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Past Article Calendar

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Sony launches A99II at photokina

Sony has today released the details of the updated A99II, using a 42MP sensor and 5-axis stabilisation to match the A7RII. It does not appear to have retained GPS and the paragraph highlighted in red later on indicates a weasel-worded possible get out for this – it may not embed GPS in the image . . . → Read More: Sony launches A99II at photokina

Alpha 3000 has NEX mount, 20 megapixel, APS-C

The long-rumoured Alpha 3000 was announced earlier in August but placed under a n embargo until August 27th. At the same time, the Press was given an insight into new smartphone related products (also widely rumoured) but again, not allowed to print anything officially.

(via Sonyalpharumors.com)

The A3000 is a DSLR-like body with . . . → Read More: Alpha 3000 has NEX mount, 20 megapixel, APS-C

A divided path for Sony

Most Japanese camera companies have divisions, groups, and teams right down to the very last individual product. Even a single lens design may have its own small team, from R&D and design down to final assembly. What we are seeing happen in Sony right now is the result of complex competition and collaboration between several . . . → Read More: A divided path for Sony

NEX-6 shown with 10-18mm f/4 OSS lens

The NEX-6 compact system camera from Sony puts DSLR power in your pocket  

DSLR-quality images and Full HD video, from newly-developed large 16.1 effective megapixel Exmor APS HD CMOS sensor plus high sensitivity up to ISO 25600 New Fast Hybrid AF for optimal fast and precise autofocus in any situation; DSLR-like AF tracking . . . → Read More: NEX-6 shown with 10-18mm f/4 OSS lens

What the buyer wants – NEX-F3, Alpha 37 and more

SONY is sometimes accused of not listening to the Alpha or NEX owner when it comes to what features they include in new cameras, and what modifications they offer through firmware to existing owners. There are two points of view on firmware; some criticise updates, saying the product should have been released with the right . . . → Read More: What the buyer wants – NEX-F3, Alpha 37 and more

The truth about 24 megapixels

There is a rumour, which the ides of August may stab in the back or elevate to divine truth, that the coming Alpha 77 will have 24 megapixels.

Because of this rumour, there is a lot of very negative discussion going round to the effect that 24MP on APS-C is far too much and the . . . → Read More: The truth about 24 megapixels

Worldwide demand delays Alpha 560 launch

According to Don Long writing for the Photo Marketing Association Newsline, Sony San Diego claims that the reason for the delay in the Alpha 560 rollout is worldwide demand, stretching the capacity of the Sony factories to the limit.

See:

PMA Story

Remember, right at the start when Sony took over from Konica Minolta, Photoworld . . . → Read More: Worldwide demand delays Alpha 560 launch

Four new Alphas – and two ‘translucent’

It’s a funny word to use, because the mirrors involved are transparent and not translucent (which implies passing light but not in an image-forming manner). Translucent means semi-opaque, letting light through in the way that an opal perspex sheet or Kodatrace foil does. Transparent means something you can see through.

But now, thanks to the . . . → Read More: Four new Alphas – and two ‘translucent’

New Alpha 290 and 390

Sony has announced two new cameras this morning – but it’s not an announcement which will have Alpha system users rushing to the cashpoint and queuing at Sony Style. The Alpha 290 and 390 are dumbed-down versions of the 230/380 with user interfaces partly borrowed from the NEX including the built-in Help Guide. The rear . . . → Read More: New Alpha 290 and 390

Sony NEX Launch – detailed transcription

.

The European press launch

David Kilpatrick recorded the proceedings at Le Meridien Lav Hotel, Split, Croatia on March 11th 2010 using a Zoom H2 portable digital recorder. Shirley Kilpatrick transcribed the audio, with subsequent editing to translate verbal output to read well as text. This is a multi-page document please use the PAGE . . . → Read More: Sony NEX Launch – detailed transcription