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  • Sony Alpha 100-900 • Re: Sony A-99 11 March 28, 2017
    Comes down to reality for me camera sales are now at late 90's levels ie pre massive boom period for digital the party is over in a big way. Hence the reason for lower profits but Nikon's latest figures show increased profits from a near 10% decline in sales. Canon are not losing money ie […]
    bfitzgerald
  • Sony Alpha 100-900 • Re: Sony A-99 11 March 28, 2017
    Konica Minolta handed Sony a DSLR system that looked like it had a great future and with sensible improvements could be developed into a really competitive system that could have challenged Canikon, but Sony in their ineptitude and sheer ignorance of that market under developed and cut corners.The first 2 models the A100 and A200 […]
    classiccameras
  • Sony Alpha 100-900 • Re: Sony A-99 11 March 28, 2017
    Sony's camera division is pure peanuts compared to their other income sources it's almost entirely irrelevant to the company as a whole..thus a niche line in itself. If you are a big camera company you're going to take a loss because the market has collapsed significantly. I buy products be it a phone or kitchen […]
    bfitzgerald
  • Sony Alpha 100-900 • Re: Sony A-99 11 March 28, 2017
    The reality of the camera market is this; companies that make them lose money.That is... except for Sony.The fact that they only offer 3... maybe 4 DSLR style cameras is not by chance. It's because WE are dinosaurs and the asteroid is streaking towards the Caribbean. No company can survive based solely on the contributions […]
    CHOLLY
  • Sony Alpha 100-900 • Re: Sony A-99 11 March 27, 2017
    The camera market we're on about isn't aimed at phone cameras it's enthusiast based be it as a hobby or semi/full paid work all get lumped into the category where they will buy products of this type and the associated extras that come with them aka lenses flashes etc. Average Joe is probably happy with […]
    bfitzgerald

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Sony A6500 – IBIS, touch screen, 200k shutter, €1700 body

Sony’s official press release – we’re working here on magazines with deadlines tonight so this is unedited hot news. Enjoy!

Sony today introduced its new flagship APS-C sensor camera, the α6500 (model ILCE-6500). As the latest addition to Sony’s line-up of award winning mirrorless cameras, the new α6500 shares the same unrivaled 4D FOCUS™ . . . → Read More: Sony A6500 – IBIS, touch screen, 200k shutter, €1700 body

Sony Releases Full-Frame FE 50mm F1.4 ZA Prime Lens

Sony Releases Full-Frame FE 50mm F1.4 ZA Prime Lens

A quintessential wide-aperture 50mm “normal” lens, the new ZEISS® Planar F1.4 offers high resolution, high-contrast and overall exceptional performance

Sony today introduced a new full-frame lens for their E-mount camera system, the Planar T* FE 50mm F1.4 ZA (model SEL50F14Z). (Press release 2pm UK time)

. . . → Read More: Sony Releases Full-Frame FE 50mm F1.4 ZA Prime Lens

Elinchrom EL-Skyport Plus HS for Sony MFA

This is expanded from the feature which appears in the July/August issue of f2 Cameracraft magazine. We’ve been using the Elinchrom EL-Skyport Plus HS for Sony Multi-Function Accessory shoe since its arrival on May 28th as the first test unit released by Elinchrom. If you wonder why I don’t immediately do a clickbait blog . . . → Read More: Elinchrom EL-Skyport Plus HS for Sony MFA

Sony 28-75mm f/2.8 SAM on mirrorless FF

With the 24-70mm f/2.8 new Sony GM FE lens selling for £1799 (UK) and the A-mount version two 24-70mm f/2.8 for a full £100 more, the cost of a basic mid-range zoom to use with a camera like the A7RII remains very high. There are good arguments to be happy with the 24-70mm f/4 . . . → Read More: Sony 28-75mm f/2.8 SAM on mirrorless FF

No FE or A mount for new Sigma 24-35mm f/2

We’ve had news of the new Sigma Art HSM high speed wide angle full frame zoom – 24-35mm f/2.

It will be available in Nikon, Canon and Sigma mounts only (release date not yet confirmed) according to Sigma in the UK.

Note that this will be a bit of monster with its 82mm filter . . . → Read More: No FE or A mount for new Sigma 24-35mm f/2

Sony’s Zeiss 24mm f/2 Distagon ZA SSM T* reviewed

The Sony Zeiss 24mm f/2 SSM Distagon ZA T* is probably the best, or equal to the best, in its class. It may perhaps be the best ever 84° angle fast lens ever made for the general SLR system market, and I would happy to pitch it against any of the current equivalent offerings for . . . → Read More: Sony’s Zeiss 24mm f/2 Distagon ZA SSM T* reviewed