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Sony FE Macro 50mm f/2.8 – only $500

Sony has just announced yet another 50mm, and this time it’s different – a truly affordable 50mm 1:1 macro, only $500 US. We reckon this will become the most popular standard 50mm lens by far, even more so than the budget 50mm f/1.8. Now you can photograph your food properly at last!

It certainly . . . → Read More: Sony FE Macro 50mm f/2.8 – only $500

New firmware for A7RII, A7SII

Sony has released new firmware 3.20 for the A7RII and 2.10 for A7SII to enable XAVCS video recording on SDHC (rather than the larger XC) cards. The European updater is, as usual, not on line when the US/Americas Sony site has got it all ready to go. They are the same software so it’s safe . . . → Read More: New firmware for A7RII, A7SII

Sony updates RX1 and RX100, adds new flash

In a move which will not delight many owners of the 2012-released RX1 and RX100 cameras, Sony has chosen to update both of them in fairly subtle ways which improve performance without changing the basic lens specifications at the heart of each camera. The makeover to produce the RX100 II is more thorough, and includes . . . → Read More: Sony updates RX1 and RX100, adds new flash

A divided path for Sony

Most Japanese camera companies have divisions, groups, and teams right down to the very last individual product. Even a single lens design may have its own small team, from R&D and design down to final assembly. What we are seeing happen in Sony right now is the result of complex competition and collaboration between several . . . → Read More: A divided path for Sony

Sensor-feed Live View in new Alpha 500

ACCORDING to specifications revealed on a German site, the new Sony Alpha 500 will have a 12.3 megapixel CMOS sensor capable of providing Live View to the rear 3 inch medium resolution screen – with Manual Focusing at 14X magnification. The in-prism based Quick AF Live View is retained, giving a choice between two entirely . . . → Read More: Sensor-feed Live View in new Alpha 500

Alpha 850 – 24 megapixel 3fps in 900 body

Sony’s new Alpha 850 will be identical to the Alpha 900 in size, handling and external design – including the omission of onboard flash. The camera, expected to be launched before September, uses the same 24.6 megapixel CMOS sensor as the Alpha 900 but has – it is rumoured – only a single BIONZ processor, . . . → Read More: Alpha 850 – 24 megapixel 3fps in 900 body

Alpha 500, 550 and 850

Sony’s September launch for 2009 looks set to include three new models – the Alpha 500, 550 and 850. The model numbers are confirmed by the usual backdoor leak, appearing in the registration database for SonyStyle USA in this case (Canada has been a past culprit, updating databases associated with their site before the product . . . → Read More: Alpha 500, 550 and 850

Sony Alpha 230, 330 and 380 update

The new Alpha 230, 330 and 380 models are radical ergonomic redesigns of the existing 200, 300 and 350 series. There is a 15% reduction in size (volumetric) and weight, an update to the styling, and a completely revised user interface with graphic representation of setting adjustments – with a built-in ‘handbook’ to accompany . . . → Read More: Sony Alpha 230, 330 and 380 update