Photoclub Alpha

SONY has shown itself to be lagging behind the competition as we reach the third bend on the second lap of the development of HD-video capable DSLRs. At PMA 2010, nothing ‘real’ was shown and the closest they came to further launches in the Alpha range was an advanced pre-production prototype of a 24mm f/2 Carl Zeiss T* ZA SSM.

But Sony may prove yet to be the tortoise – or perhaps to be Brer Rabbit. They could make the finishing line, the goal of a truly useful video DSLR, before Nikon/Canon/Pentax/OlySamPanny get there.

TOKINA lenses – the brand name for optical giant Hoya’s interchangeable range – have always been renowned for their tank-like build quality and resistance to plastic trends. They compare so well with Nikon’s own lenses it is hard to tell the difference by feel, and the current design also matches Nikon more than it does Canon.

The latest news is that Tokina is to introduce the 11-16mm ƒ2.8 in Sony Alpha mount. Tokina stopped making Minolta mount lenses shortly before their parent company Hoya acquired Pentax. The Tokina factory has been producing

My review of the Sony Alpha 550 was supposed to appear at the end of November, allowing one week abroad in good weather with plenty of subject-matter, in Tenerife. Sadly that trip had to be cancelled, and the Nikon D3S arrived for review on the day we were meant to have travelled. So, with far too much work to do on the D3S, I’m “going to press” here with my initial thoughts based on a fairly short time using the Alpha 550. There are 11 pages in this review, please use the Next Page navigation at the end of each page to continue reading.

PLEASE NOTE: this website uses a rating system where readers can rate the posts, like this review. This rating is NOT my ‘rating the camera’! I have read elsewhere that I ‘gave the camera 4.83 out of 5′ – that was the rating readers gave my review… sorry, this is very confusing, I had not realised how easily it could be confused. We have had the post-rating system for a long time and it’s a standard feature on many Wordpress based sites. I do not want to remove it (along with the ratings) so please accept this apology for incorporating a dangerously confusing ’star rating’ here.

According to Sony UK, the Alpha 5oo and 550 were shipped to UK dealers starting at the beginning of this week (October 19th) – though calls to WarehouseExpress, and to our local Edinburgh Sony ACE dealer, produced no knowledge of the new cameras. WE said that they expected the camera ‘hopefully within the next month’ and Edinburgh Sony Centre Shandwick Place said ‘we will have it in stock on October 29th’.

Paul Genge of Sony UK confirmed that deliveries had in fact been made by October 22nd to selected dealers and that ‘both cameras have been available since the beginning of the week’.

However, a Google search showed no for sale items except Hong Kong based grey market shippers. WarehouseExpress still showed a pre-order status for the Alpha 550 and its kits. We have been trying to obtain one for the past two weeks, as review samples were not available. The initial report in Photoworld magazine has been completed with the help of our Photoclubalpha subscribers round the world who already have the camera, and will appear in the edition printed next week.

UPDATE: Monday October 26th – WarehouseExpress had bodies, 18-55mm and twin lens kits all in stock this morning.

- DK

London. — October 22, 2009 — Adobe Systems Incorporated (Nasdaq:ADBE) today introduced Adobe® Photoshop® Lightroom® 3 beta software for Macintosh and Windows®, a public preview of new and improved functionality to be delivered in the next major release. Lightroom is the essential digital photography workflow solution, helping serious amateur and professional photographers quickly import, manage, enhance, and showcase all their images from one application. Available as a free download on Adobe Labs, Lightroom 3 beta delivers a preview of new tools that will be in Lightroom 3, including more intuitive importing, unparalleled noise reduction and sharpening tools and enhanced slideshow capabilities.. Adobe encourages photographers to test this early selection of new features and provide the product team with their feedback.

I don’t have an Alpha 500 or 550 here yet, even though Photoclubalpha has been second in the Google search results for ‘Sony Alpha 550′ for some time and remains so as I write (the New York Times is first). That’s not bad for a Wordpress blog website which does NOT employ the services of the dozen or so ’search engine optimisation’ experts who contact us each week! Hopefully we’ll have a review camera very soon, preferably the 550.

In the meantime, a few samples have been posted on various sites which show the raw conversion engine of the camera/s (not necessarily the JPEG compression stage, as always seems to be assumed) has been radically revised. Sony call this ‘enhanced BIONZ’ and I think there’s a clue to how it has been enhanced in the relationship of Sony Europe and DxO Labs, the French company which specialises in in-camera process analysis and development.

Adobe’s Camera Raw Release Candidate 5.5, which introduces global corrections for all Bayer sensor cameras requiring a differential value treatment between the two Green channels, has a visible effect on the colour of Sony Alpha file conversions.

Tamron’s 18-250mm lens – later adopted by Sony – was so good that it really takes some effort to beat it. Sigma has put that effort in, but the cost is a very much larger and heavier lens. If all you got was some better performance, it might not be all that exciting. But you get potentially superior anti-shake through its built-in OS, and faster focusing with HSM, the Sigma equivalent of SSM.

Sony’s new Alpha 850 will be identical to the Alpha 900 in size, handling and external design – including the omission of onboard flash. The camera, expected to be launched before September, uses the same 24.6 megapixel CMOS sensor as the Alpha 900 but has – it is rumoured – only a single BIONZ processor, and a very slightly modified viewfinder. It is shipped without the Remote Commander (this becomes an optional extra) indicating that minimum retail price is Sony’s aim.

This is a screen grab from Fotobrenner.de in Germany who have the body only offered for €1999.00 and the kit with SAM 28-75mm f/2.8 new lens for €2699.00. As listed that makes the body about 10% more expensive than the current street price of the Alpha 900 – indicating either that the A850 prices are RRP and will rapidly fall, or that the A900 is about to get a price hike. They offer the A900 for €2499.00 and that would – pro rata – make the UK street price for the A850 about £1599. Please note: though the 28-75mm picture is authentic, the body shown has the AF switch set to C – just like the Sony shots of the A900 issued to dealers. Maybe they would do this for all packshots for some reason, maybe it was chance – more likely. It would be unlikely to happen again for the 850 shot so I reckon this is shopped.

SIGMA redesigned their 70-200mm not long ago to change the EX version to DG, introducing new coatings which greatly improved microcontrast and eliminated digital camera sensor reflections. In 2008, this was further upgraded to the Macro II model with HSM sonic motor focusing, a new optical design capable of focusing down to 1 metre distance. In 2009 this became available, along with matched HSM-compatible 2X and 1.4X converters, for the Sony Alpha mount.

Adobe has added the latest Alpha model support to Lightroom and ACR before the cameras have become fully available worldwide – as they did with the original Alpha 100. Lightroom 2.4 and Adobe Camera Raw 5.4 final releases include raw conversion for the Alpha 230, 300 and 380.

To download the latest utilities (including DNG Converter, which converts the raw files to a form which earlier versions of Photoshop CS can process) visit:

http://www.adobe.com/downloads/

The updates are free but you must have recent versions of authorised software installed to benefit from them. The ACR Plug-In will also update Adobe Elements 7 (PC) or 6 (Macintosh) to work with the full range of Sony Alpha DSLRs.

We have run comparison ACR conversions on Alpha 900 files using 5.4 and the earlier Release Candidate (beta) version – there is no difference, output is bit for bit identical.

OnOne Software has made available an entire free download including Lite versions of 14 of their PhotoTools plug-ins for Photoshop. All you have to do to obtain the download is visit their website using the link below and provide a valid email address for verification. We have tested the entire OnOne software range – including the full PhotoTools 2 package – with excellent performance on CS4/MacOSX 10.5+.

Adobe has released its Photoshop Camera Raw 5.4 Release Candidate, available immediately as a free download from Adobe Labs at http://labs.adobe.com. The “release candidate” label indicates that this update is well tested but would benefit from additional community testing before it is distributed automatically to all customers.

The new Alpha 230, 330 and 380 models are radical ergonomic redesigns of the existing 200, 300 and 350 series. There is a 15% reduction in size (volumetric) and weight, an update to the styling, and a completely revised user interface with graphic representation of setting adjustments – with a built-in ‘handbook’ to accompany the modes and options. They also have mini-HDMI image output, compatible with Bravia TVs and with interactive software inside the camera to allow the Bravia’s own remote control to change, orient and zoom into images (Bravia Sync). Twin card storage is MS ProHG Duo/SD and only one card is usable at a time, with a hardware switch to change slots. A smaller battery type (shared with the HX1 Cyber Shot) is used. A new self-timer drive mode grabs a quick burst of 3 or 5 frames, cutting the chances of spoiled portraits and groups shots when someone blinks at the wrong moment.

The new flashgun HVL-F20AM operates as a wireless flash controller for the full-frame α900. “While Sony’s flagship DSLR does not have its own integrated flash, the HVL-F20AM can be used as an inexpensive trigger for wireless remote flash heads” according to Sony UK.

We are now accepting images for entry to the Summer edition Photoworld magazine Gallery pages. Non-subscribers may submit via this email address up to three images per quarter/issue only (subscribers to the magazine may submit an unlimited number). Images should be no larger than 2000 x 3000 pixels or the equivalent data size for panoramas (6 megapixels). They should saved as AdobeRGB or sRGB JPEG files, with embedded ICC profile and intact EXIF data, to level 8 quality (High) or better. Your details, caption, copyright information, website URL, email address etc should be written into the file EXIF/IPTC fields – use ‘File Information’ in Photoshop File Menu to view and edit these text fields.

You may also put caption, website, etc information in a separate text document attachment or in the body of your email.

The picture/s must have been taken on Minolta, Konica Minolta, Sony or Sony Alpha equipment. Scans from slides, negatives or prints are accepted and full details must be provided of equipment used. EXIF data will be used to confirm the origin of digital entries.

Do not use ‘Save for Web’ as this will strip out your colour profile, EXIF camera data and IPTC caption data!

gallery@photoclubalpha.com

The terms are single use in the publication, website and on-line PDF edition. One year’s subscription will be given to the photographer for each image chosen for use (if you already have a subscription, you may nominate a friend or family member to receive this as a gift, starting with the issue featuring your photo). One extra copy of the magazine featuring your image will also be supplied. A byline and web link to your URL (live in the PDF edition) will be printed.

Gallery is an edited competition, not a judged competition. Pictures are chosen which work well as pages, spreads, pairs or fit a theme chosen by the editors. Images may be filed and carried over to future issues if they are of merit and may fit in with future theme.

The closing date for the Summer issue is June 30th.

- David Kilpatrick