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The launch of and initial reaction to Sony’s Alpha 99 has been spoiled, for many, by the overpricing of the camera generally and to a greater degree in some key markets. The promise of the SLT design, and Sony’s move away from flapping mirrors and optical prisms with their associated collimation and alignment, was one [...] . . . → Read More: Sony’s Alpha 99 – mastery wrapped in dilemma At photokina 2010, Paul Genge from Sony pretty much told me that Sony’s future lay in the EVF (translucent mirror or otherwise, Electronic View Finder) models. He was not able to say anything firm. Since then, I’ve spoken to him on several occasions and he has repeated that Sony left all options open but the [...] . . . → Read More: The EVF future  3 comments  Cameras (DSLR), DK's ramblings, NEX System  A900, A99, Alpha, DSLT, EVF, future, OVF, SLT, Sony, viewfinder It’s a funny word to use, because the mirrors involved are transparent and not translucent (which implies passing light but not in an image-forming manner). Translucent means semi-opaque, letting light through in the way that an opal perspex sheet or Kodatrace foil does. Transparent means something you can see through. But now, thanks to the wonder [...] . . . → Read More: Four new Alphas – and two ‘translucent’ 4 comments Cameras (DSLR), News, Uncategorized 33, 55, A33, A55, AF, Alpha, camera, cameras, digital, DSLT, equipment, launch, Minolta, mirror, pellicle, photography, SLR, SLT, Sony, translucent |
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