Photoclub Alpha

THE specifications of the CMOS 13.1 megapixel, 12.3 effective megapixel sensor used in the Sony Alpha 700 and the Nikon D300 continue to provoke discussion. On the one hand, we have Sony’s own announcement of the ‘commercialisation’ of the IMX21 sensor in August, preceding Nikon’s advance publicity by a few days. On the other hand, we have people who refuse to believe that Nikon, who openly bought Sony CMOS technology to create the D2X, is not entirely responsible for its own sensor.

I HAVE set up a pBase gallery with a large number of comparison studio shots, all the way from ISO 100 to the maximum, using the A700 and Nikon D300. It has some minor discrepancies in shooting conditions which I need to explain to anyone visiting the gallery.

BEFORE we publish a fuller assessment of the Sony Alpha 700, here is a taster of just one improved function, the Dynamic Range Optimisation (DRO) system built into the camera. For social, wedding, sports, music, theatre, news and event photographers DRO Advanced Manual settings are a real magic bullet zapping the bugbears of excess contrast, poor lighting, and inadequate flash penetration.

Sony has released a firmware update for the Alpha 700, from version 1.00 (as supplied) to version 2.00, and an updater for Image Data Converter 2.0 SR.

I’m still testing the Alpha 700 and still struggling with aspects of image quality, notably the failure to get much wow factor from straightforward shots in good light. It seems easy enough to get exceptional high ISO images, of the type they are expected to be, but even then many examples seen are marred by a very coarse noise structure.

Sony has released a firmware update for the Alpha 100 - version 1.04. This comes in four regional flavours and it is important to use the right one. Here are all the links you need plus instructions.

ON OCTOBER 10th I left the UK London press launch complete with an Alpha 700 review camera. I’ll be covering the many aspects of the Alpha 700 performance in later reviews, but this camera is so good I wanted to get just something out to you right the next day.

SONY, following their entry into the serious DSLR arena with the Alpha system inherited from Minolta, is to become the sponsor of a high-profile World Photography Awards salon and event with a 2008 presentation ceremony in Cannes and support from some of the biggest names in independent fine photography.

SONY UK is finally to reveal the Alpha 700 to the UK press on October 10th, over a month after the European launch and three weeks after the first Alpha 700 cameras began shipping in other parts of the world.

THE ALPHA 700 cameras tried in Italy by press representatives, including Paul Olsen of Dinside Data in Norway who sent us the raw and JPEG files for the image used here, may or may not have been pre-production samples. Some cameras which were felt to be poor had over 1,000 exposures recorded before the event. Olsen’s camera appears to have been new, recording frame counts in the 40s during his shoot, and may be a final production sample rather than one of the much-used demo bodies.

Adobe has posted updates to Photoshop, Lightroom, and the Photoshop Camera Raw plug-in, both available immediately for download on Adobe.com. The updates provide raw file support for 14 additional camera models and camera backs within Lightroom and Camera Raw, including the Sony Alpha 700. Links here.

IT IS very difficult to find a good JPEG from the Alpha 700 pre-production model tests shot in Italy, because too few cameras were available for too short a time - and many of the journalists present were not photographers. But we have found one image you will love.

THE question is being asked, will the Alpha 700 match the rich colour rendering of the Konica Minolta 7D and 5D? These cameras had identical colour profiles, and were in turn very similar to the Dimage A1 and A2. The Sony Alpha 100 proved very different. Here’s my best attempt to explain why.

I know that many of you expect a full detailed report about new Alpha 700 (writes Damir Tiljak). Unfortunately we had limited time to spent with new camera, which left us with just a few impressions. Good news is that most of impressions are positive. Although Sony rates this camera as their ‘advanced amateur’ model, I am sure it will be suitable for semi-professional or even professional use in fields like wedding photography.

TOUGH, RESPONSIVE α700 DELIVERS STUNNING NEXT-GENERATION PICTURE QUALITY… FROM SHOOTING TO VIEWING

Sep 6, 2007

• Superb picture quality with newly developed Sony 12.24 effective megapixel Exmorâ„¢ CMOS sensor and brand new high-speed BIONZâ„¢ processor with RAW noise reduction
• Ultra-responsive operation with fast, high-accuracy 11-point autofocus and 5fps continuous shooting
• New ‘Quick Navigation’ function for instant access to camera settings
• Rugged magnesium body with dust/moisture resistant seals
• ‘PhotoTV HD’ Full HD image display on new BRAVIA televisions
• 3-inch 921k dot photo-quality LCD screen and bright, high-magnification viewfinder

PRODUCT shots of the Sony Alpha 700 have been released, and are shown here to our standard web page size of 600 pixels or smaller.

TEMPORARY website pages on the afternoon (GMT) of September 5th managed to leak the entire specification sheet and several new PR images of the advanced amateur Alpha model, along with its name - the Alpha 700. You wouldn’t pick a wife or husband on the basis of their on-paper specification, so remember, the only way to partner up with a DSLR and be happy is to try it in your hands first.

Marrutt Digital has introduced a range of luxurious leather-look professional Photobooks designed for professional photographers to produce Photobooks in-house in minutes, at a fraction of the cost of outsourcing using their own inkjet prints. They are exclusive to Marrutt, who are United Kingdom distributors for Lyson papers and Lysonic inks.

Today, Sony introduced a new service to grow its digital photography business across Europe: www.printbysony.net/storelocator.

The new Multimap mapping service, which links customers to Sony’s digital photography services, launched today in the UK and Greece and will soon feature locations throughout Germany, Spain and Sweden.

BRANCHES of Currys, the large UK electronic box-shifter, have been displaying notices saying ‘Discontinued’ under their remaining Alpha 100 kits. This needed some explanation, so we contacted Sony UK to ask whether the camera was genuinely discontinued.

INSIDE sources - mainly people who have been invited to press launch events - confirm that Sony is to show its new Advanced Amateur camera, thought to be called the Alpha 300, on Thursday September 6th. A press conference is being held in Italy on the 5th/6th, and journalists from European mainland countries have been invited to attend. Nigel Atherton, editor of What Digital Camera magazine, wrote on the Amateur Photographer public website forums that the product/s would be unveiled on the 5th. (I have now seen a programme for the event, and the main launch conference is on the 6th).

This article has been edited on January 28th 2008 - the Alpha 700 was known shortly after it appeared, but I left the original title with ‘A300′. Since there is to be an Alpha 300 (probably the cause of the confusion originally as this model number was identified in Sony website databases) I am changing the title and references to the body to avoid search engines finding the wrong information.

Here is one for all you film users in the UK –

Fujifilm Professional has announced details of a photographic competition held to celebrate the re-launch of Fujichrome Velvia 50. The winner will jet-off to Turkey on a photographic holiday-of-a-lifetime worth over £2,000.

Weybridge, 22nd August 2007 - For sports, for travel or simply for having fun with friends and family – the Cyber-shot H3 from Sony packs big-camera features into its ultra-compact body at a price that’s irresistible (reads Sony press release).

Weybridge, 22nd August 2007 - The stylish, slimline Cyber-shot T Series from Sony gains two feature-packed new models that make it easier than ever to grab great pictures (reads a press release issued by Sony UK).

THE PRESS and trade announcement made below on August 20th 2007 does little to confirm on deny rumours about the forthcoming AA and Flagship DSLRs. Why? You need to study the image, and study the dimension data, and fully understand what they are talking about, before the implications are clear.

To save a few dollars, whoever assembled a double page advert for Sony-sponsored photo workshops which (I gather) has just appeared in the US magazine Popular Photography went to cheap online stock library iStockphoto and downloaded this image:

Berlin, 9th August 2007 - As a result of Sony’s commitment to energy efficiency, Sony reduced power consumption within 90% of its product categories during the FY06. With energy efficiency as one of its core commitments towards the creation of a sustainable society, Sony is continuously striving to make products that use less energy in homes and offices.

More work went into this page than you think! While it was possible to get an idea of Sony’s lenses and cameras planned for 2007-8 from the group image, the individual press images have all been shot to different scales.

This review from the Summer 2007 edition of Photoworld has been expanded here, and covers the Remote Release IR-1n kit along with third party remote triggers and flash synchronisation options for the Alpha system.

THE Konica Minolta Maxxum/Dynax 5D colour modes and conversions are like a whole box of film choices in one roll. This article was written using the 5D in 2005. The modes of the Sony Alpha 100 are similar, but the colour palettes will vary from these results.