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Sony FE Macro 50mm f/2.8 – only $500

Sony has just announced yet another 50mm, and this time it’s different – a truly affordable 50mm 1:1 macro, only $500 US. We reckon this will become the most popular standard 50mm lens by far, even more so than the budget 50mm f/1.8. Now you can photograph your food properly at last!

It certainly . . . → Read More: Sony FE Macro 50mm f/2.8 – only $500

Sony 28-75mm f/2.8 SAM on mirrorless FF

With the 24-70mm f/2.8 new Sony GM FE lens selling for £1799 (UK) and the A-mount version two 24-70mm f/2.8 for a full £100 more, the cost of a basic mid-range zoom to use with a camera like the A7RII remains very high. There are good arguments to be happy with the 24-70mm f/4 . . . → Read More: Sony 28-75mm f/2.8 SAM on mirrorless FF

Sony’s Master plan – new 85, 24-70, 70-200 and more

On Tuesday, February 2nd 2016, Sony UK held a press event to which I was invited. Well, I’m in a different country and about 400 miles from their Weybridge offices, so as usual my trusted English office editor at large (and son) Richard made the still substantial journey from Leicester. The result was a . . . → Read More: Sony’s Master plan – new 85, 24-70, 70-200 and more

Sony DT 16-50mm f/2.8 SSM

I’m about to offend myself. I own this lens, and I know how upset owners of brand new lenses get when someone says it’s not perfect. Well, the 16-50mm SSM is far from perfect and if you know how to check out lenses, you’ll agree should you be lucky enough to own one. It’s a . . . → Read More: Sony DT 16-50mm f/2.8 SSM