Photoclub Alpha

At the end of September 2006, I set off for a quick visit to photokina in Cologne, having parted company with Icon’s am-pro magazine ƒ2 and not really needing to report on the whole show in detail. Here’s the report I wrote then, with photos, and some thoughts for the 2008 show.

One of the problems with the Alpha 350/300 is that the Live View is linked to the settings when you use Manual exposure. It provides a form of metering, a relatively accurate preview of under or over exposure. This makes it impossible to use Manual with studio flash (AC mains strobe) setups. Currently, there is no menu setting to turn off ‘exposure preview with manual’ and enable ‘auto LV gain with manual’. But there is a solution.

The parallel development of Carl Zeiss lenses for Sony (AF lenses in the Alpha mount) and independent manual focus lenses for other makes continues. The latest CZ design is a revision of the classic 18mm Distagon last seen in the Contax system, optimised for colour balance and reflection supression with digital SLRs.

Sony has announced the September introduction of the most powerful flash yet for the Alpha system, which incorporates a brand new body design allowing optimum bounce flash illumination regardless of how you hold the camera.

The introduction of a £399 (street price, RRP £449) DSLR with 14.2 megapixels – with or without a useful type of Live View – should have been applauded by reviewers. It’s the single most important point about the camera. No other DSLR approaches this image size and resolution at such a low price.

Today I took delivery of a Sony 70-300mm f/4.5-5.6 G SSM lens. There is no doubt this is the best built Sony SAL lens I’ve handled (the CZ 135mm 1.8, 85mm f1.4 are a class above again). It weighs over 800g with its lens-hood, which is one of the most efficient deep tele hoods I’ve seen.

Now that there are five Sony Alpha DSLR bodies in circulation, with many owners of the original 2006 Alpha 100 considering a replacement, the differences between this ur-Alpha and the 2007-8 generation of Alpha 700, 200, 300 and 350 need examining.

Epson today announces the launch of its high specification professional A3+ photo printer - the Stylus Photo R2880. Aimed at professional photographers and keen amateurs, the printer utilises Epson’s advanced UltraChrome K3 with Vivid Magenta pigment inks

The Sony Alpha 350 14.2 megapixel DSLR pioneers a new type of Live View, related to Olympus’s original Mode A of the E-330 where a beamsplitting arrangement allowed a video CCD to view the actual focusing screen of the SLR system.

The Sony DSLR A200 is now on sale, following the end of Alpha 100 production. Although it is without any doubt the Alpha 100 replacement mentioned by Sony executives in October 2007, when they first revealed that the 100 was no longer being made, it is not an exact equivalent and represents a mixture of upgraded performance and simplified specification. Because it has gone in two directions at the same time, the A200 poses a problem for A100 owners.

NOT everyone will want the live view offered by the A300 and A350 - it does turn out to be more or less as we suggested, a secondary optical path adjacent to the eyepiece inside the prism housing. I’ll explain here exactly what the implications are, and why a future model - let’s call it the A500 - offering the 14.2 megapixel sensor without the live view may be worth waiting for.

A mention of 16mm Minoltas reminded me that a few years ago I found a perfect kit - without outer box or instructions, sadly - at an antique fair. A daylight developing tank for the film turned up in the closing-down stock from Konica Minolta’s warehouse. I decided they should really find a new home together via the normal eBay route, but before they went, a studio shoot was needed to record them for our virtual museum.

On January 5th, Photoworld was lucky enough to be able to attend the dress rehearsal and official photo-call for the new Cirque du Soleil production at the Royal Albert Hall in London, and to put the Alpha 700 through its paces for high ISO fast action stage show capture. This article with large reproductions of the images appears in our Photoworld issue due out later in January.

SINCE September 2007 I have had for test the Canon EOS 40D, Sony Alpha 700, Nikon D300, Olympus E-3 and Nikon D3 in that order. The reports have been published in the British Journal of Photography, and later on in Master Photo Digital and f2 magazines (some are yet to appear, in February, in these titles). My own system is Sony Alpha but I have to be as objective as possible when field testing all makes. I also have to seek out the unique selling points, the reasons for owning any given model, rather than just compare them on a tick-chart feature basis.

With the Alpha 200 about to appear, I guess it’s time to sum up what I think about the Sony Alpha 700 and how it compares to the competition.

SEASON’S BEST wishes from David and Shirley here at photoclubalpha! You know how the pursuit of photography can take over your plans? Well, we were offered a short break in Portugal (inspection visit terms, 2 hours wasted time and iron constitution to resist sales pitch) and took it up for the week before the holiday. A chance of some sunshine and different subjects for the Alpha 100 and 700! Of course, it rained so hard the entire Algarve coast was flooded, and the only sun we saw was the sunset as we landed. However, back at home, the world was in wonderland mode even as we drove back through the Lake District with the moon rising over frosty hills lit by the last pink light of the sun. The next day, Kelso was in full sunshine but -7°C and freezing fog had coated everything for three nights in pure white. So here are our Christmas cards from Kelso, courtesy of the A700, 16-80mm, and Minolta polarizer.

It’s the same on every web forum - if you post a digital picture which would be acceptable to a photo library or professional buyer, half a dozen grumpy one-liners will come out saying ‘That don’t look sharp to me’ or ‘there must be something wrong with your XXX’ (fill in D300, A700, E-3, D3, 40D as required). Then someone posts a hugely messed up image and people say ‘Wow! What sharpness!’…

BEFORE we publish a fuller assessment of the Sony Alpha 700, here is a taster of just one improved function, the Dynamic Range Optimisation (DRO) system built into the camera. For social, wedding, sports, music, theatre, news and event photographers DRO Advanced Manual settings are a real magic bullet zapping the bugbears of excess contrast, poor lighting, and inadequate flash penetration.

ON OCTOBER 10th I left the UK London press launch complete with an Alpha 700 review camera. I’ll be covering the many aspects of the Alpha 700 performance in later reviews, but this camera is so good I wanted to get just something out to you right the next day.

THE ALPHA 700 cameras tried in Italy by press representatives, including Paul Olsen of Dinside Data in Norway who sent us the raw and JPEG files for the image used here, may or may not have been pre-production samples. Some cameras which were felt to be poor had over 1,000 exposures recorded before the event. Olsen’s camera appears to have been new, recording frame counts in the 40s during his shoot, and may be a final production sample rather than one of the much-used demo bodies.

THE question is being asked, will the Alpha 700 match the rich colour rendering of the Konica Minolta 7D and 5D? These cameras had identical colour profiles, and were in turn very similar to the Dimage A1 and A2. The Sony Alpha 100 proved very different. Here’s my best attempt to explain why.

System
Camera type: Digital SLR with built-in flash and interchangeable lenses
Lens mount: Sony mount; compatible with Minolta A-type bayonet mount
Lens compatibility: All Sony a lenses and Konica Minolta MAXXUM / DYNAX lenses

TEMPORARY website pages on the afternoon (GMT) of September 5th managed to leak the entire specification sheet and several new PR images of the advanced amateur Alpha model, along with its name - the Alpha 700. You wouldn’t pick a wife or husband on the basis of their on-paper specification, so remember, the only way to partner up with a DSLR and be happy is to try it in your hands first.

Marrutt Digital has introduced a range of luxurious leather-look professional Photobooks designed for professional photographers to produce Photobooks in-house in minutes, at a fraction of the cost of outsourcing using their own inkjet prints. They are exclusive to Marrutt, who are United Kingdom distributors for Lyson papers and Lysonic inks.

Weybridge, 22nd August 2007 - The stylish, slimline Cyber-shot T Series from Sony gains two feature-packed new models that make it easier than ever to grab great pictures (reads a press release issued by Sony UK).

Berlin, 9th August 2007 - As a result of Sony’s commitment to energy efficiency, Sony reduced power consumption within 90% of its product categories during the FY06. With energy efficiency as one of its core commitments towards the creation of a sustainable society, Sony is continuously striving to make products that use less energy in homes and offices.

More work went into this page than you think! While it was possible to get an idea of Sony’s lenses and cameras planned for 2007-8 from the group image, the individual press images have all been shot to different scales.

THE Konica Minolta Maxxum/Dynax 5D colour modes and conversions are like a whole box of film choices in one roll. This article was written using the 5D in 2005. The modes of the Sony Alpha 100 are similar, but the colour palettes will vary from these results.

IN 1998 Minolta published, for their 70th anniversary, a large poster featuring all the landmark cameras from their own museum and employee collections. Many of the cameras shown - all fairly small on the poster - were well used and worn examples. The original image-files for the poster, which we have archived, are of poor quality. They are Japanese inkset CMYK sharpened for pre-press, with very dark gamma. This page re-creates all the information from the original poster, complete with the photographs.

THE appearance of press-release resolution (14Mb) images of the new Alpha - un-named but thought to be the Alpha 200 or 300 because of the product code earlier assigned to shots of prototypes at PMA - combines with reports on various forums from European Sony executives visiting Japan to suggest that the launch announcement for the new model and a range of full-frame lenses is imminent.

YOU MAY want to learn exactly how I shoot the product photographs which appear in my own articles here at Photoclubalpha. I use a studio light table with an opal plexiglass transilluminated scoop. This is the method I have used now for over 25 years and it’s saved me a lot of time, and earned me a lot of money.