Sony has just announced yet another 50mm, and this time it’s different – a truly affordable 50mm 1:1 macro, only $500 US. We reckon this will become the most popular standard 50mm lens by far, even more so than the budget 50mm f/1.8. Now you can photograph your food properly at last!
It certainly . . . → Read More: Sony FE Macro 50mm f/2.8 – only $500
With the 24-70mm f/2.8 new Sony GM FE lens selling for £1799 (UK) and the A-mount version two 24-70mm f/2.8 for a full £100 more, the cost of a basic mid-range zoom to use with a camera like the A7RII remains very high. There are good arguments to be happy with the 24-70mm f/4 . . . → Read More: Sony 28-75mm f/2.8 SAM on mirrorless FF
Canon has pulled off another change in the direction of DSLR development with the EOS 650D, but in the process seem to have accepted a blurring of the boundaries between consumer cameras and enthusiast gear. Sony has finally bowed to pressure and put raw image processing back into a compact, using a larger than normal . . . → Read More: Mixed up market – specced up compacts, dumbed down DSLRs