. As listed that makes the body about 10% more expensive than the current street price of the Alpha 900 – indicating either that the A850 prices are RRP and will rapidly fall, or that the A900 is about to get a price hike. They offer the A900 for €2499.00 and that would – pro rata – make the UK street price for the A850 about £1599. Please note: though the 28-75mm picture is authentic, the body shown has the AF switch set to C – just like the Sony shots of the A900 issued to dealers. Maybe they would do this for all packshots for some reason, maybe it was chance – more likely. It would be unlikely to happen again for the 850 shot so I reckon this is shopped.

Click to continue reading “Alpha 850 – 24 megapixel 3fps in 900 body”

New Sony Alpha 500 and 550 leaked

This post has been updated on August 29th as it features second in Google searches for Sony Alpha 550 – but it contained only rumour links when first posted in May.

A550---Low-Res

The camera is now launched, along with the 500 and the full-frame 850.

Please visit our detailed launch and specification reports -

http://www.photoclubalpha.com/2009/08/27/new-alpha-a500-a550-official-news-release/

http://www.photoclubalpha.com/2009/08/27/alpha-850-official-press-release/

http://www.photoclubalpha.com/2009/08/24/sensor-feed-live-view-in-new-alpha-500/

http://www.photoclubalpha.com/2009/08/27/7fps-alpha-550/

http://www.photoclubalpha.com/2009/08/01/alpha-850-24-megapixel-3fps-in-900-body/

- DK


HX1 Cyber-shot with EXMOR CMOS and G Lens

Press release from Sony, March 3rd 2009 – important bits highlighted in bold, uncalled-for comments in italics:

The Cyber-shot HX1 by Sony, teams stunning picture quality, lightning-fast shooting and powerful creative features in a stylish, supremely easy to use camera. The new flagship of the Cyber-shot range showcases a range of sophisticated image sensing, optical and processing technologies that offer unrivalled creative possibilities.

Click to continue reading “HX1 Cyber-shot with EXMOR CMOS and G Lens”

Tamron 10-24mm ƒ3.5-4.5 announced

TAMRON has announced that its new 10-24mm lens will be an ƒ3.5-4.5 design – not an ƒ2.8 as some rumours had it – and will hit the shops in Nikon and Canon mounts first, on September 20th.

Click to continue reading “Tamron 10-24mm ƒ3.5-4.5 announced”

Photokina – a look back, and forward

At the end of September 2006, I set off for a quick visit to photokina in Cologne, having parted company with Icon’s am-pro magazine ƒ2 and not really needing to report on the whole show in detail. Here’s the report I wrote then, with photos, and some thoughts for the 2008 show.

Click to continue reading “Photokina – a look back, and forward”

Nikon launch today – Sony sensors?

Nikon is holding a launch today (June 30th) in London, and presumably worldwide. Richard Kilpatrick is attending for Icon Publications Ltd. As at 1.30am Monday, no press release has been received from Nikon, so we can assume an embargo will be in place but news may be released around 10.30am Monday 30th (GMT).

The launch is expected to reveal a low-cost 12 megapixel ‘full frame D300′ based on the sensor used in the D3, with a D100-type body like the D300. It may also preview the D3X, a full frame 24.x megapixel D3-type body using the new Sony high resolution full frame sensor.

We had early information that Sony would launch new products in June, which now has one day to go. The 58 flashgun may have been the only launch for June. A possible clue to imminent roll-outs may be that new Sony point of sale cabinets have space for products which the dealers don’t yet have! The 24-105mm f/4 G SSM has already been leaked but we can expect two more key lenses in the wide angle and medium tele zoom ranges. Rumours of a June 30th launch may apply to the Nikon conferences, not Sony.

My bet is that the first we may actually see of some new items for sale will be in the window of Foto Gregor, Cologne, around September 23rd. We shall be at photokina from the press day on September 22nd – watch this space!

- David