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Most Japanese camera companies have divisions, groups, and teams right down to the very last individual product. Even a single lens design may have its own small team, from R&D and design down to final assembly. What we are seeing happen in Sony right now is the result of complex competition and collaboration between several [...] . . . → Read More: A divided path for Sony 
The NEX-6 compact system camera from Sony puts DSLR power in your pocket DSLR-quality images and Full HD video, from newly-developed large 16.1 effective megapixel Exmor APS HD CMOS sensor plus high sensitivity up to ISO 25600 New Fast Hybrid AF for optimal fast and precise autofocus in any situation; DSLR-like AF tracking for shooting at up [...] . . . → Read More: NEX-6 shown with 10-18mm f/4 OSS lens 
SONY is sometimes accused of not listening to the Alpha or NEX owner when it comes to what features they include in new cameras, and what modifications they offer through firmware to existing owners. There are two points of view on firmware; some criticise updates, saying the product should have been released with the right [...] . . . → Read More: What the buyer wants – NEX-F3, Alpha 37 and more There is a rumour, which the ides of August may stab in the back or elevate to divine truth, that the coming Alpha 77 will have 24 megapixels. Because of this rumour, there is a lot of very negative discussion going round to the effect that 24MP on APS-C is far too much and the results [...] . . . → Read More: The truth about 24 megapixels According to Don Long writing for the Photo Marketing Association Newsline, Sony San Diego claims that the reason for the delay in the Alpha 560 rollout is worldwide demand, stretching the capacity of the Sony factories to the limit. See: PMA Story Remember, right at the start when Sony took over from Konica Minolta, Photoworld and Photoclubalpha reported [...] . . . → Read More: Worldwide demand delays Alpha 560 launch It’s a funny word to use, because the mirrors involved are transparent and not translucent (which implies passing light but not in an image-forming manner). Translucent means semi-opaque, letting light through in the way that an opal perspex sheet or Kodatrace foil does. Transparent means something you can see through. But now, thanks to the wonder [...] . . . → Read More: Four new Alphas – and two ‘translucent’  4 comments  Cameras (DSLR), News, Uncategorized  33, 55, A33, A55, AF, Alpha, camera, cameras, digital, DSLT, equipment, launch, Minolta, mirror, pellicle, photography, SLR, SLT, Sony, translucent Sony has announced two new cameras this morning – but it’s not an announcement which will have Alpha system users rushing to the cashpoint and queuing at Sony Style. The Alpha 290 and 390 are dumbed-down versions of the 230/380 with user interfaces partly borrowed from the NEX including the built-in Help Guide. The rear [...] . . . → Read More: New Alpha 290 and 390 . The European press launch David Kilpatrick recorded the proceedings at Le Meridien Lav Hotel, Split, Croatia on March 11th 2010 using a Zoom H2 portable digital recorder. Shirley Kilpatrick transcribed the audio, with subsequent editing to translate verbal output to read well as text. This is a multi-page document please use the PAGE navigation at [...] . . . → Read More: Sony NEX Launch – detailed transcription - SPLIT, Croatia, breakfast over – Sony Europe presents the new NEX-3 and NEX-5 mirrorless, HD video capable slim interchangeable lens APS-C digital cameras. This has been a launch anticipated by almost complete and accurate leaking of the specifications of the two cameras. Sony UK also provided advance information to all dealers, including pricing, before the [...] . . . → Read More: Sony NEX generation launched Sony’s new Alpha 850 will be identical to the Alpha 900 in size, handling and external design – including the omission of onboard flash. The camera, expected to be launched before September, uses the same 24.6 megapixel CMOS sensor as the Alpha 900 but has – it is rumoured – only a single BIONZ processor, [...] . . . → Read More: Alpha 850 – 24 megapixel 3fps in 900 body |
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