Photoclub Alpha

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The European press launch

David Kilpatrick recorded the proceedings at Le Meridien Lav Hotel, Split, Croatia on March 11th 2010 using a Zoom H2 portable digital recorder. Shirley Kilpatrick transcribed the audio, with subsequent editing to translate verbal output to read well as text. This is a multi-page document please use the PAGE navigation at the foot of each page to continue reading. It is a very long document.

Sony has announced the Alpha 500 and 550 today with an official release to all press. No press conference was held for the UK press and any advance information received has been given indivudally to journalists. There is a press event tonight in London but this is VERY specifically stated to be for trying out the new Cyber-Shot models at twilight. The official release follows.

Tamron’s 18-250mm lens – later adopted by Sony – was so good that it really takes some effort to beat it. Sigma has put that effort in, but the cost is a very much larger and heavier lens. If all you got was some better performance, it might not be all that exciting. But you get potentially superior anti-shake through its built-in OS, and faster focusing with HSM, the Sigma equivalent of SSM.

The Alpha 900 offers an unrivalled view through its 100% prism finder. The extra brightness, as well as the size and clarity, make most subjects far easier to photograph well. For some users, however, the full frame camera brings a disadvantage in terms of reach and resolution. You need lenses 50% longer (and thus twice the size, and four times the cost!) to fill the frame with the same distant sports and wildlife subjects. I don’t need to remind anyone how popular these two subjects are with amateurs, and sometimes, how important to professionals.

OnOne Software has made available an entire free download including Lite versions of 14 of their PhotoTools plug-ins for Photoshop. All you have to do to obtain the download is visit their website using the link below and provide a valid email address for verification. We have tested the entire OnOne software range – including the full PhotoTools 2 package – with excellent performance on CS4/MacOSX 10.5+.

The custom white balance function on the Konica Minolta Dynax 5D could not be quicker to use; turn the left hand top dial to the custom symbol, press the button in the centre of the dial, press the shutter after aiming the camera at your white or grey target. Custom WB is now set until changed with a new reading, or returned to fixed or Auto WB.

Sony has released – without announcement – a new firmware version for the Alpha 700 which includes an OFF function for high ISO. This is presumed to be in advance of tomorrow’s press conference, where the Alpha 900 will be revealed. Journalists could be expected to ask questions about the NR, and the lack of firmware upgrades to the Alpha 700, and they have acted just in time for this launch and photokina to remedy the situation. Article with image samples and download links:

Well, it looks as if the 14th August UK press conference for exciting digital camera news may not be about the Alpha 900 after all – Sony has just officially announced that some colourful little Cyber-shot models with ISO 3200 capability will be unveiled there, and no mention of the A900. Roll on September 9th!

Here’s Sony’s release on the new Cyber-shots – I apologise for leaving the hyperbolic advertising style adjectives (unusable editorially, and just a waste of words) in place:

MANY photographers habitually use layers from everything. I don’t! In fact, I try to minimise my time spent on post-processing shots for stock library sale, and work very quickly. If it needs complex setup or demands working using layers to be able to go back and change things, I’ve probably already wasted too much time. Here’s an example of an Alpha 700 shot created from two slightly different versions, and how it was done.

The latest release of Adobe Lightroom, v2, handles all Sony Alpha and earlier KM digital camera raw formats including the Alpha 700, 200, 300 and 350. It is also updated, along with the final release of Adobe Camera Raw 4.5, to handle Nikon D700. Because Canon appears to have left their filetype identical to the A400, their new 1000D was recognised immediately by ACR even in 4.5 beta version.