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Past Article Calendar

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Sony Alpha 99 full press release

Sony introduces full-frame α99 A-mount flagship 35mm full-frame camera debuts Dual AF System and pro-style video features Flagship camera with Translucent Mirror Technology and newly developed 24.3 effective megapixel full-frame Exmor CMOS sensor World’s first full-frame camera1 with Dual AF System with 19 sensors (including 11 cross sensors) + 102 AF point system (focal . . . → Read More: Sony Alpha 99 full press release

What the buyer wants – NEX-F3, Alpha 37 and more

SONY is sometimes accused of not listening to the Alpha or NEX owner when it comes to what features they include in new cameras, and what modifications they offer through firmware to existing owners. There are two points of view on firmware; some criticise updates, saying the product should have been released with the right . . . → Read More: What the buyer wants – NEX-F3, Alpha 37 and more

Alpha 77 and 65 Firmware 1.05 released

A new firmware update further boosts operability of the α77 and α65 Translucent Mirror cameras from Sony.

Available for free download from 29 March 2012, firmware version 1.05 adds several enhancements to both cameras. Alongside heightened responsiveness, it improves operability of both cameras with a wider choice of A-mount optics by Carl Zeiss and Sony.

. . . → Read More: Alpha 77 and 65 Firmware 1.05 released

The EVF future

At photokina 2010, Paul Genge from Sony pretty much told me that Sony’s future lay in the EVF (translucent mirror or otherwise, Electronic View Finder) models. He was not able to say anything firm. Since then, I’ve spoken to him on several occasions and he has repeated that Sony left all options open but the . . . → Read More: The EVF future

Sony Alpha 77 review – tomorrow today

It must be two years ago, at least, that an Australian sports photographer confided he had seen a Sony prototype which would blow away everything – an Alpha which could shoot at incredible frame rates (he mentioned 15fps) and follow focus. It may have been something unlike the Alpha 77, which follows focus 12fps . . . → Read More: Sony Alpha 77 review – tomorrow today

Smoke and Mirrors – an idea for Sony

With the latest Alpha 77, Sony has introduced SLT version II, the new upgraded ‘Translucent’ mirror. This is in an attempt to reduce the ghosting effects created by having an angled mirror between the lens and sensor, the image forming rays passing through a semi-silvered (pellicle) surface, through a thickness of polymer film, and then . . . → Read More: Smoke and Mirrors – an idea for Sony

Sony UK’s live Q&A webcam sesssion

A recording – advance for half an hour or so to miss the lengthy setting-up process – is available of the web Q&A which Paul Genge of Sony handled tonight for a UK and worldwide audience of over 450 web-browsers.

Here are some resumé details and comments made during watching the webcast:

Paul failed . . . → Read More: Sony UK’s live Q&A webcam sesssion

Sony affirms NEX future – and SLT path for Alpha

Sony today announced upgrades and a road map which will keep NEX E-system adopters more than happy – especially those who have added NEX to their Alpha outfit. Diehard Alpha purists will be less delighted.

At the photokina press conference, a two-year rollout of additional NEX lenses was announced including a fast Carl Zeiss wide-angle, . . . → Read More: Sony affirms NEX future – and SLT path for Alpha

Four new Alphas – and two ‘translucent’

It’s a funny word to use, because the mirrors involved are transparent and not translucent (which implies passing light but not in an image-forming manner). Translucent means semi-opaque, letting light through in the way that an opal perspex sheet or Kodatrace foil does. Transparent means something you can see through.

But now, thanks to the . . . → Read More: Four new Alphas – and two ‘translucent’